[volkman10]

The study’s calculations aren’t just based on stock performance or simple sales figures but also factor in feedback from thousands of surveys designed to highlight attitudes to the brands, as well as licensing agreements and more.

Brand Finance’s study doesn’t only look at automakers, but at brands from all fields, many of whom are rated as far more valuable than even Toyota. While Tesla placed 36th overall (down from 18th in 2024 and 9th in 2023), Mercedes came 23rd (17th in ’24) and Toyota 18th (19th in ’24), there are no car brands in the top 17 positions.

- Toyota is the world’s most valuable car brand according to Brand Finance analysts.
- Tesla Falls To 4th over ageing cars, controversial impact of its boss
- Hyundai, Mercedes and Toyota were all ranked ahead of Tesla, and BMW is just one place behind
- Tesla could only manage fourth place among automakers and 36th spot overall.
- The study values Tesla at $43 billion versus $53 billion for Mercedes and $66 billion for Toyota.
- Tesla’s value has declined 26 percent according to the 2025 Brand Finance report, forcing it down into fourth place among car brands.
- Mercedes now holds the second spot with a valuation of $53 billion (despite an 11 percent drop), while Toyota remains far ahead as the most valuable car brand, at $64.7 billion—up an impressive 23 percent.







Overall, Apple claimed the top spot with a valuation of $574.5 billion, followed by Microsoft at $461.1 billion, Google at $413 billion, Amazon at $356.4 billion, and Walmart rounding out the top five at $137.2 billion.




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