[pqr]

Originally Posted by CentreOfGravity

Do chime in with your thoughts on this matter.

Originally Posted by GTO

European-car like suspension, European-car like stability, European-car like solid build

Wait for the Mahindra BE 6e; this, along with the Mahindra Thar Roxx, will disrupt the mid-size SUV/crossover segment by creating new demand and making competition irrelevant. With a similar footprint as other mid-size crossovers, the BE 6e will be an enticing package of stealth fighter jet-inspired design, futuristic technology, and quite a bit of exhilarating European driving performance.

A true manifestation of blue ocean strategy.

[sapien]

I think Tata knows that Currv is not competing with Creta segment and has been priced accordingly.

If someone’s is bored of existing crop of vehicles like Seltos, Grand Vitara etc but wants to buy something better than Nexon, Sonet etc then Currv is a very suitable choice. Windsor, Upcoming Syros, Basalt are all vehicles which are apt for people who want something different and look beyond segments.

Maruti has been championing the concept of part sharing and platform sharing since years, they use same switches right from the Alto to Grand Vitara, and Swift, Baleno, Fronx, Taisor, Dzire all share platforms, so Tata doing it is the right thing. But they definitely need to work on sorting all niggles out before launching the product and sufficiently distinguish at least the exterior design.

[ItsMeTheCarBoi]

Awesome thread.

The Curvv, being 2 lakhs costlier than the Nexon (ex-sh), provides the same experience as the Nexon, in terms of interior and exterior, driving experience. Then, how many people would buy the TATA with its niggles, when you've got accomplished cars in the same segment, which are sorted out, have plusher interiors and exteriors, features and better driving experience? The only advantage the Curvv has compared to its rivals is the boot space, that too not by a big margin.

I'm personally not a fan of sub-4.4m coupe designs myself. A slightly extended design would have been better. Anyhow, best of luck to the Curvv.

Rather this car, will redirect its potential customers to its rivals or perhaps, to its sibling, Nexon.

[Pam81]

If I remember correctly, TATA has emerged better once they shelved the "Indica" shell and came out with new designs. Tiago did some good numbers earlier and for it's size, it did attract many buyers. Then came the Nexon and took the market in its sway and then the Punch really got lots of buyers for the compactness yet tall drive position. Unfortunately, that level of differentiation among these 3 cars are now absent in all their upmarket launches:

1. Safari,
2. Harrier,
3. Curvv,

All looks to have the same Front Fascia. I kind of feel that, the old culture of management authoritarianism again dominating the design decisions inside TATA. Family design concept of Indica was their sad story and it seems they started to head that way to cool someone in decisive chair. Family looks seem to get approval too fast that they do not have time to think about positioning, differentiation among themselves & competition. It will be interesting once Mahindra launches the BE & XE electric version. The curviness in Mahindra is much stronger and in sheer attractive proportions with unmistakable road presence.

[abhi_krao]

I think CURVV is to Tata what CL was to Mercedes. Car based on some current lower class platform and very stylish. For sure Tata motors is making more margins on this car but not sure if it's that much polished and refined to match it's looks.

[searacer932]

Nexon seems to be consistently doing around 12K/month with respect to monthly dispatches to the dealers.

Curvv seems to be doing around 3.5K/month. We will have to wait and watch as to how the numbers stabilise over the next 6 months.

Overall 15K/month on a common platform, and I don't if that's X1 or Alfa-arc and it does not matter, is not a bad number at all in my humble opinion .

This thread proves that Curvv is attracting attraction

[Sensible_Speed]

Slowly, but surely, we're seeing Tata's fortunes reverse. The competition is catching up and while they may look to be lower on tech, they aren't bogged down by the classical Tata car issues. Tata is the leader in certain segments, but competitors and customers realize it's not gonna hold on much longer. They seemed to have gotten it horribly wrong with the facelifts. All the fancy electronics and "features" have bogged the Tata from being an enjoyable car. They don't seem to have done enough validation before getting their models on sale. Tata needs to pull their socks up and get to work on fixing quality.

[RevvedUpInsider]

I 100% agree. Tata seems to be overusing its designs,though good,it can get very repetitive. Punch, Nexon, Curvv, Harier and the Safari, all of them share a lot of similarity.Even the interiors part of the door looks very similar in the Curvv and Nexon.


The one above is from Tata Curvv.


This strikingly similar interior door design has been with Nexon ever since its initial launch.

While I get that it's for cost reasons,it's just a bit too much sometimes. On a side note, I really feel like, Tata's sales might dip in a few years as Safety was the USP that restored their brand and even Maruti seems to be catching up. I don't see many repeat customers for Tata given their horrible service and mediocre reliability. So these customers might go to Maruti or any other brand instead once their safety USP isn't a thing anymore. Really hope Tata prevents this by amping up its service quality.

[rnaduthota]

I believe most Curvv buyers are young nuclear families with two adults and one child, for whom this cars fits perfectly.

Style: Yes
Smooth Automatic: Yes
Safely: Yes
Comfortable: Yes
Good Interior : Yes
Feature packed: Yes

Surely it will do 3 to 4k per month comfortably.

[MinivanDriver]

I don't know how many folks think like me. I love the Nexon; not the EV but the Diesel. There is a 2020 version with in my family. I am an engineer by profession and what appeals to me from that perspective is the optimization of the overall package. Good safety rating. Excellent ride quality. Extremely efficient and punchy engine. Last but not the least, it is the best amount of interior space that one can get in a sub 4m vehicle with a proper SUV stance. Rear seat comfort and room is really great. The seat width may be a tad narrow to accomodate three large adults but otherwise really comfortable for long drives.

In the Nexon Ev and Ev max and the 2nd gen of them started compromising on the space with the raised floor. Their next EV should have been designed to remove this space issue. Unfortunately they lost the plot with the Currv EV. It has the same flaws as the Nexon EV at a higher price.

With the low GST on EVs, what TATA had is an opportunity to give a bigger and better Nexon with the same or better rear seat comfort as the Nexon ICE (while at it, make it wider to accommodate three large adults in 2nd row as well). Coupled with a bigger boot and better real world range (>400 km), this would have been the Creta rival if priced competitively against the ICE creta. IMHO, TATA lost an opportunity to take on the Creta as well as bring perhaps an exponential growth in EV adoption. I hope they still do that with another vehicle albeit going off on the Currv tangent.

[invidious]

I do get the point being made but wait, aren’t other manufacturers in the same boat. Everything from the keyfob to the AC unit to the switches are the same across a whole bunch of Suzukis - from Swift to Grand Vitara. Does that mean they are competing in the same segment? I had just bought the Elite i20 in 2016 and was looking at the Creta in 2017 and once inside - I did feel a sense of familiarity.

Is this bad? No. That’s how economies of scale work. Suzuki and Hyundai are able to keep costs of parts and servicing quite low. Every one in the supply chain is happy as everyone is making money and costs aren’t bloated. How different is the Dzire from the Swift? Or Aura / Xcent from the Grand i10?

[Asoon]

Originally Posted by motorworks

To be honest, i think we tend to criticise Tata way too much when compared to the other manufacturers in india.

We can discuss all day on the merits of product, what actually matters to customer & what not, but the bottomline is - in the most competitive segment where other players are armed till the teeth, TATA's response was average. Everybody knows the issues (ASS, experience) with TATA and we do not intend to replay the same record, the point of discussion is the approach they took.

Ideally, the right approach in this segment would be what Creta was to duster, what XUV700 was to XUV500 / Harrier, What Swift (2005) was to Getz, what Fortuner (2010) was to Pajero / CRV, what i10 (2007) was to Wagon R, what Safari Storme was to Safari Dicor, What Hexa was [even though both (Storme & Hexa) were commercial failure but I liked the aggressive approach, Varicor Engine (400 NM) in 2015/16]

[Sensible_Speed]

Originally Posted by CentreOfGravity

Talking about the diesel Curvv, there is no need of DPF in Tata’s 1.5L diesel engine and this is a game-changer IMO.

Hi, kudos on the comprehensive write-up without having driven the car. It is very well written. Just a little mis-step here. BS-VI cars are not allowed to be sold without a DPF (Diesel Particulate Filter). You must have mistaken it for the SCR (Selective Catalytic Reduction) system that uses AdBlue/DEF to neutralize NOx emissions. Tata uses something called Passive Catalytic Reduction, where the NOx gases are trapped by an element in the exhaust system, which is regenerated by running on a rich fuel mixture from time to time. This eliminates the need for an expensive SCR system that sprays AdBlue into the hot exhaust gases to reduce NOx.

A DPF is used to filter out the soot and particulate matter from the exhaust. This has become mandatory across the board on diesel vehicles today.

[07CR]

Originally Posted by Asoon

Ideally, the right approach in this segment would be what Creta was to duster, what XUV700 was to XUV500 / Harrier, What Swift (2005) was to Getz, what Fortuner (2010) was to Pajero / CRV, what i10 (2007) was to Wagon R, what Safari Storme was to Safari Dicor, What Hexa was [even though both (Storme & Hexa) were commercial failure but I liked the aggressive approach, Varicor Engine (400 NM) in 2015/16]

I think by approach you mean a fantastic engine. I feel Tata simply lacks the R&D ability to put a segment best engine out there. There's a reason they pay huge royalty to fiat for that 2.0 diesel and not develop their own engine. All their other engines be it the one in Altroz/punch which is very anemic or the flat spots littered 1.2 turbo in Nexon, have been mediocre at best. Varicor 400 was an exception for that time.

I don't understand why tata simply couldn't plonk the same in Harrier/Safari ? Are there any technical limitations for the same ?

[DicKy]

Originally Posted by motorworks

To be honest, I think we tend to criticise Tata way too much when compared to the other manufacturers in India.

Nope. Contrary to what we may feel, the fact is Indian media has always been lenient to domestic manufacturers. We want them to keep on improving. Mahindra would have the same, but their product's desirability and engine tuning makes us go soft on them.

Originally Posted by motorworks

First up, as long as the car handles and drives well and offers safety, variety of engines, how does it matter what platform its based on? This whole “all new platform” call-outs is marketing material, a way to tell customers that they are buying an updated car!.....

No one would complain about platform sharing if the customer doesn't feel so. The key is to not let the customer know. Customers won't do a stripdown or even take the vehicle on a lift to peek underneath. What they touch and feel matters. But heck, we are talking about a TATA who gave the Safari a whole new platform while plonking in the same decades old bodyshell.

Originally Posted by motorworks

Secondly, whats wrong in the Nexon and the Curvv having similar interiors? Isn’t that cost optimisation? Don’t all manufacturers do it, especially when the cars are in adjacent segments? Its not like the nexon and the Curvv are 20 lakhs apart.

Wouldn't have been a problem if the Nexon interior was also designed in 2024, instead of 2017. Even though TATA has done two facelifts the useless Grand Floor centre console remains the same.