Porsche reveals its revised crest logo ahead of brand's 75th anniversary celebrations

RahulNagaraj · 2nd June 2023, 11:52

Porsche has revised the design of its iconic crest logo. The new brand logo carries forward the basic design and layout, but now features subtle changes which, according to Porsche, "bridge the history and future of the brand".

As seen, certain elements on the revised logo have been simplified to better recreate them digitally. The new logo now features a slightly darker gold tone, with the "Stuttgart" script in the centre written in black for the first time. Another significant change is the more prominent honeycomb pattern added to the red parts of the logo. Apart from this, the iconic crest carries forward the prancing horse borrowed from the city seal of Stuttgart and the antlers from the previous iteration.

The Porsche logo was first created back in 1952 by in-house designer Franz Xaver Reimspiess, who also designed the original Volkswagen logo. Since then, the Porsche logo has undergone multiple revisions, with the latest being in 2008. However, older Porsche owners can always find period-correct crest designs via the Porsche Classic Department.

Source: MotorAuthority

Link to Team-BHP news

ExtremePocca · 2nd June 2023, 13:21

Wow, what a revolutionary change.

Anyway, glad to see Porsche is sticking to it's roots and not massacring the logo with the simplification treatment. Looks great with the new hexagon things on the red and black stripes.

Venkatesh · 2nd June 2023, 13:36

Press Release

Arbind Ray · 3rd June 2023, 20:06

Quote:

Originally Posted by ExtremePocca

...Looks great with the new hexagon things on the red and black stripes.

Hexagon?

Anyways...reminds me to chase up my local Porsche Center. I'm still owed a blue leather fob keyring after paying gbp340.00 for a replacement key! Wonder if it'll contain the new logo

ExtremePocca · 7th June 2023, 23:39

Quote:

Originally Posted by Arbind Ray

Hexagon?

Yeah, look closely, there's some hexagon detailing on the stripes.

Arbind Ray · 9th June 2023, 20:13

Quote:

Originally Posted by ExtremePocca

Yeah, look closely, there's some hexagon detailing on the stripes.

Yep...can see it now

My new key fob arrived in the post today. Date of manufacture shows 3.11.22 so doubt it would have been implemented even if I received it on 9.6.23 (included macro shot for detail).

2nd June 2023, 11:52	#1
RahulNagaraj Senior - BHPian Join Date: Mar 2021 Location: Bangalore Posts: 2,648 Thanked: 24,884 Times View My Garage	Porsche reveals its revised crest logo ahead of brand's 75th anniversary celebrations Porsche has revised the design of its iconic crest logo. The new brand logo carries forward the basic design and layout, but now features subtle changes which, according to Porsche, "bridge the history and future of the brand". As seen, certain elements on the revised logo have been simplified to better recreate them digitally. The new logo now features a slightly darker gold tone, with the "Stuttgart" script in the centre written in black for the first time. Another significant change is the more prominent honeycomb pattern added to the red parts of the logo. Apart from this, the iconic crest carries forward the prancing horse borrowed from the city seal of Stuttgart and the antlers from the previous iteration. The Porsche logo was first created back in 1952 by in-house designer Franz Xaver Reimspiess, who also designed the original Volkswagen logo. Since then, the Porsche logo has undergone multiple revisions, with the latest being in 2008. However, older Porsche owners can always find period-correct crest designs via the Porsche Classic Department. Source: MotorAuthority Link to Team-BHP news Last edited by RahulNagaraj : 2nd June 2023 at 11:55.
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2nd June 2023, 13:21	#2
ExtremePocca BHPian Join Date: Jul 2022 Location: Kolkata Posts: 41 Thanked: 83 Times	Re: Porsche reveals its revised crest logo ahead of brand's 75th anniversary celebrations Wow, what a revolutionary change. Anyway, glad to see Porsche is sticking to it's roots and not massacring the logo with the simplification treatment. Looks great with the new hexagon things on the red and black stripes.
	(8) Thanks

2nd June 2023, 13:36	#3
Venkatesh Distinguished - BHPian Join Date: Feb 2020 Location: Hyderabad Posts: 8,626 Thanked: 47,030 Times	Re: Porsche reveals its revised crest logo ahead of brand's 75th anniversary celebrations Press Release Last edited by Venkatesh : 2nd June 2023 at 13:38.
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