How do they do this???
The crossover was a given with the leaked drawings and patents. But they sprung a surprise with three more models!!!

Masters of tight lipped secrets. Though to be fair, other than the Crossover model everything else are concepts without even the interiors shown and the Sport and Estate models look like ones they have already unveiled as a part of their BEVs concept line-up. Multiple bodystyles and to be sold outside Japan too. Back to the 80s I guess, when the Crown had coupe and station wagon variants too in addition to the sedan while sold in the GCC market.
Pricing is a mystery, with the Crown sedan being replaced in Japan, while it is the Avalon in USA. There are also feature differences between the models shown in the Japan and USA. The USA one didn't have electric steering wheel adjust, while the Japan one did. Also the Japan one had the whole rear seat comfort features carried out from the Crown. Rear seat controls in the armrest, boss mode, grabrails on the front seatback et al.
Likes
1. The Crown name is alive and they have given multiple bodystyles too, unlike earlier rumours where it would be a trim level brand like it is being done in China. Eager to see the marketing and pricing strategy. Squeezed between mainstream Toyotas and Lexus?
2. Though disappointed with the drivetrain option (more on that later), they have given standard AWD across the range. Especially eager to see how the 2.4l turbo hybrid works out. Same as unveiled in the Lexus RX500h, it ditches the E-CVT for a 6speed automatic, though it is not confirmed if it is a torque convertor or DCT.
3. Available outside Japan too, would be wildly popular in the GCC market for sure. The Crown brand is strong there.
4. Good interior styling, with none of those touch controls overdose and portrait tablets. Nice TFT display instrument cluster. Physical buttons retained with a prominent volume knob. I wouldn't have been surprised if they had a CD player slot somewhere in the dashboard.
5. The sedan lives on.
Dislikes
1. Drivetrain. Abandoning the TNGA-L platform for the TNGA-K platform is a downgrade IMHO. Wonder why Toyota avoids using the TNGA-L platform. Though Toyota has wisely given AWD as standard, wouldn't be surprised if there is a FWD variant for one of the bigger markets. The suspension is also a downgrade, spec-wise. Gone are the front double wishbone suspension, replaced with just MacPherson-type struts. Trust Toyota to tune it for comfort even with basic specs, as they have been doing for decades with the Lexus ES. But, nevertheless a downgrade.
2. Cost cutting? The videos available now are that of the pre-production Crossover model. Open the bonnet, it looks like any other mainstream family car. Single Bonnet prop rod, suspension strut visible, not much of covering up whereas the previous Crown had hydraulic struts for the bonnet, engine bay covered up all visually like Lexus models. The Crossover model weirdly doesn't have a liftback, notchback tailgate, eventhough it is styled as one. Has a sedan like bootlid which will affect practicality. Also, the bootlid has ordinary gooseneck hinges instead of the hydraulic struts that the previous one had.
3. For some reason, I don't like Toyota's new design language that started with their BEV concepts. Like the fact that present Toyotas have multiple design languages across the range, but how I wish if Toyota followed the Genesis kind of styling or even something like Hyundai's retro themed concepts.