Skoda unveils new brand identity, logo and design language

CrAzY dRiVeR · 30th August 2022, 23:38

ŠKODA AUTO is going green, quite literally! The company has unveiled its new brand identity today with a new design language, new logo and corporate identity update.

The new ŠKODA wordmark will be featured more widely than the company’s picturemark in marketing communications.

The full logo -

ŠKODA AUTO will use two different green hues in its colour scheme: Emerald and Electric Green. Reason: In surveys, many respondents associated these colours with ecology, sustainability and electromobility.

The VISION 7S provides the first specific preview of an all-new ŠKODA model and at the same time showcases the brand’s new design language.

The concept study is based on the Volkswagen Group’s Modular Electrification Kit (MEB) and has an 89 kWh battery. This delivers a maximum range of over 600 kilometres in the WLTP cycle.

Skoda has also announced an accelerated campaign with three new electric models as early as 2026, with more to follow.

sunikkat · 31st August 2022, 05:31

Looks good for an electric car. Whether we like it or not that’s the future.
Glad I was born 20 years earlier

CrAzY dRiVeR · 31st August 2022, 06:43

More on the Vision 7S -

https://youtu.be/ckf4nQsY1dE

EV NXT · 31st August 2022, 07:29

And this is how the new logo will look on future Škodas:

Skoda had changed its logo to all black a few years ago. More on that here:

https://www.team-bhp.com/forum/inter...-new-logo.html (Skoda unveils new logo!)

Skoda’s habit of changing logo’s - a historical write up:

https://www.designyourway.net/blog/g...he-skoda-logo/

Sometimes marketing folks need to appear to be doing something than actually doing anything.

GTO · 31st August 2022, 08:44

Both are classy

, the logo as well as the design language. If the concept looks as good, can only imagine how well it'll translate into production cars. Skoda has a terrific design team right now.

Actually, I have always liked Skoda's designs, right from the 1st-gen Octavia (a well-maintained example with good rims looks awesome even today). Only time I didn't was the period of the Skoda Laura (weird face of the facelift) and 2nd-gen Superb (weird front + weird proportions overall).

Venkatesh · 31st August 2022, 10:48

Skoda VISION 7S concept in flesh - Link

kurups · 1st September 2022, 09:54

The Petrol L&K Skoda Kodiaq costs around 50 lakhs on-road in Bangalore. So many questions cross the mind when we plan to buy an ICE vehicle now, because of the Electric Push... Take for example this replacement by Skoda.

1) Where will this Concept 7 electric 7 seater, (kind of an ICE Kodiaq replacement) end up being priced in 2026 when launched?

2) Will buying a Petrol Kodiaq makes sense as on date.

3) Will ICE vehicles demand any good resale in 6-7 years from now on.

If these 7 seater electric vehicles are prices in 70-75 lakhs range, buying a Petrol Kodiaq would still be justified. But how do one take a call now. From experience what do people in the group feel? If a car manufacturer launches an ICE vehicle and an electric replacement, how apart are they priced today and is there any logic that we can extrapolate for future launches.. (Say taking cues from a Nexon Non EV Vs Nexon EV).

30th August 2022, 23:38	#1
CrAzY dRiVeR Team-BHP Support Join Date: Jun 2006 Location: Bangalore / TVM Posts: 18,006 Thanked: 78,833 Times View My Garage	Skoda unveils new brand identity, logo and design language ŠKODA AUTO is going green, quite literally! The company has unveiled its new brand identity today with a new design language, new logo and corporate identity update. The new ŠKODA wordmark will be featured more widely than the company’s picturemark in marketing communications. The full logo - ŠKODA AUTO will use two different green hues in its colour scheme: Emerald and Electric Green. Reason: In surveys, many respondents associated these colours with ecology, sustainability and electromobility. The VISION 7S provides the first specific preview of an all-new ŠKODA model and at the same time showcases the brand’s new design language. The concept study is based on the Volkswagen Group’s Modular Electrification Kit (MEB) and has an 89 kWh battery. This delivers a maximum range of over 600 kilometres in the WLTP cycle. Skoda has also announced an accelerated campaign with three new electric models as early as 2026, with more to follow. Last edited by CrAzY dRiVeR : 30th August 2022 at 23:54.
	(12) Thanks

31st August 2022, 05:31	#2
sunikkat Senior - BHPian Join Date: Apr 2021 Location: Bangalore Posts: 1,540 Thanked: 4,200 Times	Re: Skoda unveils new brand identity, logo and design language Looks good for an electric car. Whether we like it or not that’s the future. Glad I was born 20 years earlier
	(3) Thanks

31st August 2022, 07:29	#4
EV NXT BHPian Join Date: Nov 2021 Location: Bangalore Posts: 231 Thanked: 1,640 Times	Re: Skoda unveils new brand identity, logo and design language And this is how the new logo will look on future Škodas: Skoda had changed its logo to all black a few years ago. More on that here: https://www.team-bhp.com/forum/inter...-new-logo.html (Skoda unveils new logo!) Skoda’s habit of changing logo’s - a historical write up: https://www.designyourway.net/blog/g...he-skoda-logo/ Sometimes marketing folks need to appear to be doing something than actually doing anything. Last edited by EV NXT : 31st August 2022 at 07:43.
	(6) Thanks

31st August 2022, 08:44	#5
GTO Team-BHP Support Join Date: Feb 2004 Location: Bombay Posts: 71,833 Thanked: 321,567 Times View My Garage	Re: Skoda unveils new brand identity, logo and design language Both are classy , the logo as well as the design language. If the concept looks as good, can only imagine how well it'll translate into production cars. Skoda has a terrific design team right now. Actually, I have always liked Skoda's designs, right from the 1st-gen Octavia (a well-maintained example with good rims looks awesome even today). Only time I didn't was the period of the Skoda Laura (weird face of the facelift) and 2nd-gen Superb (weird front + weird proportions overall).
	(9) Thanks

31st August 2022, 10:48	#6
Venkatesh Distinguished - BHPian Join Date: Feb 2020 Location: Hyderabad Posts: 8,700 Thanked: 47,620 Times	Re: Skoda unveils new brand identity, logo and design language Skoda VISION 7S concept in flesh - Link Last edited by Venkatesh : 31st August 2022 at 10:51.
	(4) Thanks

1st September 2022, 09:54	#7
kurups BHPian Join Date: Aug 2022 Location: Bangalore Posts: 79 Thanked: 114 Times	Re: Skoda unveils new brand identity, logo and design language The Petrol L&K Skoda Kodiaq costs around 50 lakhs on-road in Bangalore. So many questions cross the mind when we plan to buy an ICE vehicle now, because of the Electric Push... Take for example this replacement by Skoda. 1) Where will this Concept 7 electric 7 seater, (kind of an ICE Kodiaq replacement) end up being priced in 2026 when launched? 2) Will buying a Petrol Kodiaq makes sense as on date. 3) Will ICE vehicles demand any good resale in 6-7 years from now on. If these 7 seater electric vehicles are prices in 70-75 lakhs range, buying a Petrol Kodiaq would still be justified. But how do one take a call now. From experience what do people in the group feel? If a car manufacturer launches an ICE vehicle and an electric replacement, how apart are they priced today and is there any logic that we can extrapolate for future launches.. (Say taking cues from a Nexon Non EV Vs Nexon EV).
	() Thanks