[GTO]

Originally Posted by shortbread

Can someone explain the possible reasoning/science behind dictating such long embargoes to auto journos, reviewers etc...

Hardly too long, bud. The media drives started last week and there were still some journalists who drove it on the weekend. Giving them 2 - 3 days to compile the report / video is fair.

Of course, sometimes, the manufacturer may also want to release the reviews on a specific date. Reason could be anything = avoiding a clash with another big car launch, public holiday, timed with when their cars are reaching showrooms, synced with their TV & newspaper ads, the CEO's auspicious beliefs (like how we pick a date & time for our car delivery) etc.

[Palio_2005]

There are many reviews on you tube about the first impressions

[condor]

Originally Posted by sanchari

Can any tidbits be revealed before embargo is lifted ?

Nope

It's just less than 48 hours away, and we will have to wait. Much as many of us want to hear at least a bit about the car, we will have to wait till Wednesday. And we can be sure GTO/Team-BHP will not be saying anything at all till then.

Mod Note: Our Tata Altroz DCA Review has been taken live at this link. Please continue the discussion over on the new thread. Thanks!