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Originally Posted by HIGHNOON So diesel sales:
Ritz DDis: 1,865 units.
Punto MJD: 1,356 units. |
Umm, its shooting with your eyes shut to go by such unfounded statistics. Firstly, the Punto 1.3 MJD is not a cheap hatch. Second, their 3.99 offer was on the 1.2 petrol (which is an engine of choice for many a hatchback customer). Assuming that 80% of all Punto sales will be the diesel is in line with other assumptions (including Maruti's own research) that 70% of the Ritz sales will be from the diesel. Proven wrong, you bet! Remember, the most unpredictable buyer on planet earth is I - the Indian car customer. There is an equally good chance that the petrols make up 40 - 50% of the Punto's sales.
I will try to source the exact information from either manufacturer. But lets not start commenting & believing these numbers for now.
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Originally Posted by misquitas To repeat what he said: "Most of the people buying a Ritz or Swift will like the Punto but they will always buy the Maruti cars because the deciding statement will always end with "Punto is a better car but it's a Fiat."
The crucial word is not the 'car', but the 'manufacturer'. |
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Originally Posted by RX135 Not entirely sure about it. Amit has made a very valid point. |
Nope, the crucial part is also his assuming that most people will end up concluding that "Punto is a better car". And that's the part that I disagree with.
As highlit in my review, I do think that the Ritz makes better sense (car versus car) for the type that drive primarily within the city:
- Lighter controls. Easier to drive.
- More fuel efficient
- Quicker
- Easier ingress / egress
- Better quality interiors. And fit / finish.
- Smaller turning radius
- Superior gear shift quality
I reiterate that, if I were looking for a diesel car, I'd choose the Punto myself (I love the hatch). But if my father / non-petrolhead brother / girl etc. wanted a self-drive hatch, the Ritz would be better suited to them.
Hey, we have so many BHPians who bought a Ritz. And they clearly believe that the Ritz is better for them. Just go back to the last page!
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If we look at the forum poll, 80% people think that Punto is better than Ritz.
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But of course. Butttttttttttttttt we are enthusiasts whose priorities are way different than that of the typical Indian car buyer. Though there is a certain amount of representation, it is by no means decisive.
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But, when time comes to put the money on the table, most of these 80% folks will back out just because it's a FIAT.
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Each of their replies varied a bit, but all of those explanations had something to do with the image of the company.
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And why not, may I ask? Maruti has sold MILLIONS of cars in 2 decades and still emerges as one of the leaders in customer satisfaction. Brands are not built overnight, but with endless hard work. If the brand equity of Maruti works to its advantage, I'd say its well deserved. And why only Maruti? Even Hyundai, Honda, Toyota etc. etc. enjoy a massive competitive advantage on their brands. Again, if they earned the trust of the most colourful market in the world, one that includes varying levels of income, religion, language, location, education, cultures et al, they must have done many things right.
Similarly, Fiat made a lot of guffaws in the past decade and is clearly paying the price for it. The market did NOT destroy Fiats brand equity in India, Fiat did it themselves. They are working hard to make amends, no doubt, and do realise that its an uphill task. They better do whatever it takes to win back the confidence of the Indian customer (no mean feat!).
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1) Ritz is a Maruti. So it has better resale, better FE (perceived), better A/S/S. Neighbour has it and my dad, uncle, aunt, cousin, nephew, in-law has it.
2) What is Punto? Is that a car? (Most likely response when you utter word Punto).
3) Oh..a Fiat car? But Fiat are those taxies in Mumbai, and my grandpa had one.
4) Oh, I know Fiat cars. My friend had a Palio GTX. It was soo fast, but it guzzled fuel like anything and he sold that 6L car for 1.5L. I don't want to touch one with a bargepole.
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And an equal amount would reason the same way that I did earlier:
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As highlit in my review, I do think that the Ritz makes better sense (car versus car) for the type that drive primarily within the city:
- Lighter controls. Easier to drive.
- More fuel efficient
- Quicker
- Easier ingress / egress
- Better quality interiors. And fit / finish.
- Smaller turning radius
- Superior gear shift quality
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Originally Posted by VahanPujari GTO,
Still, isn't brand a very very important parameter in car buying decision-making process? |
It is, and deservedly so. Same pattern around the world and across all products / services, not just cars. As I said earlier, if Maruti is able to sell cars based on the "Maruti" name, it is very well deserved.
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Would it have made difference to the Sales Charts?
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C'mon Vahan, both of us know it would make a hell of a difference. Again, this can extend to most products & services for any formidable brand in any industry.
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Originally Posted by asr245 Buttt... have you tried the rear seat in your WagonR? I have one too and I find those really uncomfortable. It's like a bench. |
The Ritz backseat is better than that of the WagonR. Liveable. Atleast until the roads get bumpy. That's when the rear is bouncy / choppy.
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Originally Posted by RX135 They came up with 2 good cars and have increased their sales by 400% albeit on very small number to start with. |
200% agree. The Punto & Linea, both, are excellent cars in their respective segments.
Buttttttttttttttttt lets not forget that the product was never really a problem with Fiat. The Palio was awesome for its time and the Petra 1.6 100 BHP for 5.5 lakhs was highway robbery. That 1.9D was also a robust, fuel efficient and very driveable unit. It's the other stuff (image, aftersales, cost of ownership, customer satisfaction etc. etc.) that Fiat goofed up on. I'm happy that their recent activities (tieup with Tata, acknowledging mistakes + making amends etc. etc.) are a step in the right direction. But there is clearly a long way to go. I am a firm believer in the fact that a competitive market leads to better products / service for customers, and have seen the enthusiasm of the Fiat guys in person, sincerely hope that Fiat makes it through this time.