Kia's entry into India would be simply fantastic!
It looks like Andhra Pradesh is likely to be the lucky state that would receive a massive investment of INR 3400 crore. Sri City already plays host to Isuzu's spanking new manufacturing plant. Tada's proximity to sister company Hyundai's plants near Chennai is likely to play a key role in AP bagging the investment:
Quote:
The Hyundai Motor Group is following its global strategy of locating Hyundai and Kia plant within a distance of 100-200 miles (160-320 kms) to enhance synergies and economies of scale. The distance between Tada in Andhra Pradesh and Sriperumbudur is 95 kms.
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India is currently the 5th largest passenger vehicle market in the world behind China, USA, Japan and Germany [or behind China, USA, Europe (EU + EFTA) and Japan, depending on the way one classifies the European markets]. No mass market manufacturer worth their salt can afford to ignore India any longer. While Hyundai Motor Group is represented very well by the Hyundai brand in India, the time is ripe for sister-brand Kia to make an entry now!
Kia is always a better choice as a second brand for India from the Hyundai Motor Group, instead of the newly independent luxury brand Genesis.
Genesis is a brand basically meant for the New World, and for those few countries elsewhere that aren't cursed by the typical feudal mindset of Old World societies.
In societies that aren't cursed by a feudal mindset, a person's first name is more important than his/her surname, family name, patronymic etc. In the feudal-minded Old World societies, a person's surname, family name, patronymic etc. plays a far more important role than his/her first name. This is a rather simple way of putting things, but I think it should be quite clear.
The Genesis brand has its greatest chance of success in the New World, and among people and in societies that aren't characterised by a feudal mindset. I think Hyundai/Genesis have understood this basic fact very well indeed, and that's why the Genesis brand is only getting launched in North America, China and the Middle-East for now, apart from their home market of South Korea (of course!) Genesis can also add Australia & New Zealand and Latin America soon, but they would be well advised to stay away from the feudal-minded Old World societies for now. Of course, the Middle-East is just as feudal-minded (may be worse) compared to a place like India, but the expat population is huge in many countries of the Middle-East (in some cases outnumbering the population of citizens), so it's an exception to the rule. And despite being an old part of the Old World, China isn't quite a feudal-minded place as other Old World societies, so the Genesis brand has a good chance of succeeding there. Plus, Genesis can take advantage of the deep dislike among many Chinese people for brands such as Lexus, Infiniti & Acura (due to historical reasons) and quickly move into this large vacuum.
So yeah, Hyundai, Kia makes far more sense for India than Genesis!
Kia should begin their innings in India in a very unconventional way, in keeping with their tagine,
The Power to Surprise. Hyundai have already done all the hard work in getting established as a mainstream brand (and the second largest manufacturer in India), and Kia don't have to do it all over again. They should begin on
an electrifying note, and take it further from there.
The first vehicle I'd like to see from Kia in India would be the fabulous
Soul EV:
Once people have warmed up to mainstream EVs, Kia can follow it up with the very practical and more affordable, but boxy and quirky little
Ray EV:
Yes, it would make great sense for Kia to build their factory keeping pure EVs and full hybrids in mind. Their factory should smartly incorporate facilities to make electric motors, components and battery packs right from the beginning, instead of internal combustion engines. They can always get ICEs from Hyundai's engine plant.
Kia may be late to enter India, but they should come only with the latest technology! EVs & hybrids are the future, and Kia can reap huge rewards in an electrified future if they lay the groundwork right now!
