[anjan_c2007]

Maruti has woken up from its slumber lately and its raining one new SUV launch from the carmaker every few months. Their SUV portfolio has quite a few of these as of now. A late realisation it was for MSIL, which was launching new or refreshed A and B segment hatches every few months.

After waking up (was it an alarm clock that woke them up?) the SUV launches have now come full circle. The alarm clock effect has now made MSIL shout that 25% of its total sales in numbers will come from its SUV's. It expects to sell half a million units of Fronx, Brezza, Jimny and Grand Vitara, courtesy its NEXA outlets. The report says MSIL has pending orders for 153,000 units of these SUV's. Breakup figures for each individual SUV has not been revealed.

The Jimny has been expected since more than half a decade. We have a thread here on teambhp where it's launch in India was predicted regularly but the predictions remained only predictions like the weather reports saying "rains and thundershowers are expected during the day/s", but the days remained sunny. The weather report turned correct only after MSIL realised it was missing its slice of income from the SUV segment.

The newsreport also says that this is a sharp shift in customer preferences in a country where concerns over fuel efficiency and low initial costs had once dictated customer preferences.

The shift is truly perceptible owing to rise in purchasing power of many customers, who prefer safety, comfort, higher ground clearance and features offfered by the SUV's.

MSIL sold 202,800 units during the 23 fiscal which was 12.6% of its total sales going by numbers.

The overall SUV sales of all brands during 24 fiscal is likely to be 1.9 million units, an increase of around 19% over 1.67 million units sold during the 23 fiscal.

Maruti estimates a fourth of its sales to be SUVs this fiscal :-
The Economic Times - https://m.economictimes.com/industry...alsharebuttons