Re: Rajesh Mittal appointed as President of Isuzu Motors India I genuinely wonder what numbers Isuzu India survives off. The sad part is, this could easily just be rectified by bringing in their newer cars. If I were Rajesh Mittal, here’s what I’d be doing:
1. First, work on expanding sales and service outlets. New launches should be supported well by excellent after-sales. Isuzu may build typically Japanese reliable workhorses, but a major aspect of reliability is being easy and convenient to repair. The dealer situation is also atrocious: the nearest Isuzu dealer near me is 15km away, and according to Google Maps, apparently it’s the only Isuzu passenger car dealer in Bombay ![Shockked](https://www.team-bhp.com/forum/images/smilies/Shockked.png) - this is a massive turn-off for any potential Isuzu buyer.
2. Bring the new MU-X and D-Max and undercut the Fortuner/Hilux duo. Slowly, the sales will start rolling in. Good initial pricing will be key in reversing all the collateral damage to the brand image that the management of Isuzu have done in recent years. The D-Max even today remains a popular choice for off-road enthusiasts, and the MU-X can fill in the gap left by the Alturas for a VFM large SUV.
3. Leverage the SML partnership more. While I understand this may not be under Mr. Mittal’s control, I would definitely want to utilise the SML partnership better. Base variants of the D-Max have been a hit in the CV market, so what’s stopping them from bringing in the Elf and Traviz pictured below?
Or why not tap into the HGV market with some smart launches such as the Forward or Giga? Or utilise the partnership with Hino in Japan to introduce hybrid buses like the Blue Ribbon and S’Elega? ![Rajesh Mittal appointed as President of Isuzu Motors India-ab3ca814fac34914ae652eeff07e6709.jpeg](https://www.team-bhp.com/forum/attachments/indian-car-scene/2438156d1687241364t-rajesh-mittal-appointed-president-isuzu-motors-india-ab3ca814fac34914ae652eeff07e6709.jpeg)
Last edited by Arsenic : 8th April 2023 at 19:27.
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