re: Opel debuts its updated logo From the above article: Quote:
We are confident, young-minded and inclusive. In this new era Opel is taking inspiration from progressive, ‘cold to cool’ Modern German culture and re-emerges bold, pure and contemporary. This is the expression of our new brand identity and absolutely represents our exciting new product line-up,” Xavier Duchemin, director of sales and marketing at Opel, explains
|
It is a good job he explained it, because I would have never guessed it from looking at the logo.
Which looks identical to the old logo. At least in my mind.
Opel with this new logo reinforces they stand for mind boggling dull and average cars. If you’re in the market for a transportation box look no further. If you desire a car, walk a mile from this, unbelievable dull lot.
I can only begin to imagine how many meetings they had, how much they paid the PR consultants to come up with nothing new!? And this is what they came up with? If you need text to explain your (new) logo you have failed miserably!
Jeroen |