Mercedes, Audi closing gap to BMW. BMW still no.1 though

Tushar · 15th November 2014, 15:14

The BMW group continues to hold its lead in the global luxury car maker race. However, the gap is now being closed by Mercedes-Benz and Audi and the competition between the three German titans is heating up. Officials at Stuttgart have a reason to smile as Mercedes-Benz had the highest growth rate of the three at 9% in Q3-2014. Including Smart, the group retailed 4,31,000 units.

Mercedes, Audi closing gap to BMW. BMW still no.1 though-download.jpg

For Q3-2014, Volkswagen AG's Audi registered a growth of 7.2% over the corresponding period last year, selling 4,29,925 units. Both car makers have witnessed sales being supported greatly by the rising demand for compact SUVs like the Mercedes-Benz GLA and compact sedans like the Audi A3. With younger buyers veering towards their small to mid size offerings, both brands are creating a brand loyalty. With this, the manufacturers hope to retain their customers when they plan to upgrade.

BMW introduced models like the 2-Series Active Tourer to better its entry level credentials. Clubbed together with Mini and Rolls Royce, BMW delivered 5,09,669 units. Raw numbers may still be ahead, but BMW is feeling the heat. Audi plans to invest 22 Billion Euros by 2018 in new models while Mercedes-Benz is developing crossovers like the upcoming GLE Coupe to rival the BMW X6.

Source: Bloomberg

microaubin · 21st November 2014, 15:41

Any idea about India specific numbers? Audi was blowing its horns loud stating they had sold the largest number of luxury cars during the previous year.

Would be interesting to see the numbers this year.

volkman10 · 17th October 2017, 14:30

Global sales - Sept 17, Mercedes leads the way.

Mercedes, Audi closing gap to BMW. BMW still no.1 though-dmqk5tew0aayt_t.jpg

abhishek46 · 17th October 2017, 16:02

The MINI contributes a large chunk to the BMW's pie.
If the MINI brand is excluded, then Mercedes could actually lay claim for the #1 Spot on the sales chart.

volkman10 · 18th December 2017, 09:30

BMW poised to be crowned as the Luxury brand in China for 2017.

Audi loses, though it leads in November sales.

Quote:

For the first 11 months, BMW sales are up 15 percent to 542,362 units, while Audi volume is down 2.1 percent to 528,706. Mercedes, formerly China's No. 3 luxury brand, increased its sales 27 percent to 539,728 units.

Source

15th November 2014, 15:14	#1
Tushar Senior - BHPian Join Date: Oct 2014 Location: Mumbai Posts: 1,152 Thanked: 8,591 Times	Mercedes, Audi closing gap to BMW. BMW still no.1 though The BMW group continues to hold its lead in the global luxury car maker race. However, the gap is now being closed by Mercedes-Benz and Audi and the competition between the three German titans is heating up. Officials at Stuttgart have a reason to smile as Mercedes-Benz had the highest growth rate of the three at 9% in Q3-2014. Including Smart, the group retailed 4,31,000 units. For Q3-2014, Volkswagen AG's Audi registered a growth of 7.2% over the corresponding period last year, selling 4,29,925 units. Both car makers have witnessed sales being supported greatly by the rising demand for compact SUVs like the Mercedes-Benz GLA and compact sedans like the Audi A3. With younger buyers veering towards their small to mid size offerings, both brands are creating a brand loyalty. With this, the manufacturers hope to retain their customers when they plan to upgrade. BMW introduced models like the 2-Series Active Tourer to better its entry level credentials. Clubbed together with Mini and Rolls Royce, BMW delivered 5,09,669 units. Raw numbers may still be ahead, but BMW is feeling the heat. Audi plans to invest 22 Billion Euros by 2018 in new models while Mercedes-Benz is developing crossovers like the upcoming GLE Coupe to rival the BMW X6. Source: Bloomberg
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21st November 2014, 15:41	#2
microaubin BHPian Join Date: Jun 2011 Location: Kottayam Posts: 165 Thanked: 146 Times	Re: Mercedes, Audi closing gap to BMW. BMW still no.1 though Any idea about India specific numbers? Audi was blowing its horns loud stating they had sold the largest number of luxury cars during the previous year. Would be interesting to see the numbers this year.
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17th October 2017, 14:30	#3
volkman10 Distinguished - BHPian Join Date: Dec 2010 Location: -- Posts: 24,535 Thanked: 73,427 Times View My Garage	Re: Mercedes, Audi closing gap to BMW. BMW still no.1 though Global sales - Sept 17, Mercedes leads the way.
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17th October 2017, 16:02	#4
abhishek46 Senior - BHPian Join Date: Oct 2010 Location: Bangalore Posts: 1,813 Thanked: 5,871 Times	Re: Mercedes, Audi closing gap to BMW. BMW still no.1 though The MINI contributes a large chunk to the BMW's pie. If the MINI brand is excluded, then Mercedes could actually lay claim for the #1 Spot on the sales chart.
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