Re: BMW most affected by Tesla's Model 3 success BMW is so far behind on their designs including interior. Step into a mercedes and bmw interiors look like they are from the past. They are not as luxurious as the mercedes. The road noise levels are higher, interiors are worse ( too plain jane ) and performance is barely better than the competition. The only reason they even sell is their past as a performace luxury sedan. Tesla on the other hand has the performance, handling is amazing due to the low center of gravity, there is a lot of space and interiors are way more modern. Autopilot does help the sales. Tesla loses out on luxury and road noise to all germans ( Less insulation to keep the cars lighter ) but the difference is not enough to get someone to choose it over a BMW. I had a friend who was in the market for a luxury sedan, He ended up buying a S class because it does what the Tesla does ( Autopilot ) in a way more luxurious fashion. At that price points maintenance and fuel costs are not the the deciding factors but when it comes to 5 series and E class ( Model S has a huge price range ) , Tesla outperforms them in all aspect. He ended up buying a Tesla Model S instead of any of the germans in that price range |