Hello to the beautiful community of Team-BHP,
My name is
Sakshi Bansal and I am the
co-founder & CMO at Prorata Cars.
Firstly, I would like to thank @speedmiester and the entire community for showing interest in knowing more about fractional car ownership.
Let me introduce our concept properly because I see a lot of misinformation being circulated in the group.
We are
India's fractional car ownership platform where a group of 4-12 people can co-own their favorite cars through the help of our platform.
Our concept serves your
occasional and experiential needs only. So, we are targeting people who have vehicles for their daily commute.
How it works-
1. We form a group of 4-12 people interested in owning the same car from the same residential society.
2. The car will be a white plate car parked at your society for everyone's convenience.
3. We create an LLP (Limited Liability Partnership) and all the co-owners are shareholders of that LLP. So, the registration of the vehicle is done in the name of the LLP.
4. Afterwards, all the co-owners use our app to reserve the car whenever they need it. We open the calendar for the entire year so that you can reserve your special days in advance. (There's no chance of conflict with the other owners because you don't need to communicate with anyone to take the car out. All you have to do is reserve the car in advance).
5. We sell 12 tickets with one car and one ticket gives you 30 days of usage per year. One person can buy up to 3 tickets and use the car for 90 days per year and still save 75% of the money.
6. Prorata is an asset management company, we take care of the maintenance, servicing, insurance & daily cleaning of the car. So, that none of the co-owners have to worry about it.
7. After 5 years, we sell the car and all the co-owners get 40%- 60% of their investment in the car back.
Why Fractional Car Ownership/Prorata?
1. It's 5-20 times cheaper than renting a car.
(
Let's take an example- If a person buys 1 ticket for Mahindra Thar, they have to pay Rs 1.5 lakhs as a one-time investment. And our AMC charges of Rs 15k per year for 5 years i.e. Rs 75k for 5 years. After driving the car for 150 days over 5 years, we sell the car and you get approx. your 50% investment back i.e. Rs 75k. It means you are only paying Rs 1.5 lakhs to drive Mahindra Thar for 150 days which is Rs 1000/day. When compared with renting, you'll easily get the same car for more than Rs 5k/ day with bad quality and inconvenience.)
2. It's convenient because the car is parked in your society.
3. It's a white plate car that brings a sense of pride while driving it around.
4. You get to fulfill your dreams of driving luxury and ultra-luxury cars at a fractional cost.
5. The car is a newly bought car with people entering into it with an ownership mindset. Plus it's maintained by us keeping in mind the high hygienic standards.
6. If one person creates an accident, other co-owners are protected from it as everything is logged into our platform regarding who was using the car and when. (We have strict guidelines for the users who decide to misbehave with the car).
Now, I'll answer some of the questions which I haven't answered above- Quote:
Originally Posted by LordSharan
1. Who owns the car overall?
2. 12 people together vying to book the same car can lead to lot of conflicts, especially during peak holiday season.
3. 12 people driving a car together will lead to lot of maintenance problems. |
Thank you LordSharan for your question-
1. All the co-owners do. We create an LLP for individual cars and all the co-owners are shareholders of that LLP. For example- If you decide to buy 1 ticket for Mahindra Thar, then you are an 8.33% shareholder of the LLP.
2. Correct! That's why a co-owner who has bought one ticket can book up to 10 days of holidays/ weekends out of their 30 days of usage credit per year. This is to make sure all the co-owners get a fair share of holidays/weekends.
3. Prorata takes care of the entire maintenance, servicing, and insurance of the car. So, that none of the co-owner has to worry about it.
Quote:
Originally Posted by aniyo Say I have booked the car for October and the guy who booked for september crashes the car and it is under repairs. In that case how will this be managed. |
Hello Aniyo,
Thank you for your question.
The person who has done the accident will have to borne any charge that is not covered by the insurance, and the person's usage credits will be deducted from his account and will be given to the user who couldn't user the car due to its unavailability.
Quote:
Originally Posted by jigar1791@gmail We Indians (of a major chunk of car-owning universe) still consider owning a vehicle as an aspiration, not as a necessity, unlike in the West/Mid-East. There's a lot of emotional attachment involved during the entire ownership journey from the purchase to the sell-off.
Wherever there's attachment involved, the idea of co-owing/sharing is knocked off from the equation for a vast majority of us (if you don't agree, try lending your car to someone not so well-known to you for a fortnight!). |
Hello Jigar,
I 100% agree to the point. Any vehicle purchase in any Indian household is an emotional purchase. However, we are here to solve your occasional and experiential need only. The car you call your own is your daily commute, emergency need vehicle.
We are only solving the purpose of your once in a while need of road trips, visiting relatives house, and enjoying your special days driving the car of your dreams.
In India, it's very expensive to buy any luxury vehicle in comparison to the U.S. But now you can do that with the help of our platform by investing in a car fractionally.
Quote:
Originally Posted by Nilesh5417 I think this idea of car sharing with 12 people at some fixed period in a year is just too messy! Why spend if you can't get it when you want it for the period you want. Not much flexibility for what you pay i feel. |
Hi! Nilesh
I understand the space you are coming from. But the maximum people who can co-own a car are 12 and minimum is 4. If one has higher need of the car can buy 3 tickets which will give him/her, 90 days usage of the car per year and higher flexibility of booking whenever one need to. Buying 3 tickets will still save you the 75% of money.
Quote:
Originally Posted by theAutomaniac I would never invest in such a model unless it is an arrangement among my friends. |
Hello! Automaniac. I understand your concerns. But this is where we come in between and you need a platform like us. Because all the reservation of the car is done online. You do not need to interact with any co-owner before taking the car out. Any legal, accidental, insurance issues are also handled by us.
So, all one has to do is enjoy the car for the pleasure and leave all the headache to us.
Let me know if you would like any more information about any specific point.
Thank you to the moderator and admins for letting me be a part of this beautiful community.
Regards,
Sakshi