Ads from the '90s - The decade that changed the Indian automotive industry

WhiteKnight · 20th May 2009, 15:06

Another vacation to my hometown and I had the opportunity to dig out some old editions of Auto India and some other magazines. Reading those again after many years brought back memories of how much I used to dream about buying a car. The dream car kept changing from M800 to Gypsy to Esteem to OHC.

Ads from the '90s - The decade that changed the Indian automotive industry-slide3.jpg

PAL was still alive. So was the lovable Premier with not so lovable diesel engine. 0-60 under 12 sec!!

Ads from the '90s - The decade that changed the Indian automotive industry-slide4.jpg

How could I forget the Isuzu engined Ambassador? HM was trying to defend against the upcoming onslaught.

Ads from the '90s - The decade that changed the Indian automotive industry-uno.jpg

UNO heralded the re-entry of much loved FIAT. I remember it did create loads of expectation. FIAT had money to spend on ads too.

Ads from the '90s - The decade that changed the Indian automotive industry-escort.jpg

Ford enters with Escort. But could not de-throne Esteem as the quickest to 100. So, Ford settled for the "comfort" zone

Ads from the '90s - The decade that changed the Indian automotive industry-esteem.jpg

Maruti came with the face-lifted Esteem in '97. Drool material indeed!!

Ads from the '90s - The decade that changed the Indian automotive industry-sierra.jpg

TATA was avoiding a head-on battle. Did make the most beautiful ads, though.

Ads from the '90s - The decade that changed the Indian automotive industry-ohc.jpg

First ad announcing arrival of OHC

Feel free to contribute more ads, please?

kavesh55 · 20th May 2009, 15:19

Awesome work Whiteknight. Let me see and upload some ads. Do you have the ad for Premier Padmini S1 ?

sumanth_mk · 20th May 2009, 15:22

Great find brother

will try to find few more

swale84 · 20th May 2009, 15:22

This is a fabulous thread WhiteKnight!
I ope someone posts one of the old Sierra ads that had the tagline "It's not owned, it's possessed" One of my favourites.

himanshugoswami · 20th May 2009, 15:27

fantastic stuff! this really brings back memories.

loving_alaap · 20th May 2009, 16:25

Excellent info.

These cars really had changed the Auto scenario in India.

pulsar56 · 20th May 2009, 16:46

I used to love the esteem so much when I was a kid! It is(was?) a great car indeed!
Amazing find. Hope to see more such ads.

sidindica · 20th May 2009, 17:04

the end of the small car.

amulu10 · 20th May 2009, 17:05

i was like

when i read that the padmini did 0-60 in 12sec. only latter when i read that the amby did in 7 seconds did it strike that it was km/h not mph

.But man the cars look awesome in the ads.Pls upload some videos of ads if possible i was too young to remember any.

Nitronium · 20th May 2009, 17:18

Wow! Amazing stuff there

Ads today don't get you as excited, in print aleast. The exception being the Bimmer fold outs in car mags

But then again that's not the same is it?

tushky · 20th May 2009, 17:18

Quote:

Originally Posted by amulu10

i was like

when i read that the padmini did 0-60 in 12sec. only latter when i read that the amby did in 7 seconds did it strike that it was km/h not mph

.But man the cars look awesome in the ads.Pls upload some videos of ads if possible i was too young to remember any.

1st Tata Indica Commercial

YouTube - Indica

Tata Sierra Commercial

YouTube - Tata Sierra Advertisement

tata safari old commercial

YouTube - TATA SAFARI

Chevrolet India Brand Entry Commercial

YouTube - Chevrolet

YouTube - Chevrolet Ad - Brand Entry to India in 2003

gowda79 · 20th May 2009, 17:24

Good one guys and would love to see more Videos and paper ads.

Would love to see the Safari Ads if any.

hillram · 20th May 2009, 17:33

Really Fancy ad...i never even wondered how a Tata Sierra ad looked like until i saw this one.feel awesome to possess one.

suren181 · 20th May 2009, 17:36

Good initiative gentlemen, please keep em coming.

salilpawar1 · 20th May 2009, 17:58

Hyundai Brand Intro with Shahrukh Khan

YouTube - Santro introduction ad

Hero Honda Splendor. The bike that changed it all.

YouTube - Hero Honda Splendor - Promo (Low Quality)

20th May 2009, 15:06	#1
WhiteKnight Senior - BHPian Join Date: Mar 2006 Location: Bangalore Posts: 1,006 Thanked: 702 Times View My Garage	Ads from the '90s - The decade that changed the Indian automotive industry Another vacation to my hometown and I had the opportunity to dig out some old editions of Auto India and some other magazines. Reading those again after many years brought back memories of how much I used to dream about buying a car. The dream car kept changing from M800 to Gypsy to Esteem to OHC. PAL was still alive. So was the lovable Premier with not so lovable diesel engine. 0-60 under 12 sec!! How could I forget the Isuzu engined Ambassador? HM was trying to defend against the upcoming onslaught. UNO heralded the re-entry of much loved FIAT. I remember it did create loads of expectation. FIAT had money to spend on ads too. Ford enters with Escort. But could not de-throne Esteem as the quickest to 100. So, Ford settled for the "comfort" zone Maruti came with the face-lifted Esteem in '97. Drool material indeed!! TATA was avoiding a head-on battle. Did make the most beautiful ads, though. First ad announcing arrival of OHC Feel free to contribute more ads, please?
	(46) Thanks

20th May 2009, 15:19	#2
kavesh55 BHPian Join Date: Nov 2007 Location: Mumbai Posts: 749 Thanked: 49 Times	Awesome work Whiteknight. Let me see and upload some ads. Do you have the ad for Premier Padmini S1 ?
	() Thanks

20th May 2009, 15:22	#3
sumanth_mk BHPian Join Date: Aug 2008 Location: ಕರ& Posts: 45 Thanked: 3 Times	Great find brother will try to find few more
	() Thanks

20th May 2009, 15:22	#4
swale84 BHPian Join Date: Aug 2005 Location: Pune Posts: 457 Thanked: 9 Times	This is a fabulous thread WhiteKnight! I ope someone posts one of the old Sierra ads that had the tagline "It's not owned, it's possessed" One of my favourites.
	() Thanks

20th May 2009, 15:27	#5
himanshugoswami Senior - BHPian Join Date: Oct 2004 Location: !!!! Posts: 2,325 Thanked: 2,693 Times	fantastic stuff! this really brings back memories.
	() Thanks

20th May 2009, 16:25	#6
loving_alaap BHPian Join Date: Sep 2007 Location: Ahmedabad Posts: 808 Thanked: 9 Times	Excellent info. These cars really had changed the Auto scenario in India.
	() Thanks

20th May 2009, 16:46	#7
pulsar56 Senior - BHPian Join Date: Oct 2008 Location: Sydney Posts: 1,174 Thanked: 343 Times View My Garage	I used to love the esteem so much when I was a kid! It is(was?) a great car indeed! Amazing find. Hope to see more such ads.
	() Thanks

20th May 2009, 17:04	#8
sidindica Senior - BHPian Join Date: Jun 2007 Location: Delhi Posts: 4,902 Thanked: 8,348 Times	the end of the small car. Attached Thumbnails
	(13) Thanks

20th May 2009, 17:05	#9
amulu10 BHPian Join Date: Aug 2008 Location: detroit Posts: 243 Thanked: 20 Times	i was like when i read that the padmini did 0-60 in 12sec. only latter when i read that the amby did in 7 seconds did it strike that it was km/h not mph .But man the cars look awesome in the ads.Pls upload some videos of ads if possible i was too young to remember any.
	(1) Thanks

20th May 2009, 17:18	#10
Nitronium BHPian Join Date: Aug 2008 Location: Bangalore Posts: 407 Thanked: 94 Times	Wow! Amazing stuff there Ads today don't get you as excited, in print aleast. The exception being the Bimmer fold outs in car mags But then again that's not the same is it?
	(1) Thanks

20th May 2009, 17:24	#12
gowda79 Senior - BHPian Join Date: May 2007 Location: Bengaluru Posts: 1,475 Thanked: 195 Times View My Garage	Good one guys and would love to see more Videos and paper ads. Would love to see the Safari Ads if any.
	() Thanks

20th May 2009, 17:33	#13
hillram Senior - BHPian Join Date: Apr 2007 Location: Hyderabad Posts: 2,941 Thanked: 1,329 Times View My Garage	Really Fancy ad...i never even wondered how a Tata Sierra ad looked like until i saw this one.feel awesome to possess one.
	() Thanks

20th May 2009, 17:36	#14
suren181 BHPian Join Date: Aug 2006 Location: Hyderabad Posts: 848 Thanked: 11 Times View My Garage	Good initiative gentlemen, please keep em coming.
	() Thanks