[Nair.V8]

JOYTOWN - BMW Group India’s first-ever music and driving festival was held at MMRDA grounds at BKC, Mumbai on the 7th & 8th of Jan 2023.

In the words of BMW's press release: JOYTOWN brings together BMW, MINI and BMW Motorrad to offer one-of-a-kind experience that is a perfect mix of cars and bikes, music, entertainment and gastronomical delights. Visitors got to witness jaw dropping stunts / drifts performed by experts on BMW cars and BMW Motorrad bikes, the power and agility of BMW M cars and the prowess of BMW xDrive. Visitors also got to experience first-hand the driving dynamics of BMW sedans and the legendary MINI go-kart feeling on specially designed track under expert supervision.

The BMW zone displayed the entire BMW product range with dedicated areas for BMW sedans, BMW X range, BMW i at the Electric Garden and BMW M cars at the M Town. The internationally acclaimed first-ever BMW XM was also showcased. The MINI 'BIG LOVE' Zone had a plethora of fun and engaging activities such as painting a MINI to flexing muscles at the rock-climbing zone.

The event also had live performances by some popular music artists such as Ritviz, King, Rajakumari, Lucky Ali, Mitraz and many others. Food trucks, dessert cafes, fast food joints and bars offered visitors a wide variety of gastronomical options.

I had the pleasure of visiting the event briefly on 7th afternoon, courtesy of a good friend / BMW owner who received a personal invite from BMW India. I'm sharing below a few pictures taken by me at this event (please do excuse the average quality as these were taken on my phone camera):





























Attachment 2401804

[CEF_Beasts]

Visited the JoyTown festival yesterday (8th Jan 2023) evening.

Some pictures from my side, cars are repeated though…





The iX parked in the parking lot:


The Brutal X5M:






The best 4 seater performance sedan in the world:




The Spicy Red M4:


The equally capable and fast M8:


The LCI M340i was present as well:




The spray-painted Mini Cooper:




The OG Austin Mini:


The new 7 on display, the new grill looks obnoxious in Chrome, will look much better blacked out and on darker colours, IMO:




The interior on the new 7 though is a piece of art and I liked it more than the new S-Class:




The LHD XM on display inside a glass enclosure:


Interior very similar to the latest crop of BMW SUVs:


Massive 23 inch rims:




Lucky Ali’s performance:




Spotted DBHPian KKC’s M340i in the parking lot, missed meeting him though:


The event was beautifully organised and managed, and everything was well spaced out! I reached at 8PM so couldn’t watch the Drifting sessions. The food and beverage section was over-crowded and very poorly managed.

BMW owners were given free parking just opposite the venue (MMRDA Ground) haven’t seen so many BMW’s in my entire life at a single parking lot! Felt damn special. Also met my SA who had sold me my BMW.

Met some close friends who had driven down all the way from Surat just to attend the event!!

[GTO]

Great event and superb branding for BMW. Better spend money here than the Auto Expo (which BMW is skipping). Everyone in Mumbai is talking about the BMW Fest.

I am amused by the pics. It seems as if every car has a different grille , there is simply no consistency or "family look".

[Axe77]

I really wanted to visit this specially as almost my entire riding group was here in full strength. But that was the day I was riding back from Goa and it was too late by the time I reached home.

From all I’ve heard the event was fantastically planned. I hope they make this an annual affair. Nice vibe indeed from all the pics streaming through over whatsapp.

The collection of front grills is the only standout eyesore. BMW desperately needs to move past this bugs bunny tootsy phase of its front grill.