[Asoon]

I do not see any major issue here, he has the influential equity and he is utilising it. This is the first time in the auto timeline when there is a lot to be proud of from the Desi Manufacturers

Indian manufactures have come a long way over the last decade (2010 onwards, Mahindra started with 500 and 2.0 was the inflection point for TATA) and the way both are aggressively targeting EV segment i see them becoming formidable global brand in a decade

[fastestindian]

I refuse to play the role of a patsy to this made up nationalistic fervour. We have taxes for that.

My advise to anybody who ever finds themselves split between whether to go for something you want or something others tell you should buy because of a misplaced sense of national duty, would be to just buy what you want and can afford (assuming you've done your due diligence).

Our auto manufacturers have plenty of "unfair" advantages and if despite those advantages, they don't make your personal cut, well then too bad.

[neerajku]

The entire debate on swadeshi versus videshi remains not so well informed. The argument for self sufficiency and policies built around it, made us what we were till the 80s. So a new industry of license quota permit raj opened up, and Indian businessmen made money at our expense as we could not import better, cheaper products from outside. Cars, fridges, electronics, radios sets, scooters, tractors, trucks, buses, trains, FMCG items, white goods... list will go on and on. And we had to keep enriching desi businessmen who would pocket monopoly profits on licenses and quotas and keep the political wheels well greased.
It is always good to be proud of our rich culture, heritage, customs, language, arts and craft. But we should not equate production of goods and services with our historic legacy. Two different things.
In today's time there are no "pure" Indian products. Tata is an Indian product just because it is owned by and Indian group and Hyundai and Maruti are not, when they have given exceptional products, invested billions, exported good numbers, paid enormous taxes and gave livelihood to millions? Discovering an Indian made Suzuki in South American countries or Australia is what makes me proud and not because brand does not have an Indian origin.
We should be self reliant or even self sufficient in certain critical items of defence , public health, certain food items of critical nature etc but not all. Sure fire recipe of higher prices and poor quality products.
Foreign trade 101 will tell you that promoting swadeshi ignoring the comparative advantage in good and services is unhealthy in short, middle and long term.
If US had promoted swadeshi would our IT services had become so big? They figured out that we could do it cheaper and then better and later faster. The richer countries are also the ones that trade extensively, across the globe and the poorest like North Korea have all the shackles on trade.

[jjp@chn]

There used to be a time, some 30 odd years back, when Tata Safari used to be an aspirational car in the Indian market. Those were times when car ownership was limited to only the affulent with Ambassadors and Marutis being the defacto options. Over the last 3 decades with car ownership becoming more common and many new brands making entry into the Indian market which has resulted in the improvement of the overall quality of the vehicles being sold.

While the Tata Safari of today is miles ahead of its former self in terms of build quality and features, it no longer enjoys an aspirational value like it used to have in the past. Now buying a Tata Safari is being flauted as a step down to "Minimalism". How the tables have turned!!

Having said that, looking at the names of the people tagged in the post by Mr. Motilal Oswal, it feels more like a publicity stunt rather than anything else. Everyone is bound to own something or the other which is made in India, even beyond vehicles, but don't feel the need to go on Social media to proclaim their nationalism for each such purchase.