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Originally Posted by mohandas IMO, that's an incorrect statement. We often mislead ourselves by referring i20 and swift VDi as examples. Both are exceptions rather than rules. |
Not really. We also have the Ritz that is selling 4,000 odd cars a month and the Indica Vista that does about 2,500 - 3,000. The point is, 5.5 lakh rupees can get you a modern hatchback with more amenities (including ABS). A 5.5 lakh sedan like the Ikon or Logan are outdated and will only offer you a base trim variant for the money. The market is clearly showing its preference for a contemporary product with more amenities over a boot.
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Originally Posted by smartcat Defending the small minority of Jazz buyers who went for it instead of i20 |
No need to defend. Price no bar, the Jazz is undoubtedly a superior product. Better performance, FE, interior space, storage flexibility and driving pleasure. However, bring $$$ into play, and its the i20 all the way.
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Originally Posted by Sawyer Not to take anything away from Tata, but it is the large volumes of commercial taxi market sales that gets them to the number 2 slot. |
Hey, its a business decision and other brands are free to tap into the commercial segment too.
Also, don't forget the Nano. When the Gujarat plant starts production in full swing, you are looking at 20,000 additional sales for Tata each month. I say Tata will retain its No.2 position in the long run.
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The other issue that this huge bias in the sales mix brings is that service set ups get flooded with these volumes, to the detriment of the treatment to private buyers, currently including Fiat customers too.
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So true. Tata's after-sales experience is generally ranked at the bottom of the pile.
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Originally Posted by amit When you say Fiat will be most affected due to competition you are assuming that Fiat will do nothing to fight back and hold / regain / expand their market share. Fiat is actually in a better postion then new comers as they can now pace the launch of new variants to counter new launches from other manufacturer's.
- When VW Polo 1.2 Petrol is launched, Fiat can bring in the Punto Trendz.
- VW Polo 1.2 3 cylinder diesel get's launched, Fiat can launch the 1.3 MJD VGT 90bhp Punto.
- When Polo 1.6 petrol comes, Fiat can launch the Punto TJet.
- Since new Fiesta and Polo sedan are long way's off, they should get the Linea Tjet 110bhp in asap.
- When new Fiesta will be launched in Q1 2011, Fiat can launch the Linea 1.6 MJD FGT 105bhp varaint.
- When Polo sedan 1.2 TSi is launched, they can upgrade Linea Tjet to 120bhp and offer a duologic transmision. Diesel can also get duologic.
- When Etios comes, Punto petrol can get CNG power.
- Against Etios sedan diesel, Fiat can upgrade Linea 1.6 to VGT with 120bhp.
- In 2012, Fiat can get Punto Evo with multiair and 1.6 VGT 120bhp diesel motors. Duologic can finally make it to the Punto also. |
I hope you are joking, Amit. Fiat's problem is NOT the engine range. In fact, that 1.3 diesel is actually their strength. Hey, it powers the other strong sellers like the Swift, Dzire and Manza! That 1.3 MJD delivers EXACTLY what the Indian market wants = Maximum fuel efficiency with acceptable power delivery. We can dream about performance-oriented TJets all day, but the fact is (and as Fiat realised with the Palio 1.6), these high performance engines result in a MERE 5% of sales. I'll go as far as to say that Fiat should focus the least on engine ranges and work on other functional business areas.
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Originally Posted by Sawyer And a PS to the post above- what will be key is the service that VW is able to provide at the volumes the Polo is planned to sell at. This is where Maruti and Hyundai score in the volume markets, with GMI catching up on the service quality these days. |
Why? do you think VW bought 20% of Suzuki? Suzuki sells more cars in India than anywhere else in the world, including Japan. As one of the world's largest small car markets, and one of the few that's growing, VW wants Maruti's Indian infrastructure. VW is known to snatch a good chunk of shares at the start (20% of Suzuki in this case), and then slowly nibble away at more. Does VW want majority 51% ownership in Suzuki one day? YOU BET!
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Originally Posted by recshenoy Guys,
any numbers from Tata pick up truck Xenon which was launched last year.
I am yet to see one on road! |
IIRC the previous months numbers correctly, its barely doing 20 - 30 units in its best months.