[Livnletcarsliv]

Of course NO.

IMO, for the last few years, there is nothing big from Jeep. No new models (except Meridian), no revamp and improvement in the sales and service outlets, no improvement in the product reliability, no improvement in the service experience and finally wrong product positioning (especially the pricing)

Between the devil and the deep blue sea, I look at this Jeep's imminent launch of Compass 4*2 Automatic to sustain the sales and the brand in India. With the sales dwindling day by day, Jeep do not have a choice. In fact, I would go the extra km and say that Stellantis should focus one brand at a time. While, Jeep is still a struggling brand in India, I don't think investing in Citroen was a good move. However, I still assume that Citroen's product positioning is not to rival Jeep's.

Looks like tomorrow is more challenging for Jeep than today for the brand even to survive in India.

[desdemona]

https://www.autocarpro.in/news/fiat-...2022-23-116826

Whether Jeep achieves 1000+ sales again shortly, and sustainedly or not, they certainly have time (=money/profits) on their side.
Keep dealers happy enough with Compass and Meridian, plus the CKD Wranglers. That's all, till 2025, at the very latest. By then, many more combined dealerships and/or service/spares shared between Jeep and Citroen.

And by 2025, at the very latest: all-new electrified 4xe Compass? And either the all-new 2025 Renegade, also electrified, or the Avenger BEV+1.2mild hybrid. These models will share a lot with the India/Brazil Citroens, and presumably also with Tata. Especially made-in-India batteries!

They're fine in India, financially. Thanks to exports, engine sales and the Tata Fiat JV plant that has a hit product ongoing with the Nexon. They must grow and promote Citroen better and not postpone the next-gen electrified Compass and/or Renegade/Avenger beyond say 2025.

But I guess for the latter the cadence, or timing, is dictated by Europe and Brazil/LatAm, even if most of the engineering and R&D is done in India.

[neerajku]

The only way I can see them selling 1000+ is by taking the dealership of Maruti or Kia or Hyundai. Else an old, overpriced, expensive to maintain, set of products, will never reach 1000 without a serious price cut and an upgrade of portfolio.

[Sargent_dallas]

That looks like a stretch goal; Compass has tough competition from more VFM products in the same segment, and Indian manufacturers are upping their game. As a Jeep owner in the USA, I am fed up with their service and attitude, and it took them six months to correct one digit in VIN (I opted for their financing, and they billed me with a car vin ending in 722 instead of 772, the excellent part is registration title a matching VIN, so I am saved from legal hustle. The only positive side is I got a great car, and I don’t mind dealing with rude staff and subpar service once every six months.

[malim]

Iconic + Aspirational + Affordable.

Is it just me, or is that a ridiculously self-contradictory mess?

[sameerpb]

in my view price point is key here. Unless Jeep gets into the 15-25 lakh bracket it is going to be difficult. Aspirationally would want them to sell more than 1000 per month.
The range of products needs to be broadened if they want to enter into a mass market from a niche market.

Also getting bare-bone products which can be customizable can be a good option. If they get Wrangler diesel at a 40L price point and GC at a 50-60 lakh price point can sell well.

Mod note: This is a very poorly typed post with many grammatical mistakes.
Please take time to check all these before you post anything again.

[Night Raven]

With the current product line up, not possible to get what they aim to. If they want to get more numbers, they need to have products affordable to more people. With the product range starting above 20 lakhs on road, how many Indians do you think will afford your cars dear Jeep India? The upkeep isn't cheap either.
As a Jeep owner, I believe FCA should keep the Jeep Brand to the premium customer and try and launch more affordable products in other brands to keep the company profitable as a whole. Launching a cheap Jeep will only dilute the brand value and drive away the niche customers they presently have also.

[sanstorm]

Originally Posted by Nithesh_M

Carwow (yes Mat Watson) recently released a review of the EV version of this Avenger and the video was titled "This car broke down 4 times during our review".

That seems odd or malicious. The Avenger definitely ticking right boxes, includes cash register ringing, awards in plenty and the firsts in many counts. 40000 orders are just too good , talks a lot of the potential of the Stellantis platform.

Wish they launch Avenger in India sooner. Until then, sale of 1000 units/m is day dream or just a media bravado.

https://www.msn.com/en-in/autos/news...cd5f4513&ei=20

[satish.gawai]

I don't think Jeep can do 1000 nos a month with existing products.

Jeep (compass) doesn't sound a much value for money to me at that price. I personally know a few people who preferred the XUV 700 or Harrier over the Jeep (Harrier automatics drives much better than Jeep considering the same engine) + The new seltos makes it difficult for Jeep again.

[sid3091]

I hope so, but the average Indian car buyer has completely different priorities than other markets.

Also, I don't get the comments about the Compass being outdated - now even the middle spec variants come packed with kit. And we can't really call it outdated when cars like the fortuner sell 2-3k every month despite having a feature list that would be considered lacking in a 12 lac car.

[diwakarmuthu]

Unlikely. With just 3 products, out of which 2 are already priced way out of their league, I don't see any improvement in numbers.

If they can bring in the Renegade or a Creta rivalling equivalent, I don't see any hope. Also, pricing should be sensible in my view.

[Vandit]

I thought their earlier Head of Jeep India was bad... the new guy is on a different planet altogether.

If that sales chart for the last 24months didn't ignite some heated conversations in the boardroom of FCA India/Global regarding their so call top management's and sales head's performance - I think they deserve exactly what they got in terms of sales for the last year and a half. As for them doubling their sales numbers - wake me up when September comes (next)

Jeep have to do much more than just rely on their "brand" image and all that non-sense of heritage etc. Their incessant reliability, fit and finish issues, battery failure, gearbox failures, long wait times for parts, QC issues and horror stories of service centers etc is where they need to introspect.

Jeep reminds me often of Tata's issues with the Harrier - it's mindblowing how both brands struggle with the QC levels on their respective products that are now in the market for years since launch - with what is essentially the same platform.

On top of that - their pricing is a joke. I've said it before as well.. their feature deletions for India made no sense (yes I'm talking about things as simple as removing the middle seat headrest on the India models vs the ones abroad).

32L+ for a 2WD Jeep compass with inherent reliability issues and plethora of customer horror stories without features that cars 40% cheaper than their asking price offer is a joke.

[Kontoo]

Is any data available about the number of Wranglers that have been sold over the last 3-4 months? I am in the market for one and the dealer in Gurgaon tells me that around 15-20 units of the Wrangler are being sold every month.

[volkman10]

First month (Sept.-23) shows brand Jeep is far away from its desired monthly figures: Maybe the poll should read as 500 units/month?

[Vandit]

Originally Posted by volkman10

First month (Sept.-23) shows brand Jeep is far away from its desired monthly figures: Maybe the poll should read as 500 units/month?

Attachment 2513546
Attachment 2513549

They'll take a look at those Month-on-Month values and pat themselves on the back saying excellent performance! Job done. Let's go paaartaay till next year.