BMW to get a new logo from 2020

batterylow · 3rd March 2020, 17:43

BMW is getting a new logo from 2020.

Quote:

Is it a propeller or not? BMW’s logo has been a hot discussion topic for decades. And all because of a publicity stunt. Learn what the BMW emblem really means, how it came to be – and how the brand’s transformation is reflected in the new BMW logo.

https://www.bmw.com/en/automotive-li...-history1.html

dealer · 4th March 2020, 00:22

I can't help but wonder what has gone wrong with BMW in the recent past. Their older generation cars such as the F10/F30 look better than the current gen and the new M4 is an absolute abomination in terms of design. I really don't like the way the new logo looks, maybe it looks decent on the concepts shown in light colors but with anything else, i cant imagine it looking even have as good as it looks right now.

benbsb29 · 4th March 2020, 06:20

All they've done pretty much with the latest iteration of the logo is change the colors a slight bit. Now imagine how much it costs to start using the new logo across the board.

Thermodynamics · 4th March 2020, 07:05

1917/1933 are to me the best lookers. The polished golden/brass letters stand out with classic black background, really cool.

condor · 4th March 2020, 08:34

They just diluted the logo .. hope the brand does not get diluted too.

In graphology, they say that the strength of a product / brand starts from the logo, the fonts etc. If that is true, this will not be a positive move for BMW.

SideView · 4th March 2020, 09:43

Not liking the new logo one bit (personal choice) the 1997 one looked way better.

Why fix something that wasnt broken? When you have multiple other things to take care of.

Gannu_1 · 4th March 2020, 09:54

From the concept i4:

Source: BMW Facebook

GTO · 4th March 2020, 13:54

Ah, it's a transparent logo now - the black has been swapped for see through. Not sure how it will look on a white (with its white fonts!!), black or silver car. A bit "retro" in my opinion. Not to my tastes, I prefer the outgoing version.

Somehow, there is nothing BMW does today that I agree with. I hate their new design language (in particular, the massive grilles), their attempts at EVs have so far been lame and now this unnecessary logo change.

RYP · 4th March 2020, 14:21

Looks striking IMHO. Since it's now transparent they could play with illumination, similar to what Apple did with their logo on the MacBooks. Next please get rid of these gaudy kidneys already

Source : https://www.motor1.com/

evoker · 4th March 2020, 14:44

Perhaps they can use this logo to add something like the spirit of ecstasy or the older Mercs.

rahulcmoulee · 4th March 2020, 17:19

The look of this logo is going to vary from colour to colour. It might work on a few colours but really ruin the look of the cars in others.Quite an unnecessary change for the worse in my opinion.

jayguar · 4th March 2020, 17:46

The last logo looked perfect for all colors. The new logo will look awkward with light colors. Looks like BMW wants the balance the logo with the new design language. They probably did not want people saying that the logo looks way better than the car itself.

abhishek46 · 4th March 2020, 18:25

The new logo looks alright, in my opinion.

I would say, it's not even one speck offensive, when compared to those baboon backsides, masquerading as grilles.

AMG Power · 5th March 2020, 00:25

You can't have a logo that looks good when the cars look bad. It's called standardisation.

na_agrawal · 5th March 2020, 09:43

Am I the only one who noticed that the middle 'V' part of both M and W letters are not anymore aligned to the height of the whole letter!?
Since 1963, it was of the same height. A subtle, but a significant change IMO.

4th March 2020, 00:22	#2
dealer BHPian Join Date: Nov 2007 Location: jaipur Posts: 199 Thanked: 796 Times	Re: BMW to get a new logo from 2020 I can't help but wonder what has gone wrong with BMW in the recent past. Their older generation cars such as the F10/F30 look better than the current gen and the new M4 is an absolute abomination in terms of design. I really don't like the way the new logo looks, maybe it looks decent on the concepts shown in light colors but with anything else, i cant imagine it looking even have as good as it looks right now.
	(12) Thanks

4th March 2020, 06:20	#3
benbsb29 Team-BHP Support Join Date: Nov 2006 Location: Brisbane Posts: 10,104 Thanked: 14,184 Times View My Garage	Re: BMW to get a new logo from 2020 All they've done pretty much with the latest iteration of the logo is change the colors a slight bit. Now imagine how much it costs to start using the new logo across the board.
	(7) Thanks

4th March 2020, 07:05	#4
Thermodynamics BHPian Join Date: Aug 2017 Location: Bengaluru Posts: 832 Thanked: 4,143 Times	Re: BMW to get a new logo from 2020 1917/1933 are to me the best lookers. The polished golden/brass letters stand out with classic black background, really cool. Last edited by Thermodynamics : 4th March 2020 at 07:09.
	(1) Thanks

4th March 2020, 08:34	#5
condor Distinguished - BHPian Join Date: Jun 2006 Location: Speed-brkr City Posts: 16,238 Thanked: 16,882 Times View My Garage	Re: BMW to get a new logo from 2020 They just diluted the logo .. hope the brand does not get diluted too. In graphology, they say that the strength of a product / brand starts from the logo, the fonts etc. If that is true, this will not be a positive move for BMW.
	(3) Thanks

4th March 2020, 09:43	#6
SideView BHPian Join Date: Jun 2019 Location: Bengaluru Posts: 652 Thanked: 1,762 Times	Re: BMW to get a new logo from 2020 Not liking the new logo one bit (personal choice) the 1997 one looked way better. Why fix something that wasnt broken? When you have multiple other things to take care of.
	() Thanks

4th March 2020, 09:54	#7
Gannu_1 Team-BHP Support Join Date: Apr 2013 Location: Madras Posts: 7,335 Thanked: 20,673 Times	Re: BMW to get a new logo from 2020 From the concept i4: Source: BMW Facebook
	(14) Thanks

4th March 2020, 13:54	#8
GTO Team-BHP Support Join Date: Feb 2004 Location: Bombay Posts: 71,856 Thanked: 321,635 Times View My Garage	Re: BMW to get a new logo from 2020 Ah, it's a transparent logo now - the black has been swapped for see through. Not sure how it will look on a white (with its white fonts!!), black or silver car. A bit "retro" in my opinion. Not to my tastes, I prefer the outgoing version. Somehow, there is nothing BMW does today that I agree with. I hate their new design language (in particular, the massive grilles), their attempts at EVs have so far been lame and now this unnecessary logo change.
	(16) Thanks

4th March 2020, 14:21	#9
RYP BHPian Join Date: Nov 2013 Location: Bangalore Posts: 115 Thanked: 542 Times	Re: BMW to get a new logo from 2020 Looks striking IMHO. Since it's now transparent they could play with illumination, similar to what Apple did with their logo on the MacBooks. Next please get rid of these gaudy kidneys already Source : https://www.motor1.com/ Last edited by moralfibre : 4th March 2020 at 14:28. Reason: Uploading attachments via the Team-BHP attachment system.
	(11) Thanks

4th March 2020, 14:44	#10
evoker BHPian Join Date: Dec 2019 Location: Hyderabad Posts: 66 Thanked: 92 Times	Re: BMW to get a new logo from 2020 Perhaps they can use this logo to add something like the spirit of ecstasy or the older Mercs.
	(1) Thanks

4th March 2020, 17:19	#11
rahulcmoulee BHPian Join Date: Feb 2020 Location: Bengaluru Posts: 300 Thanked: 992 Times View My Garage	Re: BMW to get a new logo from 2020 The look of this logo is going to vary from colour to colour. It might work on a few colours but really ruin the look of the cars in others.Quite an unnecessary change for the worse in my opinion.
	(2) Thanks

4th March 2020, 17:46	#12
jayguar BHPian Join Date: Oct 2007 Location: Chennai Posts: 300 Thanked: 218 Times	Re: BMW to get a new logo from 2020 The last logo looked perfect for all colors. The new logo will look awkward with light colors. Looks like BMW wants the balance the logo with the new design language. They probably did not want people saying that the logo looks way better than the car itself.
	(1) Thanks

4th March 2020, 18:25	#13
abhishek46 Senior - BHPian Join Date: Oct 2010 Location: Bangalore Posts: 1,813 Thanked: 5,877 Times	Re: BMW to get a new logo from 2020 The new logo looks alright, in my opinion. I would say, it's not even one speck offensive, when compared to those baboon backsides, masquerading as grilles.
	(2) Thanks

5th March 2020, 00:25	#14
AMG Power Senior - BHPian Join Date: Mar 2017 Location: BLR Posts: 1,279 Thanked: 8,851 Times	Re: BMW to get a new logo from 2020 You can't have a logo that looks good when the cars look bad. It's called standardisation.
	(17) Thanks

5th March 2020, 09:43	#15
na_agrawal BHPian Join Date: Jan 2020 Location: GAU/PNQ Posts: 133 Thanked: 784 Times	Re: BMW to get a new logo from 2020 Am I the only one who noticed that the middle 'V' part of both M and W letters are not anymore aligned to the height of the whole letter!? Since 1963, it was of the same height. A subtle, but a significant change IMO.
	(7) Thanks