Times of India? Nope, VW of India. EDIT: Vibrating ad on 11 Sept 2012 (Pg 26)

theragingbull · 24th September 2010, 18:00

VW ad creates buzz worldwide!!

Video: Volkswagen rigs newspaper to play audio ad — Autoblog

sumeethaldankar · 24th September 2010, 20:48

i am surprised about some people talking about e-waste and environmental pollution etc due to the talking thingy.Hey even a car cause pollution , did someone thought about that before they thought about e-watse.

Well that thingy is still working when it flips over and i am going to hang on to it for a while.Might take some time for it to reach a landfill but if you see this way it's a good marketing strategy by VW as it will keep reminding you of the VW brand every time you toy around with the device.

amanbir_jolly · 25th September 2010, 20:25

The cost of this ad is still rumoured from 6- 10 cr , but the main focus of VW is to showcase innovation in every activity they do, be it advertising, launching there cars in India, innovation in products etc.
The other day i was with honda marketing officials and they said that VW has to what Honda has done in last 10 year in 1-2 years, So it is evident that the India is been taken very seriously by Volkwagen group, they will deliver great products in the market which is gud news

u_chill · 1st October 2010, 18:30

Quote:

i am surprised about some people talking about e-waste and environmental pollution etc due to the talking thingy.Hey even a car cause pollution , did someone thought about that before they thought about e-watse.

Sorry, I beg to disagree. This advertisement would not have seen light of day in a first world country because:
a) The public is better sensitized to environmental issues...it wouldn't have gone down well, creating more negative brand value.
b) VW could run the risk of some serious litigation and damages by environmental activists. As pointed earlier, local authorities may not have permitted the advert.

Cars pollute, first world countries pollute way more than developing countries...all yes. But this is no excuse to justify a significant "non-recyclable" waste generated for the sake of brand promotion.

diabloo · 1st October 2010, 18:58

I heard of people listening to voice from the sky. What this? Listening to voice from the newspaper and buying the car? This is new stuff.

Quote:

Originally Posted by theragingbull

VW ad creates buzz worldwide!!

Video: Volkswagen rigs newspaper to play audio ad — Autoblog

myavu · 29th August 2011, 14:27

Today Volkswagen has did it again with TOI. A silver look-alike Newspaper (Front and Back page) which actually a New Jetta Ad/Brochure.

Cheers!

Vinu

KarthikK · 29th August 2011, 14:39

Quote:

Originally Posted by myavu

Today Volkswagen has did it again with TOI. A silver look-alike Newspaper (Front and Back page) which actually a New Jetta Ad/Brochure.

Cheers!

Vinu

Yeah today I noticed this too! That looked like some kind of metal foil paper. Not very environment friendly, moreover it is quite easy to cause cuts on fingers with that sharp stuff. They could have thought of something better

hiren959 · 30th August 2011, 11:30

Today its BMW on the front pages with ad. of all new X3 in Ahmedabad.

Abhinav.Daos · 11th September 2012, 07:06

Delhi Readers be sure to Check out today's HT City. Its has a light sensitive vibrator included in a VW Advertisement on the back page!

prashanthyr · 11th September 2012, 07:22

There's a huge advert in TOI this morning from VW extolling the virtues of their cars. Also, there's a 1 inch sq electronic device stuck to the newspaper. Not sure what this is.

shivmarwaha · 11th September 2012, 07:43

That's a vibrator!!!! Disappointed by the Bluetooth and navigation features. I was expecting these to be dash mounted and built in the music system. These seem to be like aftermarket units being given by VW.

joslicx · 11th September 2012, 07:45

Quote:

Originally Posted by Abhinav.Daos

Delhi Readers be sure to Check out today's HT City. Its has a light sensitive vibrator included in a VW Advertisement on the back page!

Its here in Bangalore as well in the TOI. Probably in all major cities as well.

Though I am unsure what it does. The device didnt seem to do anything at all!

Abhinav.Daos · 11th September 2012, 07:48

Quote:

Originally Posted by joslicx

Its here in Bangalore as well in the TOI. Probably in all major cities as well.

Though I am unsure what it does. The device didnt seem to do anything at all!

It vibrates when exposed to light, probably an attention grabber.

StrangeWizard · 11th September 2012, 08:00

Oh yes even I saw the vibrator ad in today's newspaper.
I feel its quite an innovative advertisement by VW wherein it will get the reader's attention sure shot!
It starts vibrating automatically when you open the newspaper.
The Polo petrol HL looks like a good buy now with the added features and reduced price. I prefer the handling of the polo over the i20 anytime.
Those black headlights look sexy! Will they come in the TL variants? I hope.

kiren · 11th September 2012, 08:46

VW does it again today with a 4 Page advertisement in the TOI with an audio chip. It Says "Feel the shiver of excitement'

. However the audio chip is only vibrating without any message.

Kiran

24th September 2010, 18:00	#376
theragingbull Senior - BHPian Join Date: Apr 2008 Location: Austin, TX Posts: 2,601 Thanked: 651 Times View My Garage	VW ad creates buzz worldwide!! Video: Volkswagen rigs newspaper to play audio ad — Autoblog
	() Thanks

24th September 2010, 20:48	#377
sumeethaldankar Senior - BHPian Join Date: May 2007 Location: Mumbai Posts: 4,140 Thanked: 3,661 Times View My Garage	i am surprised about some people talking about e-waste and environmental pollution etc due to the talking thingy.Hey even a car cause pollution , did someone thought about that before they thought about e-watse. Well that thingy is still working when it flips over and i am going to hang on to it for a while.Might take some time for it to reach a landfill but if you see this way it's a good marketing strategy by VW as it will keep reminding you of the VW brand every time you toy around with the device.
	(1) Thanks

25th September 2010, 20:25	#378
amanbir_jolly Newbie Join Date: Oct 2008 Location: Delhi Posts: 8 Thanked: Once	The cost of this ad is still rumoured from 6- 10 cr , but the main focus of VW is to showcase innovation in every activity they do, be it advertising, launching there cars in India, innovation in products etc. The other day i was with honda marketing officials and they said that VW has to what Honda has done in last 10 year in 1-2 years, So it is evident that the India is been taken very seriously by Volkwagen group, they will deliver great products in the market which is gud news
	() Thanks

29th August 2011, 14:27	#381
myavu Senior - BHPian Join Date: Jan 2009 Location: Delhi - Kochi Posts: 1,612 Thanked: 2,122 Times	re: Times of India? Nope, VW of India. EDIT: Vibrating ad on 11 sept (2011,2012) Today Volkswagen has did it again with TOI. A silver look-alike Newspaper (Front and Back page) which actually a New Jetta Ad/Brochure. Cheers! Vinu
	() Thanks

30th August 2011, 11:30	#383
hiren959 BHPian Join Date: Nov 2009 Location: Ahmedabad Posts: 345 Thanked: 71 Times	re: Times of India? Nope, VW of India. EDIT: Vibrating ad on 11 sept (2011,2012) Today its BMW on the front pages with ad. of all new X3 in Ahmedabad.
	() Thanks

11th September 2012, 07:06	#384
Abhinav.Daos BHPian Join Date: Nov 2010 Location: New Delhi Posts: 129 Thanked: 39 Times	Re: Volkswagen Vento : Test Drive & Review Delhi Readers be sure to Check out today's HT City. Its has a light sensitive vibrator included in a VW Advertisement on the back page! Attached Images
	(2) Thanks

11th September 2012, 07:22	#385
prashanthyr BHPian Join Date: Jun 2007 Location: London Posts: 545 Thanked: 249 Times	There's a huge advert in TOI this morning from VW extolling the virtues of their cars. Also, there's a 1 inch sq electronic device stuck to the newspaper. Not sure what this is.
	() Thanks

11th September 2012, 07:43	#386
shivmarwaha BHPian Join Date: Apr 2006 Location: new delhi Posts: 168 Thanked: 66 Times	That's a vibrator!!!! Disappointed by the Bluetooth and navigation features. I was expecting these to be dash mounted and built in the music system. These seem to be like aftermarket units being given by VW.
	() Thanks

11th September 2012, 08:00	#389
StrangeWizard BHPian Join Date: Mar 2011 Location: Bombay Posts: 760 Thanked: 313 Times	Re: VW unwraps the updated Polo & Vento; launched at Rs. 6.94 lakhs & Rs. 9.89 lakhs Oh yes even I saw the vibrator ad in today's newspaper. I feel its quite an innovative advertisement by VW wherein it will get the reader's attention sure shot! It starts vibrating automatically when you open the newspaper. The Polo petrol HL looks like a good buy now with the added features and reduced price. I prefer the handling of the polo over the i20 anytime. Those black headlights look sexy! Will they come in the TL variants? I hope.
	() Thanks

11th September 2012, 08:46	#390
kiren BHPian Join Date: Nov 2007 Location: mumbai Posts: 454 Thanked: 33 Times	re: Times of India? Nope, VW of India. EDIT: Vibrating ad on 11 sept (2011,2012) VW does it again today with a 4 Page advertisement in the TOI with an audio chip. It Says "Feel the shiver of excitement' . However the audio chip is only vibrating without any message. Kiran
	() Thanks