Re: Mahindra XUV700, now launched at 11.99 lakhs Quote:
Originally Posted by pk_del
- To me a trust factor is lost: With XUV 7OO with a new platform priced so low, I feel MnM is just looting other car customers who have bought XUV 5OO, Scorpio, XUV3OO, Bolero etc and have left them high and dry. If I was their earlier customer, I would never look at MnM again because I dont know when my cars value in market would tank.
- XUV 3OO fits the bill of small 5 seater with adequate size but suddenly MnM has made it look ostensibly expensive. In fact, all current offerings on MnM looks expensive forget competitors.
A flag ship product, in the current line up, has to be treated as a flagship product, not only from features point of view but also from price point of view. They could have easily started the petrol model with AX3 and slotted it at the MX diesel model at starting price of 12.5 L without giving heartache to existing customers or the existing line up. This was again a ground breaking price.
Also now, people will not accept anything from MnM beyond 25L because in their minds it is set now MnM can give all the features and best engines at a very low price. And if they charge more, the same people will start questioning and will pay 5-7 L extra and move to established brands like Skoda, VAG, Toyota, Jeep etc.
I feel MnM has degraded itself (from a price point of view) and lost an opportunity to move up the luxury ladder by offering so much first in class features in an excellent package at a very low price. |
"Do your thing and don't listen to detractors, they will bash you for not able to walk on water, but ignore the fact that you can fly "
This proverb has been again proven true. Though I am quite sure you aren't a detractor for MnM.
However, how to gauge the customer's expectations? We crib about unsafe Korean siblings costing a bomb. We crib about "Made (Cheapened )for India VW twins still costing a bomb. We crib about a niggle infested and feature barebones Harrier/Safari twins costing a fortune to buy (25L&27L). We crib about the Chinese offerings for their design and their origins.
Now here is an Indian company offering space, road presence, segment leading - specs, features and interiors but at a shockingly low price ! Still we are supposed to blame them for not costing a bomb?
Current M&M customers would be dissatisfied as their vehicle value will tank ? Sir, no one forced them to buy M&M vehicle. M&M has to run a business and for that, they need to break the market sometimes. Today it's the XUV700, tommorow it could be Xuv300. Also point to note is it's not like only M&M cars value will tank. Most others have similar fate in store for them.
Case in point- My dad wanted a brand new car last year under rs. 15L budget. I forced him to go pre owned and save 5+L(purchased Ecosport) as I was aiming for a higher segment car in 2022-23 and XUV was one of the vehicles on my radar. Am I unhappy that the Ecosport value will tank ? To be honest no, because we wish to use it atleast for its 8-10 year lifespan (2026-28). I am sure there will be many such others as me and Mahindra can't and should not alter their strategic plans for a few other customers who have different ideologies. |