Which medium do you think is most effective for car advertisements?

nishant_242 · 12th March 2010, 00:43

Television
Internet
Newspaper
Magazines

Advertisements are a real good way to keep reminding the different aspects related to your brand and car. Specially now when customers are spoilt for choice with so many car models to choose from, proper advertising becomes even more important. But advertisements require a lot of money and hence the company should try to optimise its effect and reach.

Two things are important in an advertisement - media selection and ad itself.
The media selection - tv, print , internet, etc is very important as it effects the cost, reach, target customers, etc.

Please voice your opinions on the best media for car advertisements

arishi1 · 12th March 2010, 09:54

I feel it should be TV, newspaper and then internet/mag. I think in todays world TV and Paper still have the max viewer ship.

raghu230506 · 12th March 2010, 09:56

I feel it's Newspaper, TV

SumitBahl · 12th March 2010, 10:01

TV and then newspaper.

Ajay_J · 12th March 2010, 10:41

None of above. The best is word of mouth.

anupam00 · 12th March 2010, 10:44

i Vote for NewsPaper

Abes · 12th March 2010, 10:47

IMHO, television is the best medium for car advertisement. Most of us watch TV at least 10 minutes a day. The video and audio in a tv advertisement catch our mind very easily.

.sushilkumar · 12th March 2010, 10:51

I think , both Internet and News Paper , Even FIAT has started to send out advertisement mailers to people advertising the new variants in 1.2 lts , i got a email today of same advertisement . it's a nice medium anyways along with News paper, People hardly have time to watch TV these days ...so the choice of both

aargee · 12th March 2010, 10:59

Magazines - if it were auto magazines then I would agree its a better medium

karpusv · 12th March 2010, 12:03

Ask manufacturers and they will tell you what.

The day a car AD appears in the Newspaper, the company receives almost 20-30 times the enquiry it would receive on a normal day.

So if an average daily enquiry is 50, then the day Newspaper ad appears, the enquiries go up to almost 1500

Latheesh · 12th March 2010, 18:41

People take news paper to read it that is not the case with TV, people just sit infront of the TV to kill time not even concentrating on what is showing. And most of the people read news paper when they have enough free time. So Print ad have better impact, voted for it!.Most of the news paper ads have enough information what a normal customer is looking for, in case of TV it's just a graphical illusion :-))

rjalihal · 12th March 2010, 19:24

We cant just pin point one as the best. Different cars target different segments of the general population. Overall TV has the widest reachable audience but certain high end cars like Merc, BMW, Porsche etc may find it not as effective as advertising it in certain magazines/newspapers. Corporate employees prefer to read their early morning paper and like browsing through business magazines. So for such a target audience, the manufacturer is better of on appropriate papers/mags. The Page 3 crowd like fancy wheels, so such manufacturers might want to print it on glossy mags such as Filmfare, Cosmo etc. Remember, TV ads are expensive but reach the widest segment. Its not economical for high end brands to advertise on TV as the bulk of people may not be able to afford them. Selecting certain shows, such as NDTV Profit, will pay off better. Nonetheless, in general, TV will reap in the best results for economical cars. Newspapers and Magazines can list out details of the engine which is not possible on TV. So in terms of details they have the edge. What surprises me is that how come no one said internet is goof. The Internet is a very efficient tool for advertising and the target audience is growing day by day. It is also affordable and cannot be written off. Tough call to say which is best. They all have pros and cons!
Since its a general discussion with no criteria, I voted for the Internet! The reason: Simple, we BHPians log into this web sit everyday, and in car discussions, we carry out research. SO we contribute a high percent to the manufacturer's website's 'hits'.

vigneshnr · 12th March 2010, 19:50

Though so many new media options are coming up, the popular media is Tv still. Video helps in creating the imagery. Hoardings will be good reminders. And for car buyers, internet space is a thorough research arena - 73% get on to this. Newspapers are lovely announcers. And always a best plan will be a resultant of the selected customer group.

StarVegabond · 12th March 2010, 20:04

It depends on which segment car you want to promote

Entry segment (Nano/M800 class) : Use Trade shows, Price splash via News papers, Organize roadshows. this will help the target audience (who might be bit hesitant to visit the showrooms) to touch and feel the car, talk to the sales people and understand more.
TV spots are expensive hence not suitable for low priced cars.

Mid Segment (B+, C, C+ classes) : Use TV, newspaper ads, Re-in force through hordings. This target buyers are not hesitant to visit the show rooms.

Premium Segment Cars: These target people generally do not sit infront of TV for watching ads. Generall read Economic times or business news.
for attracting such people one needs to do a Volkswagen type road block or invite a specific launch party in a five star hotel or a Beetle Club type launch. Send personalized brosures including all the details like financing options etc. Also used Loyalty channel, target previous customers. This is called Targetted Selling. This will result in higher conversion

I have not voted for any particular option above.

View Poll Results: Which medium do you think is most effective for car advertisements?
Television	16	48.48%
Internet	4	12.12%
Newspaper	25	75.76%
MAgazines	5	15.15%
Multiple Choice Poll. Voters: 33. You may not vote on this poll

12th March 2010, 00:43	#1
nishant_242 BHPian Join Date: Nov 2009 Location: Jamshedpur Posts: 65 Thanked: 3 Times	Which medium do you think is most effective for car advertisements? Television Internet Newspaper Magazines Advertisements are a real good way to keep reminding the different aspects related to your brand and car. Specially now when customers are spoilt for choice with so many car models to choose from, proper advertising becomes even more important. But advertisements require a lot of money and hence the company should try to optimise its effect and reach. Two things are important in an advertisement - media selection and ad itself. The media selection - tv, print , internet, etc is very important as it effects the cost, reach, target customers, etc. Please voice your opinions on the best media for car advertisements
	() Thanks

12th March 2010, 09:54	#2
arishi1 BHPian Join Date: Apr 2005 Location: Thane - Mumbai Posts: 305 Thanked: 23 Times View My Garage	I feel it should be TV, newspaper and then internet/mag. I think in todays world TV and Paper still have the max viewer ship.
	() Thanks

12th March 2010, 09:56	#3
raghu230506 BHPian Join Date: Jan 2010 Location: Bangalore Posts: 766 Thanked: 64 Times View My Garage	I feel it's Newspaper, TV
	() Thanks

12th March 2010, 10:01	#4
SumitBahl BHPian Join Date: May 2008 Location: Chandigarh Posts: 976 Thanked: 232 Times View My Garage	TV and then newspaper.
	() Thanks

12th March 2010, 10:41	#5
Ajay_J BHPian Join Date: May 2006 Location: Bangalore Posts: 360 Thanked: 0 Times	None of above. The best is word of mouth.
	() Thanks

12th March 2010, 10:44	#6
anupam00 BHPian Join Date: Apr 2006 Location: NOIDA Posts: 217 Thanked: 489 Times	i Vote for NewsPaper
	() Thanks

12th March 2010, 10:47	#7
Abes BHPian Join Date: Jan 2009 Location: Muscat Posts: 201 Thanked: 60 Times	IMHO, television is the best medium for car advertisement. Most of us watch TV at least 10 minutes a day. The video and audio in a tv advertisement catch our mind very easily.
	() Thanks

12th March 2010, 10:51	#8
.sushilkumar BHPian Join Date: Dec 2009 Location: HP21 Posts: 791 Thanked: 989 Times	I think , both Internet and News Paper , Even FIAT has started to send out advertisement mailers to people advertising the new variants in 1.2 lts , i got a email today of same advertisement . it's a nice medium anyways along with News paper, People hardly have time to watch TV these days ...so the choice of both
	() Thanks

12th March 2010, 10:59	#9
aargee Senior - BHPian Join Date: Jan 2010 Location: TSTN Posts: 6,354 Thanked: 10,053 Times	Magazines - if it were auto magazines then I would agree its a better medium
	() Thanks

12th March 2010, 12:03	#10
karpusv BHPian Join Date: Aug 2009 Location: BLR / NGO Posts: 291 Thanked: 188 Times	Ask manufacturers and they will tell you what. The day a car AD appears in the Newspaper, the company receives almost 20-30 times the enquiry it would receive on a normal day. So if an average daily enquiry is 50, then the day Newspaper ad appears, the enquiries go up to almost 1500
	() Thanks

12th March 2010, 18:41	#11
Latheesh Senior - BHPian Join Date: Dec 2007 Location: CNN/BLR Posts: 4,337 Thanked: 10,625 Times	People take news paper to read it that is not the case with TV, people just sit infront of the TV to kill time not even concentrating on what is showing. And most of the people read news paper when they have enough free time. So Print ad have better impact, voted for it!.Most of the news paper ads have enough information what a normal customer is looking for, in case of TV it's just a graphical illusion :-)) Last edited by Latheesh : 12th March 2010 at 18:44.
	() Thanks

12th March 2010, 19:24	#12
rjalihal BHPian Join Date: Dec 2008 Location: Bangalore Posts: 714 Thanked: 102 Times	We cant just pin point one as the best. Different cars target different segments of the general population. Overall TV has the widest reachable audience but certain high end cars like Merc, BMW, Porsche etc may find it not as effective as advertising it in certain magazines/newspapers. Corporate employees prefer to read their early morning paper and like browsing through business magazines. So for such a target audience, the manufacturer is better of on appropriate papers/mags. The Page 3 crowd like fancy wheels, so such manufacturers might want to print it on glossy mags such as Filmfare, Cosmo etc. Remember, TV ads are expensive but reach the widest segment. Its not economical for high end brands to advertise on TV as the bulk of people may not be able to afford them. Selecting certain shows, such as NDTV Profit, will pay off better. Nonetheless, in general, TV will reap in the best results for economical cars. Newspapers and Magazines can list out details of the engine which is not possible on TV. So in terms of details they have the edge. What surprises me is that how come no one said internet is goof. The Internet is a very efficient tool for advertising and the target audience is growing day by day. It is also affordable and cannot be written off. Tough call to say which is best. They all have pros and cons! Since its a general discussion with no criteria, I voted for the Internet! The reason: Simple, we BHPians log into this web sit everyday, and in car discussions, we carry out research. SO we contribute a high percent to the manufacturer's website's 'hits'.
	() Thanks

12th March 2010, 19:50	#13
vigneshnr BHPian Join Date: Sep 2009 Location: bangalore Posts: 198 Thanked: 195 Times View My Garage	Though so many new media options are coming up, the popular media is Tv still. Video helps in creating the imagery. Hoardings will be good reminders. And for car buyers, internet space is a thorough research arena - 73% get on to this. Newspapers are lovely announcers. And always a best plan will be a resultant of the selected customer group.
	() Thanks

12th March 2010, 20:04	#14
StarVegabond Senior - BHPian Join Date: Sep 2008 Location: Bangalore Posts: 1,891 Thanked: 44 Times	It depends on which segment car you want to promote Entry segment (Nano/M800 class) : Use Trade shows, Price splash via News papers, Organize roadshows. this will help the target audience (who might be bit hesitant to visit the showrooms) to touch and feel the car, talk to the sales people and understand more. TV spots are expensive hence not suitable for low priced cars. Mid Segment (B+, C, C+ classes) : Use TV, newspaper ads, Re-in force through hordings. This target buyers are not hesitant to visit the show rooms. Premium Segment Cars: These target people generally do not sit infront of TV for watching ads. Generall read Economic times or business news. for attracting such people one needs to do a Volkswagen type road block or invite a specific launch party in a five star hotel or a Beetle Club type launch. Send personalized brosures including all the details like financing options etc. Also used Loyalty channel, target previous customers. This is called Targetted Selling. This will result in higher conversion I have not voted for any particular option above.
	() Thanks