Volkswagen Group to discontinue multiple models; To focus on premium market going forward

RahulNagaraj · 7th April 2022, 14:40

The Volkswagen Group is said to axe a number of its IC-engine models by the end of the decade.

Volkswagen Group to discontinue multiple models; To focus on premium market going forward-vwlogo.jpg

According to media reports, the German auto giant will sell fewer cars, allowing them to concentrate on developing more profitable premium vehicles. The company's CFO, Arno Antlitz stated that Volkswagen's main goal is margins and quality rather than volume and market share.

Antlitz also stated that they plan to reduce the range of petrol and diesel cars, consisting of over 100 models across different brands, by 60 per cent in Europe over the next eight years.

Reports suggest that the change in Volkswagen's strategy is a sign of profound change in the auto sector since the brand has always been attempting to make profits by increasing sales volume.

Source: Financial Times

Link to Team-BHP news

neshga · 7th April 2022, 21:16

Are premium cars increasing their berth in the share market to extent of giving enough profit to run the business?

volkman10 · 4th September 2023, 21:28

Volkswagen to axe brand SEAT.

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Thomas Schafer, the CEO of Volkswagen Passenger Cars, confirmed that the brand will stop selling cars once the current line up finishes its life cycle.

Meanwhile its sister brand Cupra continued to climb in the European ranking with more expensive models, hence more profits for the group. The success of the Cupra Formentor was the key element to take this decision.

Between January and July 2023, Seat was the 19th bestselling brand in Europe with 155,355 units up by 13%, whereas Cupra was two positions behind with 111,829 units, up by 47%. The Cupra Formentor sold more than any other Seat model.

The move is wise: more potential, higher prices, and more profits.

7th April 2022, 14:40	#1
RahulNagaraj Senior - BHPian Join Date: Mar 2021 Location: Bangalore Posts: 2,360 Thanked: 22,573 Times	Volkswagen Group to discontinue multiple models; To focus on premium market going forward The Volkswagen Group is said to axe a number of its IC-engine models by the end of the decade. According to media reports, the German auto giant will sell fewer cars, allowing them to concentrate on developing more profitable premium vehicles. The company's CFO, Arno Antlitz stated that Volkswagen's main goal is margins and quality rather than volume and market share. Antlitz also stated that they plan to reduce the range of petrol and diesel cars, consisting of over 100 models across different brands, by 60 per cent in Europe over the next eight years. Reports suggest that the change in Volkswagen's strategy is a sign of profound change in the auto sector since the brand has always been attempting to make profits by increasing sales volume. Source: Financial Times Link to Team-BHP news
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7th April 2022, 21:16	#2
neshga Newbie Join Date: Dec 2021 Location: CHENNAI Posts: 7 Thanked: 10 Times	Re: Volkswagen Group to discontinue multiple models; To focus on premium market going forward Are premium cars increasing their berth in the share market to extent of giving enough profit to run the business?
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4th September 2023, 21:28	#3
volkman10 Distinguished - BHPian Join Date: Dec 2010 Location: -- Posts: 24,076 Thanked: 71,266 Times View My Garage	Re: Volkswagen Group to discontinue multiple models; To focus on premium market going forward Volkswagen to axe brand SEAT. Thomas Schafer, the CEO of Volkswagen Passenger Cars, confirmed that the brand will stop selling cars once the current line up finishes its life cycle. Meanwhile its sister brand Cupra continued to climb in the European ranking with more expensive models, hence more profits for the group. The success of the Cupra Formentor was the key element to take this decision. Between January and July 2023, Seat was the 19th bestselling brand in Europe with 155,355 units up by 13%, whereas Cupra was two positions behind with 111,829 units, up by 47%. The Cupra Formentor sold more than any other Seat model. The move is wise: more potential, higher prices, and more profits.
	(1) Thanks