[BoneCollector]

Groupe Renault have unveiled a new logo, a new Renault Diamond.

Link

News

[bhppower]

IMO -- This new logo looks better and gives a sense of agility and is contemporary as compared to the earlier more rigid logo.

Also, this can be easily used as a backlit logo for electric vehicles.

[SideView]

Originally Posted by BoneCollector

Groupe Renault have unveiled a new logo, a new Renault Diamond.

Need to give credit where credit is due, logo looks nice. (Personal taste)

How do I put, it looks modern yet pays homage to old one.

[gkveda]

Looks good. But, since change is not significantly different from old logo, it may go unnoticed to common people.

Secondly, curious to know, what was the reason for changing the logo? Hope it is not based on some vaastu or numerology expert suggestion.

[TrackDay]

https://www.youtube.com/watch?v=CbXWbp0QBT4

Not bad ! Change is good. They have retained the brand identity while keeping up with the latest style.

[GTO]

Definitely more with the times! And like their cars, the logo is a bit "different" from the usual fare of logos we see.

Originally Posted by TrackDay

video

Superb video! Loved the way this smart dude explained it and the term "Renaulution". All of these companies foresee more changes in the coming decade than there have been in the last 50 years. Everyone is changing their identity in some way or the other (e.g. Hyundai press releases now insist its a "mobility" provider).

[Thilak29]

Another logo to go flat (similar ones are here : https://www.team-bhp.com/forum/inter...ml#post4944724 (Opel debuts its updated logo)), what's interesting is it would take 3 years to make it mainstream across all its offerings!

[throttlehead]

Originally Posted by gkveda

Looks good. But, since change is not significantly different from old logo, it may go unnoticed to common people.

Secondly, curious to know, what was the reason for changing the logo? Hope it is not based on some vaastu or numerology expert suggestion.

It's a testament to how design is evolving over time. Logos (and designs in general) are increasingly being made flatter vs the earlier use of bevels, gradients and hues of various colour/shades. A flatter logo also allows for better integration across platforms/mediums both on and offline. Personally, this is the only flat automobile (mobility?) logo that I liked, the rest (VW, Nissan, GM) seemed like a step behind.

[kkunal.shah]

Liked the new logo, certainly being developed keeping in mind the inevitable EV revolution.

[1.2TSI7DSG]

Frankly, the change is to enable LED logos and associated gimmicks.

I believe, they will have more sales, if they spend an amount similar to what they spent on the rebranding exercise in improving interiors.

[ads11]

Originally Posted by gkveda

Secondly, curious to know, what was the reason for changing the logo? Hope it is not based on some vaastu or numerology expert suggestion.

Haha, I hardly think the French of all people would let superstitious hogwash cloud a decision like this given how ingrained it is in their culture to not let religion pervade public spaces, etc.

Originally Posted by TrackDay

Video

It was refreshing to see a company admit that they're simply going in for the flat design that's current de jour. Essentially if you look everywhere, including the phones many of you use, the 3D effects - or skeuomorphism, has seen it's day. Think the original iPhone interface and the big change they did with the iPhone 5, ushering in the flat logos we're familiar with now. I've said it in other threads but most of these auto OEMs are listed and have shareholder pressure to be seen moving with the times. As the industry embraces digital platforms, it was only a matter of time the logos had to adapt as well. Think about it, if your phone app drawer has a host of modern flat design logos, an old school skeuomorphic car logo for an app will stick out like a sore thumb. Et voila, you have the justification for the design teams to explore this.

Note: Highly recommend this article on the motives behind this design movement for those wanting to get some background.

All that being said, Renault's new logo is for me the best balance so far. Instantly recognisable yet different enough. I think they fulfilled their brief very well. The lines in particular are a nice call back to the older Renault logos that make a brief appearance in the video above.

[tchsvy]

Couldn't stop myself from sharing this meme about the old logo. I personally like flatter and minimalistic logos, new logo is definitely cooler than the old one.

[carthick1000]

Another one enters into the flat 2D vector design following the rest..changing with times, they say

[SKC-auto]

Of all the logo changes, I liked the Nissan logo, very simple and neat. As said above, looks like everyone are getting ready to put blue LED lights to their EVs, after all the color of electricity is blue (copied joke).

[starke]

The minimalistic trend is really hitting all the industries it seems