Loyalty programs of Fuel companies (Petrocard, Club HP etc) Hi,
I am not sure if this thread need to come under this section or not? Mods please move it accordingly and remove this paragraph.
Lets talk about the loyalty programs that Fuel companies run for their regular customers. I was a regular user of Petrocard (from BPCL) for 2 years and now uses an Indianoil-citibank credit card and would like to put in my experiences with it. Petrocard:
I came to know about the Petrocard from one of my friend and later detailed info, obviously, through the net. The registration process was very smooth, just walk into a nearby BP station and fill up the form available there. The initial amount to be paid was Rs.250. And as an offer at that time they were giving out a gift (an umbrella costing around 200 Rs) for all new registrations. I got the card in 3 weeks.
The card is basically a prepaid one. We need to recharge it as and when required and the minimum amount for recharging is Rs.500. Points will be added to all purchases made using this card. It can be either fuel, lubricants or other items from the in&out stores at selected fuel stations. Points are not same for all kind of purchases. You get more points on purchase of lubricants. These points can be redeemed for rewards from the rewards catalog which the company publishes and renews occasionally.
Now, after using this for almost 2 years (stopped using it 1 year before) I have accumulated 22000+ points. But looking at the catalog you always feel very sad as there is nothing good you can buy with that much points.
So here are the pros and cons on this card based on my opinion
Positives:
1. No need to carry cash. (this is not applicable for credit card payers, but there is 2.5% sur-charge for cc payment)
2. Full tank can be made accurate irrespective of the amount (If paying by cash the attenders tend to round of the figure to avoid small change transactions)
3. Reward points can be accumulated by other means also (like taking part in the games, quiz etc. from the petrocard site, filling and returning feed back forms which the company sends once in a while etc. )
4. There are lubricants available in the rewards catalog
5. They announce double points on certain festival seasons and your birthday week.
6. They claim to provide other offers like movie tickets (which I never got)
Negatives:
1. Not all fuel stations has the petrocard accepting machines (mostly when you go to long drives, only major cities have them now)
2. The fuel station staff are mostly not trained to use the card properly, by which you end up getting less points (if they enters ordinary diesel instead of hi speed diesel, you lose 10 points for every 100 Rs)
3. Some fuel stations don't accept to only recharge the card, if you are recharging by a credit card. ( I don't know why)
4. If you try to complain any of the issues to their customer care or send mails, you get nice replies, but nothing happens.
5. The reward coupons you get after winning competitions or sending feedbacks, some times are invalid. Calling customer care for that reason is of no use. ( I lost 2000 points like that, followed up for almost 4 months, and later left it)
6. The rewards catalog is mostly filled up with very low quality and useless items.
7. Pre-paid Indianoil-citibank credit card:
Now a days I am using this for fuel purchases. (This cannot be called a pure loyalty card though)
This is basically a credit card. But once it is used in an indianoil outlet with citibank swiping machine, it saves you 5%.
2.5% sur charges are waived and 2.5% of the amount is added as points. These points once reached 500, can be redeemed for IOC coupons, which can again be used at IOC outlets to purchase fuel or lubes. Have found this very convenient and saving.
Positives:
1. No fuel sur charge at Indianoil outlets.
2. 4 points for ever 150 Rs purchase
3. Card is a credit card also (free for life)
4. Redeeming very easy, just call and ask, they will send you the coupons
5. Other rewards catalog also available like usual credit cards (in case you don't want free fuel)
Negatives:
1. Hassles of getting a credit card to be met.(which is now a days not a big issue)
2. If it is not swiped in a citibank swiping machine, you will have to pay the sur-charge. Some attendants forget that and swipe in any machine.
3. Not all fuel stations of IOC has citibank swiping machines, so we need to ask before hand.
4. Minimum fuel purchase is Rs 400.
Thats all coming to mind now.
Please put in your inputs and also experience on club HP.
Thanks |