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-   -   Tata teases Red Dark Editions of Nexon, Harrier & Safari. UPDATE: Revealed (https://www.team-bhp.com/forum/indian-car-scene/262717-tata-teases-red-dark-editions-nexon-harrier-safari-update-revealed-2.html)

Seeing the past trend and certain comments made by Tata, they would rather go into loss and permanently shut down Safari/Harrier/Tata Motors itself than touch AWD/4x4

The editions are good, I think it is a good move to refresh some tiny things here and there. But TATA is going too far now. Instead of all these new editions, they should work upon their after sales service and their fit and finish. Because, a consumer is more kneen on peace of mind and anyday will choose that over a fancy edition.

Couldn't agree more. While the heart is sold on Safari as my next upgrade, but the brain says to go for XUV7OO, as it's more feature packed and more powerful.

Tata needs to learn from it's competitors (esp - Mahindra) on making vehicles desirable & future proof. To the point of being repetitive, safari needs following (to start with, and then add more): Upgraded engine with power figures to match XUV7OO, 4x4, better tuned steering, LED headlamps, better infotainment system, Stable ADAS.

If it had a 4x4, I'd buy it in a heartbeat. Reminds me of original safari's ads - "Reclaim your life".

Another idiotic attempt by TaMo. Wake up and pull up your socks, your nearest competition is leagues ahead in innovation and practicality.

Tata has already increased 25k in the month of February on ex showroom price for existing models.

This seems to be a marketting entrepreneur tactic to further increase the price of newly launched car so that the price gap visible is less.

Tata used to sell a certain Safari Storme 4x4 - How many people actually got one?

Tata used to sell a Hexa 4x4 - How many got that one?

Tata introduced a proper hot hatch for the masses, the Tiago JTP - How many people got that?

Tata did all these things long ago but no one bought those vehicles. So it's fair on their part to not launch anything like that now. Such debates look good when keyboard warriors fight online. Not on the sales data sheets.

In fact with the introduction of these ADAS features, 360 degree camera, Digital gauge cluster and a bigger touchscreen, the gap between Harrier/Safari and XUV700 has come down.

Red Dark Editions of Harrier, Safari and Nexon launch tomorrow.



Link

Sorry for going OT but wanted to point out that while Tata is right in showing the stats and saying 4*4 doesn't sell as well but the a better sale strategy would have been to have as many bases as possible covered. And that's where the Safari should have been designed with the 4*4 capability in mind. When everything else is the same the load on the production planners and the entire supply chain to manufacture and sell those limited numbers of 4*4 vehicles is very less. That's where the earlier Storme was better since even though 4*4 was selling less but they could always plan production whenever there was an order but now they can't even cover that. And hence losing customers either to the Scorpio or the XUV7oo as they don't cover the USP's of these 2 products (lesser in case of XUV7oo now with the addition of features). In 2014 when I bought my Storme, I looked at both Scorpio and XUV7oo as competitors and bought Storme because it provided whatever I needed in 1 vehicle which you could either get in XUV700 (Space, better ride quality) or Scorpio (Tough go anywhere vehicle, 4*4). These days it is the opposite as Safari has so less in common against both the traditional competitors.

BTW, just to add about the wait period, it was about a month as the vehicle had to be produced on order (4*4 with Black was an even rarer combination). I believe their focus earlier was to get products that sell and not that much on covering the product portfolio as much. Now that they have succeeded in the first target they should focus on covering as many customer wants as possible through their portfolio.

Cheers,

Tata, when are you atleast planning to change the design of that thick steering wheel? That's such an eyesore!

Guess I'm happy to be a keyboard warrior than sheep rl:

Going by your definition, nobody should ever sell 4x4 because sales numbers

M&M is selling 4x4 and AWD hard

By your logic, BMW and Merc should stop selling RWD sedans because their base model FWD hatches and SUVs sell better

So that lazy justification is fair to not step up their game in a constantly changing market with more and more competitors offering brilliant packages?

Again, those features, while good to have, only highlight the lack of good drivability and fundamentals.

Hexa 4x4 did not sell, and a major reason (IMO) was it not having an AT box.

Now the markets have evolved, and how! Out of all XUV7OO I see on the road, most of them are AX7L variant, and a good number are AWD badged. Not sure if real data is available, but I'm sure M&M is selling good numbers of 4x4 for Scorpio-N and XUV7OO.

Completely agree as posted above - Tata does not even have the capability to fulfil the demand (Whatsoever). More on it - 4x4 is a halo product, and it adds to brand persona. Which Tata had plenty during older Safari.

XUV7OO interiors and feature list are far ahead of Safari (engine & performance is better for former too), and Safari needs a full upgrade to bridge the gap.

I would love to see more functional changes to the Harrier than the upholstery and bells and whistles. For Instance, the rear disc brakes (which is currently on a specific model of Harrier), a more responsive steering (not necessarily an Eectronic steering), better headlamps etc

BTW I own a 2022 Harrier XTA plus and absolutely love this car, minus the small issues I pointed out. I don't care much about the ICE but that is another area of improvement.

This may be eyesore but very good to hold and drive. So no changes needed on steering.

Agreed. I'm very surprised at the negativity here. People here are calling for 4x4 and more power, but how many here would be buying the new Safari for those reasons? I know I wouldn't.

As a Safari owner, I'm perfectly happy with the power output and have never had an issue with overtakes on any of my highway drives so far. I'd take the better mileage of the Safari over the extra power of the XUV700. I can't speak for other posters here, but I'm not a racer.

What Tata should improve on is the after sales service (which has frankly been bad so far) and quality control (a new car in this price range should have no issues upon sale). Tata has done an excellent job with the packaging of the Harrier/Safari so far.