[Venkatesh]

Mahindra Thar 4-door will be called Thar ROXX

https://youtu.be/BcF1JirdY5w?si=NviO1cIgQdIHLAmW

[sharmanova]

Thar ROXX sounds a bit weird. Thar Armada was better.

Gives me a desi G-Wagon vibe rather than Wrangler.

[Knightrider]

Weird name Thar ROXX. Yes Thar Armada was better. May be they are saving the name 'Armada' for future use. Anyways, reveal/launch on Independence day is confirmed.

[DicKy]

Damn. Armada sounded much better.

Roxx feels like some character name from a video game or comics. Reminds me of Disha Patani's character in Kalki -Roxie.

Even the name they used in USA for the Thar, Roxor feels much better.

[Cyborg]

Originally Posted by Venkatesh

Mahindra Thar 4-door will be called Thar ROXX

This UTube advertisement has to qualify for the top award in “Most ridiculous advertisement ever”. For a company of the stature of Mahindra this is rubbish. Don’t even like the name - Thar ROXX

They must have been smoking something really strong

Cheers

[lordrayden]

So sweet, they allowed a 7-year old boy on a sugar-high to select the name for this car!

Zip-Zap-Zoom, XUV tic-tac-toe (3XO), Roxx … What’s with this infantile nomenclature?

Mahindra, bringing you great cars and silly names

[TheStoryweaver]

Just saw a video, and decided to jump to check the thread and see what members have to say, Not disappointed.

The name really sounds kiddish, i remember keeping our phone’s bluetooth name with such names back in the day.

Rest, i anticipate this will be received well. Specifically here in Punjab region where the 3 door is already a hit.

[Dippy]

What's with the name? I really expected the Armada name plate back. But then at the back of the mind I knew something like this would eventually come up. Sometimes I feel it didnt even need a suffix.

That said it really looks promising and will be a blockbuster from day one. I already seen more people rushing to the showrooms for pre bookings after this teaser video.

As for me, Im just trying to see what all I can fit as a bolt on from the Roxx to my Rex (my three door Thar)

Another point is I see the front camera incorporated in the grille. Wonder how that will be accommodated in aftermarket grilles that buyers may install.

But then again I guess the accessory guys will have a some provision for that as well in their aftermarket grilles.

Waiting for 15th August

[VRSriram]

Ideally suffix was not required. Whatever be the name, it is a THAR and will surpass Scorpio N bookings.

[puntolover]

As I don’t know much about armada, I felt Roxx better than Armada. It sounds like Thar Rocks ��. If they tune Suspension and seats towards comfort. Definitely it will be added in my garage. I got back and neck pain issues after driving Thar RWD for long drive. Currently I can only drive it over a weekend. But definitely a big NO as a daily Driver.

[Mustang Sammy]

Very cheesy ad I must say. One could be forgiven for thinking it was for the bikes and not “The SUV”.

[saikishor]

Mahindra and their gaudy naming strategy continues. If I bought this I would remove the roxx badging the very next possible moment. Apart from this, the jeep looks very handsome IMO. My friend is waiting to book one once the bookings open.

[Aditya]

Mahindra Thar Roxx is the official name of the 5-door Thar - Posts moved to a new thread.

[Zinger_Winger]

Roxx sounds really wannabe and more like a Gen-Z slang when ironically the median buyers will be from a late 30's to mid 40's demographic. Thar Armada was miles better or they could've just named it plan old 'Rocks', would've been a much better sounding off-road name.
No big daddy nonsense this time around . Just, plain ol' "The SUV"

Irrespective of all that, it does look amazing!
Let's just hope they start deliveries ASAP post launch and that the waiting period doesn't go upto 2030

[ToThePoint]

First it was the O's, now I think again some jyotishi has asked Mahindra to include X's in their names to continue the growth potential