This post is not related to the earlier, but a generic one.
Fiat has very little to display, just two products. i.e the Linea and Punto. But this is not a problem if they have just one reliable car which will please and win the hearts of the Indian customers.
When saying Indian customers, when we want to buy cheap we go mostly for the maruti suzuki or Hyundai. Maruti suzuki has a lot to display in <5 lakh range. And the indian buyers dont have to look anywhere else.
So how to get the people to look for fiat.
I feel fiat should compete in a way to create its brand awareness. If it wants to attract people by selling cheap, then its gonna be tough because there are cheaper cars from suzuki and hyundai. And the marketing they do and *** is tough to beat.
Now look at chevorlet spark. The company offer 3 year unlimited miles warranty. Now this is a head turner.
What does Fiat has to offer to highlight its build quality?
It is a risk to promise any good ***, considering Tata's mulipurpose after sales service. Tata has to deal with lot of business, this is a very small area for them to turn heads and we cant expect anything to improve.
Now, saying all this, I still want the Fiat to sell in big quantities. Not just their multijet engines

But also their cars.
Fiat panda, FWD in compact car segment..... This is way too much technology for India to comprehend?....
Hey, Bring it on!.... FIAT panda, FWD in small car segment! , show me what this car can do in your ads. Give me 5 year unlimited warranty, And for the ***, I would like to see what the service guys do in their garage using a video camera, catch them red handed and win penalty points