Hyundai to launch Santa Fe EDIT: Now launched

pgsagar · 18th October 2010, 15:01

25-28 lakhs for a Hyundai? Have they forgotten Terracan/Tucson already? By pricing Santa Fe at these prices, Hyundai is actually promoting Fortuner. Hyundai is doing more for Toyota than Toyota are doing for themselves.

4x4addict · 18th October 2010, 18:39

Quote:

Originally Posted by aniketi

+1 to that. Along with assembling here, they can do localization of some parts as well. Even 20 % localization will pull down the price. If they can sell Captiva for 16-18 Lacs i guess it will sell like anything.

Hyundai may as well have NOT launched the Captiva is CBU was the only options. I agree with Aniket that 16 - 18 Lakhs is the ideal price for it. This would have eaten away some Fortuner & Captiva sales. Toyota has shown how if you go the CKD route and offer a sub 20 Lakh premium SUV, it will sell well. I am surprised that Hyundai has decided to Ignore this lesson. I suspect the main reason why they launched the Santa Fe is to park it next to the Sonata Embera so people realize what a value the Embera is.

Mpower · 18th October 2010, 20:47

Quote:

Originally Posted by aniketi

+1 to that. Along with assembling here, they can do localization of some parts as well. Even 20 % localization will pull down the price. If they can sell Captiva for 16-18 Lacs i guess it will sell like anything.

Santa Fe is one size larger than the Captiva, CRV etc. Its the Tucson that competes in that segment.

sidwadia · 18th October 2010, 22:52

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ananth_iy · 18th October 2010, 23:09

Quote:

Originally Posted by shankar.balan

if they really expect the Indian consumer to pay 28 for a Hyundai they must be dreaming.

am surprised because they are not that insensitive to the market after all. I am sure they would have learned their lessons from the Tucson and Terracan and by rights ought not to repeat the same with the Santa Fe!

CKD with high level of indigenization is the only way forward if they want to remain competitive in this market of markets - namma India!!

The only answer I can think for why they are going completely crazy with pricing is that there must be 2 completely separate departments - 1 for small cars and 1 for SUVs that absolutely do not talk to each other. They just use the Hyundai name. Else, there is no sane reason why a company that can get their i10 strategy so right can't make anywhere near the right decisions with their SUVs.

This is another super-flop from Hyundai that is not going to get to the roads.

magikrider · 19th October 2010, 11:17

Had this car been in the 18-19 lakhs segment, then I am sure it would have given some competition and worries to toyota for their fortuner and definitely eaten up the sales of captiva, endevour or even outlander (with whatever little sales it already has) and CR-V.

The car maybe good but the true value of the car is learnt when it is driven more than 50-60k kms and more than 5-7 years old. That's where I believe fortuner will most certainly outshine santa fe. And I am not talking about badge value here. Because when you are buying a 20+ lakh car, you would want to use it comfortably without any problems for a decade or 70-80k kms. That's where toyota reliability might overtake. I am not talking about the service given by these companies but the products itself.

sidindica · 19th October 2010, 17:05

Santa Fe pics-part 1

sidindica · 19th October 2010, 17:09

santa fe pics-part 2

sidindica · 19th October 2010, 17:15

Santa fe-final set of pics

ikoneer · 19th October 2010, 17:18

I saw the Santa Fe on the road today. It was huge, big and magnificient. But somehow it did not capture the attention like the fortuner did and in fact was looking like a oversized tucson.

@Sid: The interiors looks awesome. Good Pics.

SILVERWOOD · 19th October 2010, 17:25

Best of luck Hyundai India.

I am sure Santa Fe will follow Terracan and Tucson's way.

It should do 80-100 units p/m initially and then settle down to 30-40 in coming months.

wolfff · 19th October 2010, 17:45

Bmw X1 at ~ 26 lacs will absolutely kill the leftover sales that the Fortuner does not take away from this. I think single digit sales is all Hyundai will get out of this after first 3 months.

VINUMON · 19th October 2010, 19:13

IMO, It would not be a bad idea for Hyundai to bring in a re-badged Kia Sportage. Would be cheaper also, I guess.

nkrishnap · 19th October 2010, 20:43

Why is the third row seat sticking out near the boot. Does the third row have reclining?

entropy · 19th October 2010, 21:18

nice set of detailed pics @sidindica. I was in fact waiting for something like this.
Did you tried the last row. How would you compare it with Innova ?

18th October 2010, 15:01	#76
pgsagar BANNED Join Date: Nov 2006 Location: Vizag Posts: 2,637 Thanked: 3,642 Times View My Garage	25-28 lakhs for a Hyundai? Have they forgotten Terracan/Tucson already? By pricing Santa Fe at these prices, Hyundai is actually promoting Fortuner. Hyundai is doing more for Toyota than Toyota are doing for themselves.
	() Thanks

18th October 2010, 22:52	#79
sidwadia BHPian Join Date: May 2008 Location: Gurgaon Posts: 152 Thanked: 32 Times	Post deleted by the Team-BHP Support : One-liners that add ZERO value to the thread are strictly prohibited on Team-BHP. In fact, they are considered as SPAM. Please do not hit the post submit button unless you have something of value to add to the thread. We advise you to visit our board rules before proceeding any further. Last edited by GTO : 20th October 2010 at 20:08.
	() Thanks $Received Infraction$

19th October 2010, 11:17	#81
magikrider BHPian Join Date: Mar 2009 Location: MH-01 Posts: 523 Thanked: 126 Times	Had this car been in the 18-19 lakhs segment, then I am sure it would have given some competition and worries to toyota for their fortuner and definitely eaten up the sales of captiva, endevour or even outlander (with whatever little sales it already has) and CR-V. The car maybe good but the true value of the car is learnt when it is driven more than 50-60k kms and more than 5-7 years old. That's where I believe fortuner will most certainly outshine santa fe. And I am not talking about badge value here. Because when you are buying a 20+ lakh car, you would want to use it comfortably without any problems for a decade or 70-80k kms. That's where toyota reliability might overtake. I am not talking about the service given by these companies but the products itself. Last edited by magikrider : 19th October 2010 at 11:26.
	() Thanks

19th October 2010, 17:05	#82
sidindica Senior - BHPian Join Date: Jun 2007 Location: Delhi Posts: 4,902 Thanked: 8,348 Times	Santa Fe pics-part 1 Attached Thumbnails
	(1) Thanks

19th October 2010, 17:09	#83
sidindica Senior - BHPian Join Date: Jun 2007 Location: Delhi Posts: 4,902 Thanked: 8,348 Times	santa fe pics-part 2 Attached Thumbnails
	(1) Thanks

19th October 2010, 17:15	#84
sidindica Senior - BHPian Join Date: Jun 2007 Location: Delhi Posts: 4,902 Thanked: 8,348 Times	Santa fe-final set of pics Attached Thumbnails
	(1) Thanks

19th October 2010, 17:18	#85
ikoneer BHPian Join Date: Aug 2007 Location: chennai Posts: 486 Thanked: 14 Times	I saw the Santa Fe on the road today. It was huge, big and magnificient. But somehow it did not capture the attention like the fortuner did and in fact was looking like a oversized tucson. @Sid: The interiors looks awesome. Good Pics.
	() Thanks

19th October 2010, 17:25	#86
SILVERWOOD Senior - BHPian Join Date: Oct 2009 Location: BANG-A-LURE. Posts: 1,209 Thanked: 4,667 Times	Best of luck Hyundai India. I am sure Santa Fe will follow Terracan and Tucson's way. It should do 80-100 units p/m initially and then settle down to 30-40 in coming months.
	() Thanks

19th October 2010, 17:45	#87
wolfff BHPian Join Date: May 2007 Location: Delhi Posts: 34 Thanked: 2 Times	Bmw X1 at ~ 26 lacs will absolutely kill the leftover sales that the Fortuner does not take away from this. I think single digit sales is all Hyundai will get out of this after first 3 months.
	() Thanks

19th October 2010, 19:13	#88
VINUMON BHPian Join Date: Nov 2007 Location: Doha Posts: 139 Thanked: 2 Times	IMO, It would not be a bad idea for Hyundai to bring in a re-badged Kia Sportage. Would be cheaper also, I guess.
	() Thanks

19th October 2010, 20:43	#89
nkrishnap Distinguished - BHPian Join Date: May 2006 Location: Bangalore Posts: 3,989 Thanked: 7,464 Times View My Garage	Why is the third row seat sticking out near the boot. Does the third row have reclining?
	() Thanks

19th October 2010, 21:18	#90
entropy BHPian Join Date: May 2007 Location: Lost Posts: 405 Thanked: 51 Times	nice set of detailed pics @sidindica. I was in fact waiting for something like this. Did you tried the last row. How would you compare it with Innova ?
	() Thanks