re: Mahindra Roxor (based on Thar) to launch in USA From the glimpses of the vehicle, it actually looks more like a utility vehicle for the farm an off roading, rather than a road legal car. I am getting a feeling they have a product to compete with Polaris buggy's rather than Jeep or Dodge or anyone.
And like Royal Enfield it can be something like a blast from the past and Important market for presence rather than sales or competition with the already big players.
Having said that it will be interesting to see how it plays out. |