[volkman10]

A post on Audi's official Facebook page in Bangladesh features the G-Class—an unusual and counterproductive choice at first glance. However, the fully electric G580's tank turn function allows it to spin 360 degrees on the spot, making it a perfect tool to "draw" the Four Rings on the asphalt.



Audi published the original post on February 25, and later the same day, Mercedes Bangladesh promptly replied with two cars and the following message: "Hi Audi… We're happy to provide the most engagement ever on an Audi post. Next time, add two Mercs–might get you even more."



The next day, Audi invited BMW to join the fun by posting an image of the Q8 alongside a 7 Series and an invite: "Hey BMW. Let's get coffee while others catch up."



BMW Bangladesh's Facebook page, and sure enough, there was a response. Featuring an image of the 7 Series and its 31.3-inch screen that drops down from the ceiling, the poster is a class act from BMW: "Sit back, relax, and enjoy the show in 8K clarity." The wide screen plays Cars 3, suggesting that while Audi and Mercedes are fighting, BMW prefers to watch the duel from the sidelines rather than enter the game.



However, before social media took off, there was an "ad war" between Audi and BMW. It started in 2009 with an A4 billboard in a wealthy neighborhood in California with the tagline "Your move, BMW."



The Bavarians shortly replied by buying advertising space right next to Audi's poster to show the 3 Series alongside a "Checkmate" reply



Audi retaliated with an even larger billboard of the R8 and the following message: "Your pawn is no match for our king."



That wasn't the end of the story, as BMW paid for a blimp featuring the BMW V8-powered Sauber F1 car and a "Game Over" text to hover over the billboards.



The banter continued with yet another poster from Audi of the R8: "Time to check your luxury badge. It may have expired." BMW refused to respond, deciding to channel its advertising efforts elsewhere

An Audi spokesperson implied it didn't respond to BMW and the replies were just a (happy) coincidence: "We had been planning long before the BMW billboard to come up with a different message. That had been in the works for quite a while." A spokesperson for BMW ruled out an ad war between the two luxury automakers: "We would not look at it as a billboard war. When you step back, there is just a tremendous amount of good, competitive spirit."

Link:

[SmokeySeven]

Loved this nice to see some banter between the big 3.

On a more serious note though, audi should actually fix their product line/offerings before going after merc and bmw. Clawing back some market share from the others might be the best response.

[Axe77]

Nice thread Volkman and a great place to enjoy their competitive ad banter in one place.

Reminds me of this hilarious Jaguar response to the Mercedes Chicken ad, emphaisizing their suspension.

https://www.youtube.com/watch?v=FAGOcyvBap0

[Mystic]

Interesting. Healthy competition. In this context, I just saw the below news regarding Tesla owners displaying other car logos.

My guess is that in another 100 years
with all electric cars, there will be only 2 brands in the world like Boeing and Airbus who would be competing with each other. Until then let us enjoy the ICE cars and the USP of each brand.

https://electrek.co/2025/03/03/tesla...os-projectors/

[ToThePoint]

There is already a thread on this:

https://www.team-bhp.com/forum/inter...nt-ad-war.html (Brilliant Ad-War)

[100Kmphormore]

I remember watching a Mercedes AMG trolling a Tesla by sliding around the dealership. Good for us!

[5252rpm]

Actually the one who scored was BYD. Here's the one.
Basically true as well, considering China is years ahead in electrification.

[ron178]

Originally Posted by volkman10

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Quite whimsical but the captions printed on the later images are misleading and make it look like the 2009 war you have mentioned was a successor to the one that happened 3 days ago. That BMW are refusing to make a move today looks like nothing more than a happy coincidence.

[volkman10]

Kia's social media (Norwegian Instagram) post trolls Tesla chief!

The Instagram post, originally shared in late February, was quietly removed on March 10, likely in response to the backlash.