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Old 16th September 2022, 11:32   #1
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Proratacar.com | Co-own a car in India

I stumbled across Proratacar https://www.proratacar.com/, which offers a platform for co-owing a car.

From what I could gather from the website, one needs to build a community of 12 like minded users and pool in funds to purchase a car.
  • Each member will pay 1/12th cost of car + AMC to the platform for managing insurance, booking platform, services, etc
  • Each member gets to use the car for 30 days in a year. No hourly usage allowed.
  • One cannot just use the car when needed, they need to go through a booking process.
  • Members cannot carry forward the unused credit from previous years.
  • If the car is in use by another user during your booking period, you get additional credits and the other user will have their credits docked.

Cars offered on the platform include Toyota Fortuner, Crysta, Mahindra Thar, Jeep Wrangler, Range Rover Velar, Audi Q5, Q7, Merc GLC and Porsche Taycan. This could change, but then again how will one convince 12 people on a particular car?

Personally, I would never ever get into such a contract. There will be disagreements even with 3-4 people group, how will one manage 12 members and when money is involved.
It doesn't matter how close you are, there will be friction and this feels like an easiest way to build discord and alienate people.

What is wrong with hiring self drive cars?
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Old 16th September 2022, 11:37   #2
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re: Proratacar.com | Co-own a car in India

Quote:
Originally Posted by speedmiester View Post
What is wrong with hiring self drive cars?
They have become way expensive recently, the only reason I never consider them.
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Old 16th September 2022, 11:46   #3
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re: Proratacar.com | Co-own a car in India

I have a billion or Trillion dollar startup idea.

Do it with housing, where everyone can avail Tax benefits and appreciation.

This market had been skewed because of the US fed's monetary policy, by keeping interest rates at ZERO for years, hence we had been seeing such outlandish businesses coming alive and surviving by burning cash. Companies have become a Joke and the traditional FMCG/Fiance/RE industries which have positive cash flows and some profits have become a joke.

None of these companies might survive with their outgoing business models.
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Old 16th September 2022, 12:53   #4
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re: Proratacar.com | Co-own a car in India

Quote:
Originally Posted by speedmiester View Post
but then again how will one convince 12 people on a particular car?
That's an easier problem to solve. One just needs to create a preference list of vehicles, which can be matched with other folks in platform.

There are other issues related to the entire idea.

1. Who owns the car overall?
2. 12 people together vying to book the same car can lead to lot of conflicts, especially during peak holiday season.
3. 12 people driving a car together will lead to lot of maintenance problems.

It's just a car club idea gone online. with a capex transferred to users instead of car club owner. Overall stupid, not viable, not profitable.

Doing a start up just because one wants to be a founder is the most stupid fad these days.
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Old 16th September 2022, 13:23   #5
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re: Proratacar.com | Co-own a car in India

Parotta Car? First tell them to keep a name that's easy to pronounce. So 12 members will put their money to own 1 car? Who will own the car? Imagine 12 names printed on RC Card! And if something goes wrong, they will all run after the company like this 👇
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Old 16th September 2022, 13:36   #6
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re: Proratacar.com | Co-own a car in India

I will play the devil's advocate by saying, they do have a point. Most of the times, we have one practical car for everyday usage and one 7 seater for long trips. If they are willing to take care of the maintenance and service costs, it might make sense to pay a few lakhs upfront and have a car available on demand for family trips for years. It makes sense not to have it lying around collecting dust for most of the year. Where everything falls apart though is that there will be very high demand during holidays which is when most people would need the car. 12 people is way too much and there will be a lot of booking clashes. For normal rent a cars, there is surge pricing which takes care of the supply and demand issue.

I guess it's a way to start a car rental company without buying your own inventory and hoping people won't abuse the cars because they have a stake in it. Doubt it will take off unless the car shortage continues for years.

Last edited by Cresterk : 16th September 2022 at 13:38. Reason: Adding another point
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Old 16th September 2022, 16:03   #7
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re: Proratacar.com | Co-own a car in India

People have gone nuts with business ideas.

Say i have booked the car for October and the guy who booked for september crashes the car and it is under repairs. In that case how will this be managed.
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Old 16th September 2022, 16:23   #8
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re: Proratacar.com | Co-own a car in India

Interesting use-case, not sure how will it succeed.

We Indians (of a major chunk of car owning universe) still consider owing a vehicle as an aspiration, not as a necessity, unlike in the West/Mid-East. There's a lot of emotional attachment involved during the entire ownership journey from the purchase to the sell-off.

Wherever there's attachment involved, the idea of co-owing/sharing is knocked off from the equation for a vast majority of us (if you don't agree, try lending your car to someone not so well-known to you for a fortnight!).

Also, the cars listed on their website are all with high sticker prices and very little utility - from Thar all the way up to a Porsche.

Not sure what is the real problem statement the founding team is trying to address here - but the very concept of co-owning a car shall not succeed IMHO atleast in India.

At the end - wishing the Prorata Founding Team all the very best in their business
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Old 16th September 2022, 20:09   #9
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re: Proratacar.com | Co-own a car in India

Trying to solve a problem that doesn't exist?

Its a timeshare model much like Mahindra Holidays. Not so expensive 10years ago and you could actually get rooms when and where you wanted. Now it's fastest finger first as soon as quota opens if you want to get bookings in peak periods irrespective of your membership category. New memberships cost a bomb (read pay by-emi) now that the idea has caught fancy. Atleast the idea has takers since holidays are expensive for a family and people still spend!

I think this idea of car sharing with 12 people at some fixed period in a year is just too messy! Why spend if you can't get it when you want it for the period you want. Not much flexibility for what you pay i feel.
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Old 16th September 2022, 20:30   #10
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re: Proratacar.com | Co-own a car in India

I'd say such strategy would work at best if the owners are close friends who know and trust each other and their driving nature. This too, would not work very well with more than 4-5 people.

I personally know a friend who owns a Fortuner and a C-Class in partnership with his cousins. His Verna does the regular duties and these two are used when required and no one has a fixed day for driving. Basically, they operate on first come first serve model. And honestly, I have never seen him complaining.

Hence, I would believe such models definitely work, but only when the involved parties trust each other and aren't in a high number. Hence no, I would never invest in such a model unless it is an arrangement among my friends.
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Old 16th September 2022, 20:51   #11
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re: Proratacar.com | Co-own a car in India

Ownership between 12 people is too much stretch, but yes, this concept can work much better among 4 people who can amicably work out the sharing schedule as a second or 3rd car.

There are people who don't use luxury car as a daily driver, but for limited special occasions. Now, if the car is under extended warranty for 5 years, the major risk are gone. So 4 people can take maximum juice from it in the first 5 years.
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Old 17th September 2022, 00:35   #12
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re: Proratacar.com | Co-own a car in India

Honestly - there is no dearth of stupid business ideas in this age. But then - this will stand out like a neon sign on a dark night.

Let's face it - in all cities (I'm sure the Praratacar thing will be mainly in the cities) - cars are a luxury that is owned primarily for the freedom, privacy, comfort & convenience it offers. Not out of need. We have insane amount of options and flexibility for our travels even without any prior planning. Take a train, a bus, metro, auto-rikshaw, cab, outstation cab, simply charter a car from the countless transport providers.

Its simply stupid to put money on a "time shared car", the use of which needs to be planned well in advance & the availability of which depends on a large number of other people & their driving credentials.

Save that money, take an Ola/Uber cab to a sports bar on the Sunday evenings & spend it for some good time with friends or making new friends.
There may be some niche or corner cases of user requirements where this model may seem useful. But then - they'll be so far and fewer that the business model cannot sustain in the long run IMO. And then if it folds - good luck to the people who genuinely signed up for it.

Last edited by Reinhard : 17th September 2022 at 00:37.
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Old 17th September 2022, 08:08   #13
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re: Proratacar.com | Co-own a car in India

Another impractical idea, far-removed from ground-realities, being posed as the next big brainwave.

In the same breath I'm curious to find out how successful were those time sharing resort/properties ownership businesses?
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Old 17th September 2022, 08:24   #14
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re: Proratacar.com | Co-own a car in India

Idea is copied from Commercial small aircraft co-ownership.
Might work with 5-6 , not 12 and with vehicles like campers, luxury vans like Vellfire etc.

In fact with 12 only possibility is each family planning a approx month long holiday and buying a camper van.
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Old 17th September 2022, 10:34   #15
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Re: Proratacar.com | Co-own a car in India

Impossible that something like this will ever pick up in India. A car is not a Club Mahindra hotel room.

1. For us, owning a car brings a lot of pride & joy.

2. As a culture, we generally don't treat the property of others too well. That's why "sharing" sucks in India. You only have to listen to horror stories from car rental agencies & Airbnb hosts.

3. More convenient to simply rent when you need that SUV / MPV / bigger car.
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