[TusharK]

Rebadged Maruti Suzuki models now make up a majority of Toyota sales in India. Toyota sold an estimated 51,314 units of badge-engineered models between April and July 2024. That’s a massive 52% of the brand’s total vehicle wholesales of 97,867 units.



The contribution of rebadged Maruti cars increased by 12% compared to the same period last year. Data shows that the Urban Cruiser Hyryder was the best-selling rebadged model in Toyota’s lineup. 18,852 units were sold, up 58% YoY.

The Glanza was the second most popular car with 17,851 units. Its cumulative sales since June 2019 stood at 1,78,886 units. In third place was the Urban Cruiser Taisor with 8,005 units, followed by the Rumion with 6,606 units.

In FY2024, Toyota registered sales of 2,45,676 units, with rebadged models making up 43% of the total sales. With more than half of the sales coming from badge-engineered models, Toyota looks set to post record sales in FY2025.

Source: Autocar India

Link to Team-BHP News

[Eddy]

Looks massive wrt volume sales.

However, It'll be more interesting to see the % in terms of INR value.

[DCEite]

It was all but expected. The rebadged Maruti cars are good sellers in their segment (Baleno/FronX/GV), so the success was bound to be replicated somewhat in Toyota as well for these cars.

Funnily enough, most of the common buyers think that Toyota badged Maruti cars have better perceived quality and workmanship , compared the the same car from Maruti.

It had a hard time convincing my colleague who was considering a Toyota Hyryder over the GV thinking that Toyota has better quality, that both the GV and Hyryder is indeed made in Toyota factory itself, by the same set of machinery, automation and tools. There is nothing that differentiates these cars apart from the badge.

By the way, the Hyryder and Grand Vitara are not actually "rebadged" cars in real sense, it is more of a joint venture with part sharing from both manufacturers (Hybrid engine from Toyota and Mild Hybrid from Suzuki).

[DicKy]

Originally Posted by DCEite

It had a hard time convincing my colleague who was considering a Toyota Hyryder over the GV thinking that Toyota has better quality, that both the GV and Hyryder is indeed made in Toyota factory itself, by the same set of machinery, automation and tools. There is nothing that differentiates these cars apart from the badge.

During the initial days, it was, "Sir, Toyota gets the export quality models and is therefore superior, the reason why Toyota is confident of giving longer warranty than Maruti itself."

To

"Sir, it is the same vehicle and materials are same, but Toyota badged ones go through five stages of inspection instead of the three stages as done for Maruti"

Originally Posted by DCEite

By the way, the Hyryder and Grand Vitara are not actually "rebadged" cars in real sense, it is more of a joint venture with part sharing from both manufacturers (Hybrid engine from Toyota and Mild Hybrid from Suzuki).

True. That is how the partnership should have gone forward, instead of the pathetic badge jobs. I am more annoyed of the fact that we may not ever see any proper Toyotas cheaper than the Innova ever, than seeing rebadged Marutis swarm the showroom space.

[ferrarirules]

Originally Posted by TusharK

The contribution of rebadged Maruti cars increased by 12% compared to the same period last year. Data shows that the Urban Cruiser Hyryder was the best-selling rebadged model in Toyota’s lineup. 18,852 units were sold, up 58% YoY.

World's largest manufacturers of cars in the world sells 50% rebadged Marutis in India. Just because their brand name is associated with reliability, innocent Indian customers are buying Toyota cars made in Maruti's plant at a premium to the same car made by Maruti.

Had it not been for niche products like Innova and Fortuner, this percentage would have been much higher.

Ideally people should be buying Grand Vitara Hybrid and Invicto as Toyota manufactures the same for Maruti.

[AceCombatFanIN]

Honestly, I'm not a fan of this rebaged trend and yes I understand a company has to make profits at the end of the day but Toyota is losing it's identity in India. The only thing one can probably even associate it with is the age old Innova and Fortuner alongside probably the Camry and Hilux. Toyota has so many amazing products in it's global lineup, I fail to understand why they couldn't try to bring some here.

[tirumalavoleti]

Though not a supporter of the rebadging, this is an interesting case for volumes

If every manufacturer in India has a tie up with Maruti-Suzuki, they could sell double their existing volumes

[funnysaltbrick]

I don't understand why Toyota thinks it's ok to treat India this harshly but hey, atleast the bankers and accountants are happy. Maybe it's because the Etios twins failed badly, that's why they're "punishing" us with this new wave of Suzuki-Toyotas.

I'm not brandishing the Suzuki products. They are all well engineered for India, yes. But that doesn't give Toyota a pass to stick their badge on it and call it a day. They can and should do more than giving Indians bare minimum products. I wish so much for a Rav4 in India.

[dhanushs]

I'm sometimes amazed at how Toyota runs their business and takes the business decisions.

Their product atributes, the way they manage an overpriced product, the way they sell a horseback ride quality product in the luxury segement. They way they build the narrative for the brand.

Coming to the point, this also shows, how product is not only important but managing the business is.

[GeeTee TSI]

Better capacity utilisation for Maruti's plant through an additional sales channel of Toyota, not to mention royalties of any. Better footfalls and revenues at Toyota dealerships without investing in any product development (not referring to their hybrid system here). It could not have been a better marriage!

[Chisels121]

Originally Posted by dhanushs

I'm sometimes amazed at how Toyota runs their business and takes the business decisions.

Their product atributes, the way they manage an overpriced product, the way they sell a horseback ride quality product in the luxury segement. They way they build the narrative for the brand.

Coming to the point, this also shows, how product is not only important but managing the business is.

THIS is what I also think that why people think that a fortuner is worth at 50 lakhs purely due to reliability. I mean the new generation Mahindra's and last facelift of the XUV500 are mechanically sorted products with only mild software niggles but as this is going off topic just end the discussion here.

On the topic, Toyota has a better brand value than Maruti due to which many people buy a Hyryder and they also think Toyota is offering better quality which we all now is not true but I don't think the salesmen would tell them that they are wrong

[White bird]

Originally Posted by dhanushs

I'm sometimes amazed at how Toyota runs their business and takes the business decisions.

Their product atributes, the way they manage an overpriced product, the way they sell a horseback ride quality product in the luxury segement. They way they build the narrative for the brand.

Yes they sell overpriced products. But they sell very few cars that comes in the luxury category and have a limited market. Camry is not a luxury car. Innova come under utility category. Maybe some people in India think that they are luxury products - which they are not. Other than the Lexus and the vellfire, they do not sell any luxury vehicles in India. They make money from their utility vehicles sold in India - a lot of money - that can be the reason they discontinued the Etios range which had a limited profit.

[srinih75]

While it may be difficult to explain why Toyota is doing what they are doing here with their product lineup here, I can only say it's better than what they did when extremely outdated models like Qualis et al was sold at a premium (back in those days).

A lot of people even today look for luxury features and not really value the true mechanical value. A global car like Corolla if hasn't been a success in India because of a certain "trend" and perceived value of the models in sale today, there is no point blaming a car manufacturer to adopt the tactics like what's done by Toyota.

A Camry which is a typical mid sized sedan if its commanding a premium of INR 42L ex showroom, it only means Toyota is cashing on that perception by the consumer.

[volkman10]

Toyota Taisor sales cross 11,000 units in four months since launch.

Demand grows for the youngest of the four rebadged models in Toyota Kirloskar Motor’s portfolio.




Toyota India headed for record sales in FY2025.

In FY2024, of TKM’s record passenger vehicle sales of 245,676 units, up 42%. FY2025 bids fair to be yet another fiscal of strong sales for the Japanese car and SUV manufacturer.



Link:

[ZenMaster]

Toyota didn't do it for the Customers, but rather for their dealers as well as to retain customer loyalty.

I don't think Toyota themselves are making that much money on the these badge engineered models, but the dealers will be happy because they are now literally selling double the volume they were before and with that comes recurring income from customer.

Also there's the JV between Suzuki and Toyota (which honestly was orchestrated by the Japanese Govt. to not let its small car manufacturers die). So this is a convenient minimum effort maximum return that aligns with the interest of all the parties involved.

Toyota is also selling these cars abroad especially in Africa. This arrangement allows them to launch small cars without any investment while they van focus on their cashcows, big cars and SUVs.