[JDMBOI]

SUV Sales Analysis (2011 - 2024) : Invaded by beefed-up Hatchbacks

Hatchback vs SUV

Growth

Market Share

Transferred C1 SUV figures to hatchback segment.

SUV market share as of December 2024 stands at a staggering 52% of which 52.7% & 32.62% belongs to C1 & C2 SUV's respectively. If we transfer the C1 SUV figures to the hatchback then hatchback & SUV share would become 47.85% & 24.68% respectively which is similar to 2019 year share (for both).

Market Share after the transfer (changes made to December 2024)

SUV share is increasing at slow rate but it is the shift of consumers from hatchbacks to C1 SUV's aka beefed-up hatchbacks for a bigger, safer and more feature rich car is making the SUV share go through the roof, otherwise SUV share is still at 25%.

It all comes down to the point on how they market & what kind of product they will introduce in the future. If manufacturers are going to keep scratching this CSUV profit barrel and won't give up the "you get a CSUV", "you get a CSUV", Everybody gets a CSUV attitude then the SUV share will keep rising till they hit the break even point or customer gets fed up with these cars.

What I noticed while doing the analysis was the variety back in the day, so many sedans, hatchbacks and premium cars to choose from and there were only handful of SUV's. I think it is time and manufactures should bring some diversity in their lineup by introducing some new models in other neglected segments.

Note :

• Data Source : www.Team-BHP.com
  
• Vehicle not included - Toyota Hilux.
  
• Data include only figures of last month i.e December (for simplicity) of every year from 2011 to 2024.
  

[Aditya]

Thread moved out from the Assembly Line. Thanks for sharing!

[turbospooler]

Great analysis!
I don't think the SUV demand is just because manufacturers are pushing them due to higher profits.
The reason is, in India, SUV means higher ground clearance and bold looks.
When we have really bad roads (in Maharashtra, especially), the only logical option is to get a vehicle that doesn't get dented just for taking it out for a grocery run.
I too decided I want a SUV/MUV after looking at the existing crumbling infrastructure.

[dog guy]

Amazing analysis!

If I remember correctly, the 90% growth in 2012 was almost entirely due to Duster. It is sad to see the car which had started the SUV trend in India is non-existent right now.