Times of India? Nope, VW of India. EDIT: Vibrating ad on 11 Sept 2012 (Pg 26)

AvonA7 · 21st September 2010, 09:04

Quote:

Originally Posted by suman

Touch sensitive actually - one tap on & one tap off

The idea was really innovative and this will definitely make people take notice of Vento at least once.

I tapped it, pressed it, removed it from the Pune times last page, threw it - still it was going on. Hope, VW's cars goes on like this and customer issues are dealt with promptly.

poloman · 21st September 2010, 09:06

Just cover the hole with some thing. It will stop. This is what is happening with the device I got. Looks to me like a optical sensor.
Suman, Are you sure of the 'tap' thing?

raghu230506 · 21st September 2010, 09:10

Just cover the sensor it would stop, I liked the concept but they really need to come up with larger service network and quicker delivery.

rajivn · 21st September 2010, 09:19

I spread the paper and placed it on desk. Heard some voice while I did that. I was like what ? where ? Looked around. No one in my room. Then I lifted the paper from desk, heard the voice clear now, so yeah its coming from paper. I flipped the paper and there it was VW with their Vento ad. It floored me that I had to tweet about it and smsed a few friends asking them to check it out. This was in TOI and saw the same in Hindu as well.

Every major VW ad campaign gets us discussing about it here. I guess that pretty much sums up the success of the ad campaign.

nishant_242 · 21st September 2010, 09:21

A very innovative advertising indeed, it instantly creates an impression, as it is something totally new and not seen in India. A great way to launch a new product in the market. People will remember the product (recall & recognition), which is the main aim of any advertisement.
But it does shift the attention away from the car to the electronic voice device, so it may be one of the concerns. At the end of the day it should not happen that people only talk about the voice device and not the car.

invidious · 21st September 2010, 09:23

The sensor was actually very annoying. Tapping it to shut it down did not work :( - perhaps the one attached to my newspaper was flawed. Still a cool idea - definitely would get everyone's attention.

suman · 21st September 2010, 09:27

Quote:

Originally Posted by poloman

Suman, Are you sure of the 'tap' thing?

Worked on the one we got

auto-one · 21st September 2010, 09:31

Just a couple of minutes ago, as I was going through the TOI Pune, I heard a human voice . With no other human in sight, I was confused.
Perhaps a Ghost... but how could a ghost possibly turn up in the morning? ( morning tea with me?)

And then when I opened the newspaper the mystery was solved. It was the VW Vento talking advt.
I must admit, the trick has impressed me. The advt.is highly effective and I am sure, it would make a long lasting impact on the minds of the reader.
Kudos to VW and its advt.agency. They certainly are one of the best in the business.

MadRash · 21st September 2010, 09:34

Today's Chennai edition of 'The Hindu' too had this advt. It had a photoelectric cell to control the voice. Nice.

abhipuru16 · 21st September 2010, 09:35

I got it too. Very innovative.
Ford also did something like this wherein you had to click a picture with your mobile during Figo's launch and you would get to see a video about the car and yesterday I saw the same concept with the Endeavour ad.

p'arth · 21st September 2010, 09:36

The Vento ad is there in Hyd ToI today but not the talking device ... don't know if my area newspapers didn't have it or VW ran out of budget for Hyd.

IronH4WK · 21st September 2010, 09:36

i was shocked to hear a voice coming out of the newspaper! the device basically is a circuit which activates (the voice is recorded onto a solid state chip) when the LDR (Light Dependent Resistor - that snake like thingy on the device) is exposed to light.

nice trick, but it would have costed VW lot of money to put that device in every TOI!

aks_karthik · 21st September 2010, 09:47

turn the device up side down.it will stop murmuring

pankaj_sachdeva · 21st September 2010, 09:47

loved the vento ad in the newspaper today, very innovative way of making people take notice of the brand and the upcoming Vento.

On a other hand, i am wondering how much it would have costed VW to advertise in this way!!!

SPARKled · 21st September 2010, 09:55

Yes innovative sure, but there should a way to shut it in a way other than closings its face. While holding and reading the paper after some time I tore that device and placed it upside down for some peace. I really wonder how much VW must have spent on this device for all the newspapers printed.

21st September 2010, 09:06	#302
poloman Senior - BHPian Join Date: Mar 2010 Location: Bangalore Posts: 1,331 Thanked: 6,091 Times	Just cover the hole with some thing. It will stop. This is what is happening with the device I got. Looks to me like a optical sensor. Suman, Are you sure of the 'tap' thing?
	() Thanks

21st September 2010, 09:10	#303
raghu230506 BHPian Join Date: Jan 2010 Location: Bangalore Posts: 766 Thanked: 64 Times View My Garage	Just cover the sensor it would stop, I liked the concept but they really need to come up with larger service network and quicker delivery.
	() Thanks

21st September 2010, 09:19	#304
rajivn BHPian Join Date: Jun 2009 Location: Chennai Posts: 333 Thanked: 33 Times	I spread the paper and placed it on desk. Heard some voice while I did that. I was like what ? where ? Looked around. No one in my room. Then I lifted the paper from desk, heard the voice clear now, so yeah its coming from paper. I flipped the paper and there it was VW with their Vento ad. It floored me that I had to tweet about it and smsed a few friends asking them to check it out. This was in TOI and saw the same in Hindu as well. Every major VW ad campaign gets us discussing about it here. I guess that pretty much sums up the success of the ad campaign.
	() Thanks

21st September 2010, 09:21	#305
nishant_242 BHPian Join Date: Nov 2009 Location: Jamshedpur Posts: 65 Thanked: 3 Times	A very innovative advertising indeed, it instantly creates an impression, as it is something totally new and not seen in India. A great way to launch a new product in the market. People will remember the product (recall & recognition), which is the main aim of any advertisement. But it does shift the attention away from the car to the electronic voice device, so it may be one of the concerns. At the end of the day it should not happen that people only talk about the voice device and not the car.
	() Thanks

21st September 2010, 09:23	#306
invidious BHPian Join Date: Sep 2009 Location: Bombay Posts: 904 Thanked: 1,624 Times	The sensor was actually very annoying. Tapping it to shut it down did not work :( - perhaps the one attached to my newspaper was flawed. Still a cool idea - definitely would get everyone's attention.
	() Thanks

21st September 2010, 09:31	#308
auto-one BHPian Join Date: Jan 2009 Location: Pune Posts: 237 Thanked: 14 Times	Talking advt. Highly effective !! Just a couple of minutes ago, as I was going through the TOI Pune, I heard a human voice . With no other human in sight, I was confused. Perhaps a Ghost... but how could a ghost possibly turn up in the morning? ( morning tea with me?) And then when I opened the newspaper the mystery was solved. It was the VW Vento talking advt. I must admit, the trick has impressed me. The advt.is highly effective and I am sure, it would make a long lasting impact on the minds of the reader. Kudos to VW and its advt.agency. They certainly are one of the best in the business. Last edited by auto-one : 21st September 2010 at 09:39.
	() Thanks

21st September 2010, 09:34	#309
MadRash BHPian Join Date: May 2008 Location: Madras Posts: 243 Thanked: 3 Times	Today's Chennai edition of 'The Hindu' too had this advt. It had a photoelectric cell to control the voice. Nice.
	() Thanks

21st September 2010, 09:35	#310
abhipuru16 BHPian Join Date: Dec 2009 Location: Faridabad Posts: 719 Thanked: 40 Times	I got it too. Very innovative. Ford also did something like this wherein you had to click a picture with your mobile during Figo's launch and you would get to see a video about the car and yesterday I saw the same concept with the Endeavour ad.
	() Thanks

21st September 2010, 09:36	#311
p'arth BHPian Join Date: Nov 2008 Location: Hyderabad Posts: 257 Thanked: 91 Times	The Vento ad is there in Hyd ToI today but not the talking device ... don't know if my area newspapers didn't have it or VW ran out of budget for Hyd.
	() Thanks

21st September 2010, 09:36	#312
IronH4WK Senior - BHPian Join Date: Dec 2009 Location: Bangalore Posts: 3,468 Thanked: 4,152 Times	i was shocked to hear a voice coming out of the newspaper! the device basically is a circuit which activates (the voice is recorded onto a solid state chip) when the LDR (Light Dependent Resistor - that snake like thingy on the device) is exposed to light. nice trick, but it would have costed VW lot of money to put that device in every TOI!
	() Thanks

21st September 2010, 09:47	#313
aks_karthik Senior - BHPian Join Date: Sep 2005 Location: Chennai Posts: 1,949 Thanked: 342 Times View My Garage	turn the device up side down.it will stop murmuring
	() Thanks

21st September 2010, 09:47	#314
pankaj_sachdeva BHPian Join Date: Sep 2006 Location: Was PB, DL, HR , KA and Now GJ-1 Posts: 248 Thanked: 21 Times	loved the vento ad in the newspaper today, very innovative way of making people take notice of the brand and the upcoming Vento. On a other hand, i am wondering how much it would have costed VW to advertise in this way!!!
	() Thanks

21st September 2010, 09:55	#315
SPARKled Senior - BHPian Join Date: Aug 2009 Location: Navi Mumbai Posts: 1,110 Thanked: 664 Times	Yes innovative sure, but there should a way to shut it in a way other than closings its face. While holding and reading the paper after some time I tore that device and placed it upside down for some peace. I really wonder how much VW must have spent on this device for all the newspapers printed.
	() Thanks