[karan561]

Theres a new joint venture between BMW and China's Brilliance car company, called "Zhi Nuo" (which translates into "The Promise").

This new brand name will be introduced at the Shanghai auto show later this month and will build its cars in China upon the E90 3 Series and X1 platform.

Under Chinese law, foreign automakers wishing to manufacture cars in China must partner with a domestic company.

Under the joint venture, BMW has the right to export cars produced under the co-brand.

BMW is also considering exporting the Zhi Nuo built models outside of China, and not just to emerging markets. Mature markets such as Europe have not been ruled out, says Ian Robertson, head of sales and marketing of BMW Group.

No specific target export markets have yet been announced, but it will be interesting to see if these Chinese produced cars make it to India !!!

Source : http://www.chinacartimes.com/2013/03...to-be-zhi-nuo/

[sridhar24]

I believe this JV is only for the domestic market of China to localize the production process completely, otherwise i don't see any reason for buyers in Europe or even Asian countries buying a chinese made BMW BTW the picture of logo looks hideous, hope BMW don't adopt something even close to that.

[karan561]

Frankly I don't think this is a wrong move as this venture is made to mainly serve as a sub-brand for the Chinese market.

BTW, China is the largest market for BMW (BMW has sold more cars in China than in the US), and they have been making BMW's in China for years.

Source : http://paultan.org/2012/04/13/china-...iggest-market/

[deetjohn]

Is that Logo for real? I certainly hope not.

I understand the importance of co-branding in China but this is silly dilution by BMW.

[M35]

The joint venture of BWM and Brilliance has trademarked the Chinese name "Zhinuo" for its upcoming, China-only models, reveals a document from the State Administration for Industry and Commerce. The first model in the Zhinuo lineup is believed to be a hybrid version of the BMW X1 compact SUV.
read more

[karan561]

Originally Posted by deetjohn

Is that Logo for real? I certainly hope not.

I understand the importance of co-branding in China but this is silly dilution by BMW.

This may not be the real logo this is just for reference

Just see below the product of Brilliance car co. called the A3 which replicated the X1;



Also here is the screenshot of the webpage of BMW-Brilliance;



Source : http://www.bmw-brilliance.cn/cn/en/index.html

[karan561]

From January to the end of March a record total of 86,070 vehicles were delivered to customers in Mainland China, an increase of 7.6% compared with the same period last year (prev. yr. 80,014).

No wonder BMW is serious about this JV.

Its business after all

[M35]

BMW and Brilliance launched new auto-brand"Zinoro"



Zinoro is the English name for the combination of two Chinese characters "Zhi Nuo," which was interpreted by BBA as "keeping commitment/promise to China." It is symbolized by two hands joining in the effort for innovation and sustainable development.



Last year 326,444 BMW and Mini brand cars were sold in mainland China, up 40.4% from 2011. For 2013, the German automaker targets a modest growth of 8.5% in China

source and read more:ChinaautoWeb

[karan561]

Update;

This new brand is expected to hit the showrooms by November this year

Zinoro is expected to sell primarily green vehicles, its first model will likely be an all-electric crossover underpinned by the BMW X1's platform.

Under the joint venture, BMW has the right to export cars produced under the co-brand. BMW and Brilliance have confirmed that they might sell Zinoro-badged cars in a number of countries all around the world.

Source;

1) http://www.leftlanenews.com/bmw-zinoro.html
2) http://europe.autonews.com/apps/pbcs...#axzz2PVPSiD3P

[karan561]

Now Brilliance vehicles will be fitted with BMW engines which will be built at Brilliance's engine subsidiary, Xinchen China Power Holdings Limited.

Source: http://www.autoevolution.com/bmw-blo...source=home-up

[karan561]

First spy pics of the Zinoro X1 EV;





Chinese X1 EV will be built by at BMW Brilliance Automotive’s Tiexi, Shenyang plant

Zinoro is scheduled to debut at Auto Guangzhou this November.

Source

[karan561]

Zinoro X1 production ready





Source

[karan561]

Zinoro 1E Makes World Debut at the 2013 Guangzhou Auto Show;







The 1E will be using an electric motor that makes 170 HP and 250 Nm (186 lb-ft) of torque, the same from the i3 and i8 cars.

Source

[karan561]

BMW lends its i3 electric motor to Zinoro 1E

The Zinoro 1E is actually a slightly changed BMW X1 with an all-electric powertrain. Not only that but it actually uses the same motor as the i3, making 170 HP and 250 Nm of torque.

Top speed : 130 km/h
Range: 160 km



Source