Re: Honda Elevate Preview Well, I have to say that this launch appeased and disappointed me in equal measure. Honda has totally bottled the aesthetic aspect of the car while hitting it out of the park with the practical aspects. I have seldom come across a launch where a carmaker has bifurcated the hits and misses of their product with such a clean contrast. Its a car that leaves no ambiguity as to where it stands. I feel no buyer will be left in two minds while considering the Elevate. For people who are looking for a 'Do it all' practical car they wont be disappointed while the ones looking for personality, contemporary vibes and state of the art experience can simply skip this without a second glance.
For someone like me coming from hilly and lesser developed regions of the country the Elevate has ticked just about every possible box from the practical standpoint. I am quite delighted with that. My view is that the elevate has turned out as a car without any personality. It seems the car is a hybrid of every imaginable stereotype of the Indian car buyer. This perhaps proves Honda has done really extensive study of the preferences of the Indian market and incorporated every one of those inputs verbatim but forgot to imbue the car with a unique identity of its own. The Hits:
1. That delicious Ground Clearance.
2. They seem to have carved out the cabin space especially the Headroom significantly better than any of the Elevates rivals. (This is the reason I dropped the Grand vitara/Hyryder)
3. A reliable engine with the six speed manual. (Was afraid they would plonk the 5 speed from the Amaze)
4. Glad Honda did not fall for the 'Coupe roofline' trend and kept the shape of the vehicle conventional.
5. From the reviews the components of the car does seem to be solidly knit together as Honda is known for, seat stitching, door thud etc. Lets wait and see. The Misses:
1. The front is ugly. There is no way around this. It looks like someone started designing the car from the back, ran out of materials and ideas on reaching the front and plonked a microwave grill into remaining open space. It is neither bold/imposing or elegant/striking. It does not even converge well the back design. Its a nothingburger.
2. The interiors look dated and dull. Especially the color tones gives you a vibe that you will be riding in the past. Add the obvious cost cutting Honda has done looking with the switches, buyers may end up with the feeling that they went back in a time machine and bought a new car back from there. Heck, they even removed the rotary AC knobs present in the City. Why?
3. No 360 Camera. Though many gimmicky features have invaded Indian cars over the last few years, this is one feature which I feel should be standard on any car, atleast the upper 3 variants. The Honda lane watch has very limited view compared to a 360 camera from what I see. A definite miss.
4. There is a lack of application of mind when it comes to the overall design elements of the car. It just seems Honda was very conscious of their failures in the recent past and was frightened to even make marginal oversteps with the designing details lest the negative blowback sinks the Elevate on which so much of their hope rests. This I think has left the car in nowhere land as far as the buyers consciousness goes. This makes it a car with no personality and instantly forgettable.
I consider the Hyundai Creta (especially the upcoming facelift) one of the ugliest cars to ever arrive at our shores, but that said, Hyundai really knows how to spruce up the specs and invest every sinew of effort on whatever design language they have chosen. This makes the car a presence in the market whatever we may say about it.
5. I dont think any buyer of the Elevate will be feeling any form of 'new car thrill' with their purchase.
All said, I feel that the fate of the Elevate will be decided by the pricing. Could they actually place this car below the city? Prima facie it seems to have an inferior build to the city with a lot more cost cutting. If honda prices this aggressively I think the lower trims would be a good buy. I dont think there is any sense in going for the top variants whatever Honda decide.
As someone with needs from a car that is more 'agricultural' in nature, I am personally happy with the practicality of the Elevate from what we have seen even if the looks and the aesthetics of the car are disposable. Given what I have heard regarding the comfort of Honda vehicles, my elderly parents may also warm up to this vehicle. If the base model is priced aggressively, buying it and accessorizing it with the right after market infotainment unit could turn out to be a killer deal. |