Maruti achieves 50 lakh sales in rural markets

TusharK · 21st July 2021, 11:36

Maruti Suzuki's cumulative sales in the rural markets have crossed the 50 lakh unit mark.

Maruti achieves 50 lakh sales in rural markets-maruti-suzuki-winning-hearts_celebrates-50-lakh-sales-rural-markets.jpg

According to the company, rural markets account for nearly 40% of its sales. In FY 2008-09, this figure was a mere 10%. It rose to 20.5% and 28.1% in subsequent fiscals. Since FY 2014-15, rural markets have accounted for over 34% of Maruti Suzuki's sales consistently.

Maruti Suzuki has the largest rural network among all carmakers in India. The carmaker has over 4,000 service touchpoints including 235 'Service-on-wheels'.

Maruti has appointed Resident Dealer Sales Executives (RDSE) who are specially trained to understand the needs of the local customers. The company also has market-specific campaigns designed for rural masses.

Link to Team-BHP News

batladanny · 21st July 2021, 13:45

Would be very interested to see how the rural % number looks for Hyundai, Honda, Ford, Toyota et al. This market is the real strength of Maruti and while it may lose ground in the urban markets to the Kias and MGs, don't think anyone can dethrone Maruti without making a concerted effort to compete in the rural market.

21st July 2021, 11:36	#1
TusharK Senior - BHPian Join Date: Jul 2017 Location: Pune Posts: 6,805 Thanked: 60,008 Times	Maruti achieves 50 lakh sales in rural markets Maruti Suzuki's cumulative sales in the rural markets have crossed the 50 lakh unit mark. According to the company, rural markets account for nearly 40% of its sales. In FY 2008-09, this figure was a mere 10%. It rose to 20.5% and 28.1% in subsequent fiscals. Since FY 2014-15, rural markets have accounted for over 34% of Maruti Suzuki's sales consistently. Maruti Suzuki has the largest rural network among all carmakers in India. The carmaker has over 4,000 service touchpoints including 235 'Service-on-wheels'. Maruti has appointed Resident Dealer Sales Executives (RDSE) who are specially trained to understand the needs of the local customers. The company also has market-specific campaigns designed for rural masses. Link to Team-BHP News Last edited by TusharK : 21st July 2021 at 11:37.
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21st July 2021, 13:45	#2
batladanny BHPian Join Date: Sep 2019 Location: Bangalore Posts: 157 Thanked: 804 Times	Re: Maruti achieves 50 lakh sales in rural markets Would be very interested to see how the rural % number looks for Hyundai, Honda, Ford, Toyota et al. This market is the real strength of Maruti and while it may lose ground in the urban markets to the Kias and MGs, don't think anyone can dethrone Maruti without making a concerted effort to compete in the rural market.
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