[maxbhp]

Originally Posted by .anshuman

ACI have driven Santa-Fe in September issue. According to them this SUV will be benchmark for performance, it's coming with a 2199cc CRDi engine with a power output of 194bhp and 44.4kgm of torque.

BRAND PERCEPTION : Not very strong
PRODUCT :

LOOKS : Good but definitely not as good looking as a Fortuner which has much cleaner lines.
INTERIORS : Good but again not very luxurious and the design is quite outdated and looks like a 1997-2003 Design.
POWER TRAIN : Being a Hyundai , they cant go wrong with their diesel tranny hence it may set a benchmark.
RUNNING COST : Its going to be more or less same as the competitor.
DEPRECIATION COST : Bound to depreciate faster than a Toyota or BMW X1.

WHAT IT HAS TO BEAT :

1. Toyota Fortuner
2. Chevrolet Captiva
3. BMW X1 - if its going to be priced in 25-26 OTR as promised

It may do around ~ 150 Units a month.

[amitk2kin]

Looks awesome! the exterior's are very refreshing and the smooth lines look fabulous. The tech spec's look amazing, will be a +1 to the fortune, however, price is a negative! Think would have been a winner if was priced a couple lac's below the fortune

[Zero Cool]

however good this car may be, being priced over fortuner is a massive drawback for it. as said above it has to minimum a couple of lacs cheaper than fortuner to sell and still wont manage the booking and waiting ques as fortuner did.

[suman]

Carwale's calculator shows the on-road price in Delhi to be a whopping Rs 26.27 lacs

Good luck Hyundai!

[.anshuman]

Another reason why Santa-Fe might go the Terracan way?

Most Hyundai dealerships(Including the ones in metro cities) do not have the staff trained to handle Luxury car buyers. The sales staff is given targets to move as many Santro, i10 and i20 as possible. If an interested Luxury car buyer approaches the dealership to try out a premium car at a Hyundai dealership the sales staff is clueless about the details and to add icing to the cake they do not have Display/TD cars.

Last year my Uncle who owned a Sonata Embera wanted to buy another Sonata Transform AT. None of the dealerships could arrange a Test-Drive car despite active efforts by me for a month, that included calling all dealerships.

The Service on the other side is not that bad. The parts can be arranged real quick, most ASCs treat the premium car owners as priority customers. Except the Terracan most premium Hyundai cars were always comparatively cheap to maintain and reliable in long run.

[AWD]

Originally Posted by maxbhp

POWER TRAIN : Being a Hyundai , they cant go wrong with their diesel tranny hence it may set a benchmark.
It may do around ~ 150 Units a month.

Diesel "tranny"?? Imo tranny is used as an abbreviation for transmission!

Regarding the sales nos, read a press release by Hyundai in which they expressed doing ~6-700 units/year. That would translate to ~50 units/month.

[gupta_chd]

Contrary to opinions on this forum, I think this will be outright sucessful. Success depends on the company targets and do they achieve that or not. Hyundai has target to sell 600-800 units an year. ven I think that can be achieved very easily even if they sell 50 units a month.

Btw, they have lower targets for the entire than what Fortuner sells per month. So they know the limitations of the product.

[shatrughna]

With great anticipation had visited Hyundai dealership on their invite on 13th Oct. It was a 4X4 model. 18" Kumho tyres looked huge(good), body so so. It looked like CRVish from sides. Insides/ Interiors typical Hyundai- Sonata type. Lights again looked like xenons with projector (a la Laura types & not bi -xenons). Seats ample - leather but cant say luxurious. Sonata seats had softer feel and wider and broader as compared to Santa Fe's . Dual zone ac, music system looked good, intrument console simple looking, steering mounted controls.

I am pretty sure about Hyundai's after sales service based on experience.

Have enquired for service interval, warranty and ex- mumbai confirmed prices. No revert as yet . The addvertorial/ news coverage indicated 22.95 lakhs, ex-showroom Delhi - introductory prices. Hope that it is same across the country being CBU or else, cheaper in Mumbai.

The sticker read- Made in Korea , addressed to Chennai.

The rear seats folded flat like Outlander. I am keenly watching out for an all in one vehicle with good after sales support and network, reasonable price, great space and good performance. Xtrail, Yeti, Fortuner, Endeavour, Sanata Fe, Outlander and X1 appear to be in the budget range. Except X1 , seen all and tested only Endeavour so far but didnt like its interiors and not so comfortable ( featureless) seats - ( no height adjustment/ lumbar support). Other vehicles not test driven yet.

[ronnyquest]

Well finally Santa fe has arrived in the Indian Market last week. I saw the car in HMP. The car looked great and even the interior seating space is good.
The engine refinement and fuel efficiency is good. I was planning to book the 2wd model. But when the guy gave us the pricing i was shocked.

2wd model - 25.08lakhs
4wd model - 28.10lakhs

I think HMIL has gone nuts in terms of pricing. They have a feeling that their high pricing strategy will bring them equal to the premium brands. Hyundai needs to revisit their pricing strategy department. Hyundai made mistake with Terracan and Tuscon now with Santa fe. Even the resale value of this car after five years will be less compared to fortuner or CRV. It has no VFM. Initially they did the same strategy with SONATA and now they have reduced it considerably.

Hyundai again a mistake.... I wonder if they will even achieve selling 10 Santa fe in a year.

Well Best of Luck HMIL........ Hope to see a right price for the car.

[patil]

Why dont Hyundai and Chevrolet which are not so premium brands like Honda and Toyota understand the fact that they can sell better numbers if they assemble their cars in India and sell at a lower price. They have huge infrastructure in Inidia and assembly lines which they can use to assemble Santa Fe and Captiva respectively. If they assemble these cars in India they can probably sell them for about 4-5 lacs lesser than their current prices.
In fact they are restricting the sales of their cbu cars in India by pricing them higher than what they should actually cost only to restrict the sale numbers and to get into the higher segments. It is very difficult to understand the logic behind this stratergy. Any brand not having manufacturing and assembly facilities in India is justified in selling cbu s in India but not the ones who have all the facilities.
Even land rover is starting to assemble the land rover freelander 2 in India and sell it at a lower price. When will the other brands understand this fact and provide the Indian middle class and upper middle class affordable motoring and mainly soft roaders and off roaders and mini suvs.

[Mpower]

This Santa Fe has already been in the market for a few years. New Tucson should have been launched.

[ampere]

Saw the AC show yesterday. The lady was driving the Santa-Fe. Major comment was: "Handling is not all good"
Interiors seem to of older generation. (Well looks are subjective and hence cannot comment).

[GTO]

Originally Posted by suman

Carwale's calculator shows the on-road price in Delhi to be a whopping Rs 26.27 lacs

Good luck Hyundai!

Originally Posted by ronnyquest

But when the guy gave us the pricing i was shocked.

2wd model - 25.08lakhs
4wd model - 28.10lakhs

Primary reason : CBU Road Tax! There is no difference between the individual / commercial road tax you pay to the RTO for a CBU vehicle; it's significantly higher and typically works out to 3X the amount for an individual buyer.

The pricing, and the way in which Hyundai has so far managed its premium products, makes me believe the Santa Fe is nothing but an expensive showroom ornament.

[shankar.balan]

if they really expect the Indian consumer to pay 28 for a Hyundai they must be dreaming.

am surprised because they are not that insensitive to the market after all. I am sure they would have learned their lessons from the Tucson and Terracan and by rights ought not to repeat the same with the Santa Fe!

CKD with high level of indigenization is the only way forward if they want to remain competitive in this market of markets - namma India!!

Originally Posted by GTO

Primary reason : CBU Road Tax! There is no difference between the individual / commercial road tax you pay to the RTO for a CBU vehicle; it's significantly higher and typically works out to 3X the amount for an individual buyer.

The pricing, and the way in which Hyundai has so far managed its premium products, makes me believe the Santa Fe is nothing but an expensive showroom ornament.

[aniketi]

Originally Posted by patil

Why dont Hyundai and Chevrolet which are not so premium brands like Honda and Toyota understand the fact that they can sell better numbers if they assemble their cars in India and sell at a lower price. They have huge infrastructure in Inidia and assembly lines which they can use to assemble Santa Fe and Captiva respectively. If they assemble these cars in India they can probably sell them for about 4-5 lacs lesser than their current prices.
In fact they are restricting the sales of their cbu cars in India by pricing them higher than what they should actually cost only to restrict the sale numbers and to get into the higher segments. It is very difficult to understand the logic behind this stratergy. Any brand not having manufacturing and assembly facilities in India is justified in selling cbu s in India but not the ones who have all the facilities.
Even land rover is starting to assemble the land rover freelander 2 in India and sell it at a lower price. When will the other brands understand this fact and provide the Indian middle class and upper middle class affordable motoring and mainly soft roaders and off roaders and mini suvs.

+1 to that. Along with assembling here, they can do localization of some parts as well. Even 20 % localization will pull down the price. If they can sell Captiva for 16-18 Lacs i guess it will sell like anything.