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Old 16th October 2024, 10:42   #1
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Tata Motors slashes iRA-connected tech subscription prices

I own a 2023 (Pre facelift) Tata Safari. My iRA subscription expired in July 2024 and I have not renewed it yet. However, I still had the app installed on my phone, and happened to open it today. The renewal price earlier was about Rs. 3,500 (including tax), but now it is showing as Rs. 1,999 + 18% GST for 1 year.

Did the price for the subscription reduce, or this is just a wooing attempt to get the subscription renewed offered only to me?

-Abhishek
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Old 23rd November 2024, 21:21   #2
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Re: How much do you pay for your "Connected Car" subscription?

Quote:
Originally Posted by abhishek.vnit View Post
Did the price for the subscription reduce, or this is just a wooing attempt to get the subscription renewed offered only to me?

-Abhishek
I think the subscription price has indeed reduced to 1999 + GST. They are now calling it iRA 2.0. However, older customers would still continue to use the same app.

This would mean that the prices are now slashed by ~33%

Last edited by r24x7 : 23rd November 2024 at 21:23.
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Old 26th November 2024, 11:02   #3
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Re: How much do you pay for your "Connected Car" subscription?

Even if they gave it for free I think no one would use it to full potential.
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Old 26th November 2024, 12:44   #4
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Re: Tata Motors slashes iRA-connected tech subscription prices

Tata Motors slashes iRA-connected tech subscription prices - discussion moved to new thread.
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Old 26th November 2024, 14:36   #5
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Re: Tata Motors slashes iRA-connected tech subscription prices

Wow! Feeling a bit shortchanged as I renewed my subscription in the 2nd year in August'24 by paying 3.5 k. I do not see much value in this and was intending to drop it by 3rd year. With reduced price, I may think of sticking on.

Looks like lot of people were not renewing subscription and hence the move.
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Old 26th November 2024, 15:45   #6
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Re: Tata Motors slashes iRA-connected tech subscription prices

I had it in my Tata Punch for the first year but didn't find the features useful.
With so much digital technology around, I expected Tata to upgrade and give more features via the iRA in future but they disappointed. Common Tata, it's simple logic , give more interesting features and we will buy it and advise new buyers also to opt for IRA versions.
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Old 26th November 2024, 15:57   #7
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Re: Tata Motors slashes iRA-connected tech subscription prices

I saw this couple of months ago. Did not renew my subscription after it expired in June. Found what is offers pretty useless. The only feature I used was the lock and unlock option and that too, only to try it out. Rest of the limited options, found no use of them. My personal opinion is that even with the reduced pricing, it is still way over priced for what it offers.
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Old 26th November 2024, 16:24   #8
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Re: Tata Motors slashes iRA-connected tech subscription prices

In my experience with iRA, it does not even show something as basic as odometer reading.

Will be happy to be corrected if I have missed it and others have found it somewhere hidden.

It comes with 1 GB (or 2GB?) data for the year - so if the data gets exhausted before the year is over, the app stops. Where can one see the data consumption, just to keep a tab?
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Old 27th November 2024, 10:22   #9
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Re: Tata Motors slashes iRA-connected tech subscription prices

Quote:
Originally Posted by Rodie09 View Post
In my experience with iRA, it does not even show something as basic as odometer reading.
Atleast in the original iRA, there was no ODO. The iRA2 app does have an ODO section on the first page as shown in the image below (I cannot verify if it works, since I don't yet have an active subscription).

Quote:
Originally Posted by Rodie09 View Post
It comes with 1 GB (or 2GB?) data for the year - so if the data gets exhausted before the year is over, the app stops. Where can one see the data consumption, just to keep a tab?
The earlier plan said 6 GB data, but the revised plan does not show any data limits. Does anyone know what is the new data limit after price revision?

I am also curious on how to check the data usage. Has anyone ran out of data before the end of a year?
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Old 27th November 2024, 11:40   #10
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Re: Tata Motors slashes iRA-connected tech subscription prices

Quote:
Originally Posted by abhishek.vnit View Post
Atleast in the original iRA, there was no ODO. The iRA2 app does have an ODO section on the first page as shown in the image below (I cannot verify if it works, since I don't yet have an active subscription).
Thanks mate! I had never bothered to check iRA 2.0. I just installed and used it - yes, it does have the ODO now and even fuel status in percentage.

But again, iRA still does not really have a lot of usefulness in general.

Couple of questions:

1. There is an option called "Position" in remote commands. What is it?

2. Someone in thread or elsewhere mentioned starting their AC remotely via iRA. I have never seen that option. Is that available? Basically it'd need to remotely start the car.

TIA

Last edited by KarthikK : 28th November 2024 at 12:12. Reason: Fixed the broken quote tags
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Old 28th November 2024, 11:50   #11
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Re: Tata Motors slashes iRA-connected tech subscription prices

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Originally Posted by Rodie09 View Post
2. Someone in thread or elsewhere mentioned starting their AC remotely via iRA. I have never seen that option. Is that available? Basically it'd need to remotely start the car.
I would tend to believe this applies only to electric vehicles, since the AC can run over batteries. Ours being an ICE, it can be dangerous to remotely start the engine to turn on the AC. What if the car is parked in a closed space (and causes CO poisoning to anyone who approaches the closed space)? Can someone break the door glass and drive away with the car ?

Last edited by KarthikK : 28th November 2024 at 12:10.
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Old 28th November 2024, 12:51   #12
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Re: How much do you pay for your "Connected Car" subscription?

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Originally Posted by saikishor View Post
Even if they gave it for free I think no one would use it to full potential.
I find it super useful, how do you check charge status on your car? sorry EV user here so yes I am dependent on it.

Last edited by mh09ad5578 : 28th November 2024 at 12:53. Reason: clarified
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Old 28th November 2024, 13:00   #13
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Re: Tata Motors slashes iRA-connected tech subscription prices

I've got a 2023 pre facelift Safari XZA+ and I find the Ira app to be preety useless. Apart from car location feature which I've used once , there is nothing useful. There is an option to set uo Valet mode and mark an area up to which the car can teavel. But if the car goes out the marked area, you just get a notification if you are logged in the app. No option to remotely disable the car. I don't think I'll renew the app.
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Old 28th November 2024, 13:58   #14
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Re: Tata Motors slashes iRA-connected tech subscription prices

Quote:
Originally Posted by abhishek.vnit View Post
I would tend to believe this applies only to electric vehicles, since the AC can run over batteries. Ours being an ICE, it can be dangerous to remotely start the engine to turn on the AC. What if the car is parked in a closed space (and causes CO poisoning to anyone who approaches the closed space)? Can someone break the door glass and drive away with the car ?
Well, remote engine starts are pretty common. I have seen this in US more than a decade back where one would want their cars to be heated up in winters before you actually go in. EVs were not to be seen then. I am sure many cars in India offer this for ICE cars.

I saw a video on YouTube showing the engine start feature on Safari - albeit on the facelift model. So, this is perhaps not available on the pre facelift one. Anyone here who owns the facelift model with iRA subscription can confirm.

Last edited by Rodie09 : 28th November 2024 at 14:00.
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Old 28th November 2024, 19:54   #15
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Re: Tata Motors slashes iRA-connected tech subscription prices

Features that I find useful in iRA are
1. Trips: All trips are geo-logged from Point A to Point B and shows the route on map. This has helped me get a false fine from Police rescinded as my car was not on that Route at the time mentioned.
2. Break-in alerts: Couple of times, I have had the alerts triggered when the car was locked. Although not break-ins, both alerts were valid. You get a SMS/Text as well as a Push notification. Pretty useful if you ask me.
3. Driving stats: Gives a nice feel good factor when you see a good score after a long drive. It can be enhanced though, with more stats like FE, etc.

But I echo was has been said before, 3.5K was way overpriced for the features on offer. 2K sounds pretty okay.
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