[volkman10]

Toyota trumps Mercedes and BMW in Annual ‘Best Brands’ Study.

Three automakers make the top 10 in study that rates Apple as the world’s top brand.

In an annual survey of the world’s top 100 brands, Toyota retained its sixth overall spot in the 2023 rankings behind tech firms Apple, Microsoft, Amazon, Google and Samsung.

Now in its 24th year, Interbrands’ study ranks brands according to three criteria. The first is the financial performance of the brand’s products or services, the second is the role of the brand in the customer’s purchase decision process, and the third is the strength of the brand with regards to securing the company’s future earnings. Having crunched all of that data, Interbrands comes up with a league table of the top 100 brands each year, covering not just cars, but tech, hospitality, fashion, and many more sectors.

Looking at the full list of 100 brands shows up a few more automakers, though all are some way off the lead pack: Honda (27), Hyundai (32), Audi (45), Porsche (47, notably up six places), VW (50), Ford (51), Nissan (63), Ferrari (70, up five), Kia (88).

Link:

[volkman10]

Eleven of 13 carmakers in 2023’s Top 100 Global Brands have retail presence in India.





Though technology brands continue to dominate Interbrand’s’ Top 100 Best Global Brands list, the automobile industry with 13 carmakers and US$ 365 billion of combined brand value maintains its strong showing. Eleven of them currently retail their cars in India.

Automobile companies have, once again, stamped their dominance when it comes to global brand power. The latest 2023 Interbrand Study sees 13 vehicle manufacturers – all of them carmakers – confirm their presence in the list of the best of best global brands.

- In 2023, the cumulative value of the world’s 100 most valuable brands grew by 5.7% – compared to 16% growth in value in 2022 – taking the total brand value to $3.3 trillion ($3.1 trillion in 2022).

-While Airbnb (#46) is the fastest riser in value (+21.8%) despite only entering the table last year, Apple remains the longstanding No. 1 brand for the 11th year in a row and is the first brand to rise above half-a-trillion US$ in brand value

- The Top 10 highest brand value riser is Microsoft (+14%). Zara (#43) and Sephora (#97) are the two retail stars of the table with brand value rising 10% and 15% respectively. Nespresso is this year’s new entrant (#98)

- The strongest performing sectors this year are automotive and luxury with sector value rising 9% and 6.5% respectively. The combined value of the 13 automotive brands is $364,975 million (nearly $365 billion) and constitutes 11% of the total value of the Top 100 global brands put together.

-Of automotive-specific brands, BMW (#10) entered the Top 10 for the first time, recording 10% year-on-year growth. Porsche (#47), Hyundai (#32) and Ferrari (#70) all achieved a double-digit rate of growth and accounted for three of the top five fastest-growing brands.

-Tesla held its position in the table this year (#12), but its rate of growth was the slowest among the automotive brands with its brand value increasing 4.0% compared to BMW and Mercedes which grew 10.4% and 9.5% respectively.

- At the top of the automotive ladder, Toyota and Mercedes-Benz are the only two carmakers in the Top 10 best global brands in the world, with a ranking of sixth and seventh on the Best Global Brands Report.

-While the Japanese automaker maintains its 2022 ranking with a value of $64,504 million, up 8% YoY, Mercedes‑Benz remains among the top ten most important brands in the world for the eighth time in a row, moving up to seventh place and remains the most valuable luxury automobile brand in the world.

- Five brands’ ranking has reduced this year. While Honda (#27) is down from #26 last year, Volkswagen is at #50, down two ranks from 2022. Ford (#51), Nissan (#63) and Kia (#88) are all down on their year-ago rankings.

Link:

[volkman10]

Tesla overtakes Mercedes-Benz and Toyota to take pole position as the world’s most valuable Automobiles brand.

-Tesla jumps two places to become the most valuable automobiles brand, now valued at USD66.2 billion
-Ferrari is the strongest Automobile brand, earning elite AAA+ rating
-Denso is the most valuable Auto Component brand, Aptiv is the fastest-growing, and Valeo is the strongest.
-Michelin holds title of most valuable and strongest Tyres brand, as well as highest Sustainability Perceptions Score, Sailun is fastest-growing
-Uber is the most valuable Mobility brand and has highest Sustainability Perceptions Score, Enterprise is the strongest.

Tesla accelerated to the front of the pack, taking pole position as the world’s most valuable automotive brand, with its brand value surging by 44% to USD66.2 billion, according to a new report from leading brand valuation consultancy, Brand Finance. This makes it the world’s most valuable Automobiles brand for the first time, and the first time that a brand which does not manufacture internal combustion engines has topped the global rankings.

The Tesla brand is now worth more than five-times its pre-pandemic value, overtaking last year’s leader, Toyota (brand value down 18% to USD52.5 billion), and last year’s runner-up, Mercedes-Benz (brand value down 3% to USD58.8 billion).







Link: