Indian Car Sales Figures and Analysis

CrAzY dRiVeR · 27th June 2007, 20:41

Quote:

Originally Posted by ravibhat

According to me SX4 can't beat NHC, If it beats also it will be temporary situation for couple of months untill all intial bookings are cleared.

Customers buying SX4 and NHC are from different class.

May be SX4 is for Safety, Driver oriented young generation people and NHC for Honda grade, Luxury comfort, space, refinement

Interestingly,

SX4 has left the NHC miles behind in sales number in May. ACI reports 3734 units for the SX4 while the City had a much lower 2838 units.

the difference in sales nearing almost 1000 units.

Another suprise comes in that, SX4 sales are higher than those of the Zen estilo, with Estilo doing 3685 units.

Anyways, 7 Maruti Suzuki cars in the top-ten!

finneyp · 27th June 2007, 20:47

Quote:

Originally Posted by ravibhat

According to me SX4 can't beat NHC, If it beats also it will be temporary situation for couple of months untill all intial bookings are cleared.

Customers buying SX4 and NHC are from different class.

I also feel the same!
Once the initial hype of SX4 dies down, NHC will beat SX4 and regain its top position!

ravibhat · 27th June 2007, 21:59

More than 25000 Zen Estilo sold within just couple of months of its launch, but suddenly I saw 15,000 cash discount and 10,000 rs exchange offer started. when checked sale figure it had come down to 6000 cars per month and now it has reached 3000+ units. ok thats the reason for heavy discounts.

WagonR except for looks is much better package (may be because lpg option) comapred with ZEN Estilo.

This reminds me MUL top official saying me in mid 2006 they are introducing good looking and with fresh interiors ZEN very soon. When I told him is this replacement to WagonR or new car totally because he also agreed WagonR is not good looking but it has space/FE/comfort comapred with Santro and told me ZEN and WagonR both form category.

New ZEN will attract young guns who look for smart and biege interiors and ladies as well and while people who want tried and tested and fine tuned car will buy WagonR. Also If somenone walking out from MUL showroom because WagonR is not looking smart from outside can pick up New ZEN.

I really liked Marketing strategy of MUL here

very clever thinking!

If one can't build luxury/quality produts make them feel it with great economy while buying and backed with great features.

This is my personal opinion guys after studying the marketing strategy

Regards,

Ravi.

mclaren1885 · 27th June 2007, 22:05

7 cars out of 10 in the top sales from Maruti. This inspite of delays for the SX4 & swift. Will we see the GV too soon added to that list?

CrAzY dRiVeR · 27th June 2007, 23:34

Quote:

Originally Posted by mclaren1885

7 cars out of 10 in the top sales from Maruti. This inspite of delays for the SX4 & swift. Will we see the GV too soon added to that list?

Imagine the stituaion if Swift DDiS didnt have that waiting period (which is 7 months in some cities)

rubin2006 · 28th June 2007, 01:33

Leader ship position once lost is difficult to regain ,though not impossible but not easy either ,thats the case for honda city they need to load up and make the car good looking to fitgh back maruti ,only honda badge will not alone do the trick this time

sathya_nars · 28th June 2007, 15:38

Quote:

Originally Posted by deepakhon

If the "sales figures" includes display and demo vehicles, does this mean that these vehicles are sold to the dealers too? I was under the impression that the manufacturer provides these vehicles to the dealer free of cost and the dealer has to pay for registering it.

A dealer told me this, MUL doesn't give them free of cost, they have to purchase it.

ravibhat · 28th June 2007, 16:14

I guess thats the case with every dealer because I heard from many employees from showroom dealer will sell test drive, display cars after few months like 6 months to 2 years.

In Jan. 2006 I saw Red Swift in RNS for test drive vehicle which had clocked 30k in odo and it was 2005 may registered. They said it met with
so many accidents during test drive but they had maintained it quiet good.
I joked how much for that car If I wanna buy it he smiled and told me it will still go on for next 6 months.

So may be dealer use such cars for around 1 year after buying from car manufacturer.

Regards,

Ravi.

benbsb29 · 28th June 2007, 16:36

I have seen cases where the dealer keeps changing the cars they keep for test drives. Pratam which is the dealer for Maruti on ORR (Bangalore) had an orange Swift ZXi when the car was launced. Soon, it was replaced by a green one, i suppose. What they do with these, i dont know.

mclaren1885 · 28th June 2007, 16:39

Depending on dealer all cars bought by them for demo purposes after 1yr or 2yrs are serviced accordingly and passed onto the True Value Dept for sale. All service records for such vehicles will be made duly available at the time of purchase from the TVD. This holds true for all Maruti Dealers. Cant say the same about the others.

supremeBaleno · 28th June 2007, 18:49

The better car (as a package and as perceived by the market) would beat the competition. There is no class or other magic to it, Honda or otherwise. And I guess that is the way it should be.

CrAzY dRiVeR · 28th June 2007, 19:08

Quote:

Originally Posted by mclaren1885

Depending on dealer all cars bought by them for demo purposes after 1yr or 2yrs are serviced accordingly and passed onto the True Value Dept for sale. All service records for such vehicles will be made duly available at the time of purchase from the TVD. This holds true for all Maruti Dealers. Cant say the same about the others.

Sure this holds for all Maruti dealers across the country?

balaji_n29 · 2nd July 2007, 10:24

Quote:

Originally Posted by ravibhat

According to me SX4 can't beat NHC, If it beats also it will be temporary situation for couple of months untill all intial bookings are cleared.

Customers buying SX4 and NHC are from different class.

May be SX4 is for Safety, Driver oriented young generation people and NHC for Honda grade, Luxury comfort, space, refinement

Regards,

Ravi.

Ravi bhai,
Most of the buyers of NHC belong to the age group of 30s. Now if they are not young, I dont know who is....

Secondly, Maruti will target the EXi/GXi trims as these are the ones selling more..If they can do that I am sure the city will be choked...

Thirdly, Maruti has more than an ace up it sleeve...The SX4 Diesel, discounts/exchange offers, dealerships in smaller cities etc are somethings the Honda cannot match and are not used to....

So I don't think it will be easy for the City to stay upfloat....Lets wait in for a couple of months before drawing any conclusion...

appuchan · 2nd July 2007, 10:48

According to Car&Bike show in NDTV, Logan sold more than Fiesta and Verna during May 07. Does anybody have the consolidates sales figures for May?

mclaren1885 · 2nd July 2007, 10:51

Quote:

Originally Posted by CrAzY dRiVeR

Sure this holds for all Maruti dealers across the country?

I am told so. Though this stipulated period may vary from city to city.

27th June 2007, 21:59	#198
ravibhat Senior - BHPian Join Date: Jul 2006 Location: Bangalore Posts: 2,256 Thanked: 37 Times View My Garage	More than 25000 Zen Estilo sold within just couple of months of its launch, but suddenly I saw 15,000 cash discount and 10,000 rs exchange offer started. when checked sale figure it had come down to 6000 cars per month and now it has reached 3000+ units. ok thats the reason for heavy discounts. WagonR except for looks is much better package (may be because lpg option) comapred with ZEN Estilo. This reminds me MUL top official saying me in mid 2006 they are introducing good looking and with fresh interiors ZEN very soon. When I told him is this replacement to WagonR or new car totally because he also agreed WagonR is not good looking but it has space/FE/comfort comapred with Santro and told me ZEN and WagonR both form category. New ZEN will attract young guns who look for smart and biege interiors and ladies as well and while people who want tried and tested and fine tuned car will buy WagonR. Also If somenone walking out from MUL showroom because WagonR is not looking smart from outside can pick up New ZEN. I really liked Marketing strategy of MUL here very clever thinking! If one can't build luxury/quality produts make them feel it with great economy while buying and backed with great features. This is my personal opinion guys after studying the marketing strategy Regards, Ravi.
	() Thanks

27th June 2007, 22:05	#199
mclaren1885 BANNED Join Date: Jul 2005 Location: Bangalore (the city of modded cars) !! Posts: 4,820 Thanked: 46 Times View My Garage Infractions: 0/1 (10)	7 cars out of 10 in the top sales from Maruti. This inspite of delays for the SX4 & swift. Will we see the GV too soon added to that list?
	() Thanks

28th June 2007, 01:33	#201
rubin2006 BHPian Join Date: Sep 2006 Location: delhi/calgary Posts: 286 Thanked: Once	Leader ship position once lost is difficult to regain ,though not impossible but not easy either ,thats the case for honda city they need to load up and make the car good looking to fitgh back maruti ,only honda badge will not alone do the trick this time
	() Thanks

28th June 2007, 16:14	#203
ravibhat Senior - BHPian Join Date: Jul 2006 Location: Bangalore Posts: 2,256 Thanked: 37 Times View My Garage	I guess thats the case with every dealer because I heard from many employees from showroom dealer will sell test drive, display cars after few months like 6 months to 2 years. In Jan. 2006 I saw Red Swift in RNS for test drive vehicle which had clocked 30k in odo and it was 2005 may registered. They said it met with so many accidents during test drive but they had maintained it quiet good. I joked how much for that car If I wanna buy it he smiled and told me it will still go on for next 6 months. So may be dealer use such cars for around 1 year after buying from car manufacturer. Regards, Ravi.
	() Thanks

28th June 2007, 16:36	#204
benbsb29 Team-BHP Support Join Date: Nov 2006 Location: Brisbane Posts: 10,070 Thanked: 14,009 Times View My Garage	I have seen cases where the dealer keeps changing the cars they keep for test drives. Pratam which is the dealer for Maruti on ORR (Bangalore) had an orange Swift ZXi when the car was launced. Soon, it was replaced by a green one, i suppose. What they do with these, i dont know.
	() Thanks

28th June 2007, 16:39	#205
mclaren1885 BANNED Join Date: Jul 2005 Location: Bangalore (the city of modded cars) !! Posts: 4,820 Thanked: 46 Times View My Garage Infractions: 0/1 (10)	Depending on dealer all cars bought by them for demo purposes after 1yr or 2yrs are serviced accordingly and passed onto the True Value Dept for sale. All service records for such vehicles will be made duly available at the time of purchase from the TVD. This holds true for all Maruti Dealers. Cant say the same about the others.
	() Thanks

28th June 2007, 18:49	#206
supremeBaleno Senior - BHPian Join Date: Dec 2005 Location: Chennai / Kochi Posts: 5,667 Thanked: 2,871 Times View My Garage	The better car (as a package and as perceived by the market) would beat the competition. There is no class or other magic to it, Honda or otherwise. And I guess that is the way it should be.
	() Thanks

2nd July 2007, 10:48	#209
appuchan BHPian Join Date: Jan 2006 Location: Bangy Posts: 645 Thanked: 27 Times	According to Car&Bike show in NDTV, Logan sold more than Fiesta and Verna during May 07. Does anybody have the consolidates sales figures for May?
	() Thanks