[46TheDoctor]

Vehicle seems really good ( so does the Telluride).
If hyundai can keep this thing below 45 L on the road price, i see this to be a success.

[padmrajravi]

I think both Palisade and Telluride will come to India. If they call sell both Creta and Seltos at the same time and individually beat Harrier, Hector etc in sales they will be able to do the same in the luxury segment also.

Hyundai has a simple strategy in place. They will offer features from a segment above at the same prices. Combined with their ASS and reliability, that is a potent combination. That will work against Fortuner too; because inspite of all that reliability, Fortuner still does not have a sunroof or modern features. Hyundai can do all of that togather. Offer features, wide ASS network and be reliable enough even if not at Toyota levels.

[arjab]

This will sell. It is suitably huge, has blingy front end with that chromed cheese grater grill and it's a Hyundai. Am sure it will come in front wheel drive guise only and will try to run away at the slightest sight of a slush filled knoll. But then who cares?

Am also sure, Hyundai will load this elephant up to its ears, (and then some), with all the features that they can muster up.
Price it at 40-45 odd lakhs. Create a premium retail channel, a la your Japanese nemesis Maruti, introduce the Genesis brand with this behemoth, and Bob's your uncle!

[GTO]

Looks really good . This is a rare new Hyundai whose design I like (others like the Creta are as weird as aliens). But for this car to have any shot at success, it has to come in as a CKD. CBU pricing kills it even before the launch, Hyundai shouldn't even bother.

Originally Posted by TusharK

It is said that the Palisade could be imported into India as a completely built unit (CBU) under the revised norms which allow carmakers to import up to 2,500 vehicles per year without homologation.

While it could escape the homologation, it will still attract the stiff import duties.

Originally Posted by Bibendum90949

Indian car buyers over the years have developed cold feet when it comes to shelling out 35-40 lakhs for a Hyundai badge. The repeated failures of Tucson, Santa Fe are cases in point.

The real reasons for those failures were either overpricing, lack of engine options (Sonata didn't have a diesel in 2012 when the market was hot for them) and complete lack of support from the company. Hyundai's target-driven managers were simply not interested in selling the low-volume premium cars. Most showrooms didn't even have test-drive vehicles or brochures, and after the customary ads at launch, there was no other promotion at all. Hyundai treated these as "trophy" cars (just for show).

[pawarsw]

My understanding, We Indians love big size above 20 Lacs price point, where Tucson fails to impress due to compact dimensions. At the same time brand value is really important after 35 lacs. So This can be place below Fortuner and Endy. Anything beyond this will work same as Alturas doing for Mahindra..

[Superleggera]

Hyundai never succeeded to sell vehicles bigger than SantaFe in matured markets like US. Hope Palisade will change their fate. Kia on the other hand managed to sell Sedona/Carnival in decent numbers, though it was always considered as an inferior product compared to Honda Odessy/Toyota Sienna.

Hyundai Entourage - (Same as Kia Sedona/Carnival) was a flop in US and was withdrawn from the market
Hyundai Veracruz- Full size SUV with third row, this was another flop in US and withdrawn.

[landcruiser123]

Originally Posted by Vid6639

From mid 2019 every review of best SUV of 2020 has 1 of 2. The Kia Telluride or the Hyundai Palisade......The Honda and Toyota are nowhere in the picture in terms of performance, features and drive quality as per all reviews compared to the KIA/Hyundai.

True, but as all magazine reviews are based on initial reviews. US customers look at reliability & durability. Nothing lasts longer than a Toyota, especially in larger vehicles(Ford Pickups being an exception). The highlander will easily do 400k-500k miles trouble free miles. Try that in a Honda Pilot/Hyundai Palisade/Kia Telluride.

Forget Hyundai-Kia, not even Honda can challenge the mighty T. Civic and Accord are neck to neck with the Corolla and Camry, but Toyota SUVs (of all sizes) & pickups beats equivalent from Honda by a fair margin.

Maybe Kia can actually look at the Telluride instead of Hyundai looking at Palisade. The Kia looks better imo and is priced a little lower as it loses out on a few additional features the Hyundai has.

Kia after the Carnival might be able to pull off the Telluride better than Hyundai pulling off the Palisade.

Probably Korean HQ decided that Hyundai India deserves the limelight this time around? The brand has flirted with many premium SUVs (Terracan, Santa Fe) and failed.

If the Palisade is a reasonable success, we may see the Telluride & the Genesis brand in a few years.

[JojyKerala]

Carnival's success has encouraged carmakers to dream bigger.

In the not-so-distant future, I can see the Palisade competing with cars such as Honda Pilot, Kia Telluride and Toyota Highlander (once they stop their fixation on Maruti cars) in India's ever-growing market.

And the first step for this to happen is to have Palisade in our shores. And something tells me that Hyundai will take the plunge with active support from Kia.

[Bibendum90949]

Originally Posted by pawarsw

At the same time brand value is really important after 35 lacs.

I second this. Buyers of this segment definitely pay for the badge too. A Skoda, Ford or Toyota would be more appealing to them.

Originally Posted by JojyKerala

And something tells me that Hyundai will take the plunge with active support from Kia.

I would like to see the reverse happening - Kia taking the plunge with Hyundai donning the support role. Kia 's run away success so far has lot to do with Hyundai's two and half decades experience and their learnings here in India. Armoured with such vast inputs, Kia really cashed in and they produced Seltos.

Meanwhile, Maruti despite having the first mover advantage had only a CBU Kizashi and Vitara to offer in the premium segment in their four decades of existence here. Still researching on thin sheets and tin cans

[avira_tk]

I'm pretty sure they're only surveying the market and a launch would either be delayed or under the CBU quota they are entitled to.

The Palisade is selling at MSRP (manufacturer suggested retail price) or higher in the US and dealers can hardly keep up with demand. The cost of a launch and continued support in India will be headache for Hyundai. The 7 seat Creta will make more money than this. Our market is simply not worth the effort at this stage.

[arzala]

I am a Product Guy, according to my research every brand has it's Price perception among its customers, that should not be crossed by them by heavy margin.

For example; Price perception of MSIL is 10-12 Lakh, so they have to think twice/thrice before launching anything > 20 Lakh. I believe same applies to Hyundai/Kia at this moment. Hyundai is successful at < 20 Lakh price band, so they first have to succeed in 20-30 Lakh segment before considering this segment which is > 40 Lakh. Same applies to most of brands in India i.e. you can not launch models that costs more than 10% of "previously successful" model otherwise there are high chances of being flop on launch/after some time.

Lets consider other use cases:

1# Toyota has price perception of 15-30 Lakh (Innova to Fortuner etc.) Below it they would not succeed like Liva, Etios etc. They have more chance to succeed if they can launch any car in mini-suv segment (Creta, Ecosport, Brezza, XUV3oo etc.) or above 35 Lakh segment or in between 15-30 Lakh.

2# MSIL has perception of < 10 Lakh so any car above that range fails to charm potential buyers (Vitara, Kizashi etc.) So after success of Brezza, they could consider to bring back Vitara etc. in 12 to 20 Lakh price segment with 2.X Ltr and 5/7 seats.

3# Hyundai, as we discussed above, has price perception of < 15 Lakh (upto Creta) so their next launch should be 2.X ltr 5/7 Seater (price rang 14 to 20 Lakh) to compete with (Compass, Harrier, Hector etc.). They do have Tucson but it is overpriced among it's 5 Seater 2.X ltr competitors. What they need to do is to decrease price of Creta around Seltos and of Tucson around Compass/Harrier/Hector so that they can take advantage of both segments.

4# Renault also made mistake. When Duster was super-hit, instead of launching next car in price band of 12-18 Lakh, they launched Koleos around 25 Lakh so it failed to leverage success of Duster. Then again they screwed their brand/price perception totally by launching Kwids Tribers etc. Now Captur does not sell at all as Renault's price perception in India is now < 5 Lakh.

As far as brand and price perception is concerned, you are your first competitor.

[PrideRed]

Kia/Hyundai were always cheaper cars in US and did offer more value. In US brand matters a lot and Hyundai and Kia are at bottom of the table. They for sure trying hard and Telluride being elected as world car will help, still a long way in US.

In India though its a different story, Kia/Hyundai enjoy good brand value, that said their success is limited to price band of 20lacs. Tuscon/Santa Fe/Elantra etc. all haven't done that well. Kia might stand a better chance than Hyundai when it comes to car costing upwards of 20lacs in India.

I strongly feel these will come as CBU and Hyundai will price it upwards 50L and position this as a halo product.

[Vasanth]

Hyundai has really good cars in India as well as in International markets.

But since the beginning, Hyundai premium cars are a huge flop in Indian market. The Sonata, Tucson, the full size SUV Terracan (l have always loved it), Santa Fe etc.

Not sure how this new SUV will shape up.

If I was going to buy, thought like these would emerge -

“30-35 lakhs for a Hyundai ? Why not the bullet proof reliable Toyota Fortuner? Or an entry level Mercedes Or an Audi which will always have brand recognition and value.”

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[Fury]

Frankly, it would be better if they bring the Kia Telluride over to India rather than the Palisade. It looks much more butch and brawny and thats the perfect recipe if they are hoping to compete with the Fortuner or Endeavour.

Besides, I think Kia will probably have better acceptance among Indians in those price brackets compared to Hyundai since Hyundai is already associated with lower priced segments while Kia is new and people are yet to have such premonitions about the brand.

A CBU Telluride with an under 40 lakh price would certainly bring in a tough competition to the Fortuner for sure.

[low_rider]

Originally Posted by pawarsw

Anything beyond this will work same as Alturas doing for Mahindra..

Alturas generated quite a lot of interest and people certainly considered it. The only factor which went against it was how Mahindra abandoned the Rexton buyers and proved that they are not capable of handling a luxury product.

Originally Posted by arzala

Price perception of MSIL is 10-12 Lakh, so they have to think twice/thrice before launching anything > 20 Lakh. I believe same applies to Hyundai/Kia at this moment. Hyundai is successful at < 20 Lakh price band, so they first have to succeed in 20-30 Lakh segment before considering this segment which is > 40 Lakh. Same applies to most of brands in India i.e. you can not launch models that costs more than 10% of "previously successful" model otherwise there are high chances of being flop on launch/after some time.

Bang on. Asian brands are not associated with "having arrived in life" by Indian buyers. Barring a few enthusiasts, an average Indian buyer would only consider the European brands in the luxury segment. Fortuner and Endeavour are selling only because they are mini-truck sized SUVs, against which no European product is there in same price segment.
Palisade should be priced comparable to the Fortuner and Endeavour and Hyundai should not try to enter or even approach X3 territory.