Best selling cars for H1 2022.
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Maruti Wagon-R continues to be the best-selling passenger vehicle in India.
-Twin Tata products - Nexon and Punch - made it to the top 10 list.
-18 of the top 30 products were having some form of discounts throughout H1-2022.
360⁰ Performance evaluation
Based on these key parameter of PLC, a comprehensive 360⁰ evaluation method, which takes into account several key aspects to know the correct health of the product in competitive landscape.
PLC timeline : Longer PLC usually means higher discounts in later phase, successful products are exception
Discounts on offer : Manufacturer/dealer sales push indicator
Market share growth : Acceptance among customer segment
Volume growth : This need to be seen in tandem with discount
Waiting list : Proxy for quality of demand generation
Rating system: best first
Outstanding: Exceptional performer
Good
Average
Below Average
Analysis
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op-10 list is still dominated by Maruti’s products, followed by Tata, now with two products and Hyundai is left with only one product
- SUV/MUV/Crossover are now taking over higher ranks away from hatchbacks and sedans
- Except for Renault Triber and Maruti Ecco, all other MUVs in the list (Maruti Ertiga, XL6, KIA Carens and Toyota Innova) are doing quite great, as there are no discounts and order backlog is also good
- CNG has a kind of supercharged performance of some products as they are selling without discounts with a long waiting list – Maruti Wagon R, Ertiga, Dzire and Tata Tigor.
Maruti:
- Wagon-R with twin engine and bi-fuel option continues with the tag of best-selling PV in India. This is largely driven by CNG options that contribute 46% of sales and have a good order backlog. However, on the downside, petrol variant is selling at a huge discount in H1-2022
- All Maruti products on sale carries discounts in H1-2022, except for – CNG variants of all products, XL6, Baleno & Ertiga
- Maruti Celerio is struggling as the new generation is available with huge discount within a few months of launch
- Maruti Alto too has lost sheen due to shift in market preference
Hyundai-Kia
- Despite low sales due to chip shortage in H1-2022, Hyundai Creta is the best performing product here. Even in third year of PLC, product is selling like hot cake, without any discount whatsoever, in highly contested segment, still with long waiting list
- Other products from Hyundai-Kia that enjoys similar performance are – Hyundai Venue, Kia Sonet and Kia Seltos
- Availability of BS6 compliant diesel engine is also a key driver of Hyundai-Kia SUV/Crossover products in India
- i10 and i20 slipped out of top 10 category and are available with discount for several variants
Tata Motors
- Post facelift in 2020, Tata Nexon has shown phenomenal growth in successive years with feature addition. BEV variants introduced around the same time now contribute 15% of volume and that came on top of the existing volume.
- Punch too is following the successful foot step of Nexon, and made it to top 10 tally by creating a whole new micro-SUV/Crossover category, having currently all to itself
- CNG and updated battery and motor of EV version has given new lease of life to otherwise languishing Tata Tigor
Mahindra
- Mahindra’s XUV 700 and Thar are doing exceptionally well, whereas XUV300 launched around the same time as Hyundai Venue is desperately waiting for a comprehensive facelift and has the highest discount on offer in the list
- Bolero and Scorpio - workhorse from Mahindra’s stable – seems to be having routine success in an uncontested market territory
Toyota
- Innova - lone product from Toyota in this list is back on track without any discount and remain uncontested so far.
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