India: 3rd largest market by 2020 - report India: 3rd largest market by 2020 - report Tuesday, June 14, 2011, AutomotiveWorld.com
J.D. Power and Associates predicts that India will become the third largest market by 2020. Last year, it overtook France, the UK and Italy to take the sixth spot globally with sales of more than 2.7 million light vehicles (passenger cars and light commercial vehicles). By 2020, annual sales in the country should reach 11 million units, according to the recent J.D. Power report titled “India Automotive 2020: The Next Giant from Asia.” By this time, light vehicle sales in China are expected to reach 35 million units, followed by the US with 17.4 million units.
“India has quickly become one of the largest and fastest-growing automotive markets in the world,” said John Humphrey, senior vice president of global automotive operations at J.D. Power and Associates. “This momentum has been driven by a more open and market-driven economy, an empowered and less risk-averse workforce, a more consumer-driven culture and an emphasis on small car production.”
India’s government has been working to position the country as a global hub for small passenger car production. As part of efforts to encourage the industry’s growth, the government has cut sales tax of small cars and provided incentives to OEMs to build and export vehicles. Last year, nearly 80% of all new passenger vehicles sold in India were classified as either mini cars or subcompact passenger cars. The average transaction price for all new passenger vehicles sold in the country in 2010 was about US$10,000. India’s top selling passenger car, the Maruti Suzuki Alto, had an average transaction price of about US$6,200. India’s emphasis on small vehicles has helped sales to grow quickly, though it also means that earnings at vehicle manufacturers will depend heavily on small car segments, where profit margins are usually thin.
“Should fuel prices continue to climb globally in the future—and as demand for inexpensive and reliable transportation increases in many of the world’s developing markets—India could find itself well-positioned to fulfil the needs of the small car segment,” said Humphrey. “That said, profit margins are thinner in the small car segment, so automakers are going to need to manage their businesses carefully to optimize profits.”
The report also highlights the challenges faced by India’s automotive industry. Referred to as the ‘three deficits’, the key challenges have been identified as continual international trade deficits; chronic government budget deficits; and an underdeveloped power generation and distribution infrastructure. J.D. Power believes it is the country’s lagging infrastructure poses the biggest potential obstacle to future growth. India’s government is investing heavily in power generation and road/rail networks to address the problem.
A fourth challenge has also been identified in the lack of a broad-based automotive components and parts production industry, as well as the engineering talent.
“Right now, much of the industry still depends on smaller local parts makers to produce components for vehicles,” said Humphrey. “For India to build vehicles of high quality, and in large volumes—especially for export—significant improvements to the components industry will need to be made.” Published on Tuesday, June 14, 2011 |