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Originally Posted by v12 The story behind the Rover's SD1's short-lived rebirth in India was down to a relaxation of the government's policy on carmaking. If the government's intention was to inject some life into the car market, it succeeded, because it encouraged the managing director of Standard Motor Products of India, C V Karthik Narayanan to approach Austin Rover in the UK about the possibility of producing one of its cars. |
The Standard 2000 was the forerunner in the line-up of cars that followed in its class, later on.Its closest competitor was the Contessa, which had the old Amby BMC 1489cc petrol engine under its bonnet, during 1985-87. Only in 1987, did the Contessa Classic came along with the new 1817 cc/88bhp Isuzu engine.
So the Standard 2000 rolling out with the old 1948 Standard Vanguard 1991cc petrol engine, was under lots of compulsions. Thats because imports of automobile components were very restrictive and companies faced problems in indigenising cars as stipulated by law, in a phased manner for sustenance.
There were lower duties for fuel efficient, car technology imports. The efficiency norms were very bureaucratic and not level-headed or practical, just like the present day small car definition bureaucrats have made since 2006.
Here's where Standard Motors (Standard Motor Products of India Ltd) faltered.The car was claiming duty concessions for import of components from the government. The Rs 2.12 L price was quite an amount those days and more duties would have put the car's price in a much higher bracket.Very soon after its launch, reports in the media appeared about its high fuel consumption as the car was doing 6 kmpl with the A.C. (the vintage Vanguard engine was never meant to power an A.C.) and the buyers complaining about it.
The last nails to the coffin of the SMPIL plant came as a result of the Deptt of Revenue Intelligence (DRI under the Ministry of Finance) raid on the factory. They seized some cars and got them tested which really showed that the cars were not that fuel efficient as claimed by SMPIL. So a case for evasion of custom duties was filed and SMPIL never came out of it. The Standard 2000 production had to stop abruptly, but the Standard 20 commercial with its diesel engine (on the Vanguard engine block)sold for just a few years after the demise of the Standard 2000. Eventually, SMPIL went under the control of an industrialist A.C. Muthaiah and wound up very soon under his ownership.
The mid-1980's were really a period of revival at SMPIL after the Gazel fiasco of the mid-1970's.The company even exported gear boxes then for being used as transmissions in the famous London taxi.
SMPIL's sudden and abrupt collapse was too sad for Standard car lovers.
Last edited by anjan_c2007 : 25th December 2008 at 20:28.
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