Present & Future of Car/Bike Pooling in a world with COVID-19
Carpooling / bike-pooling has been a very useful means of transport for many folks over the last few years. Helped by boom in mobile internet, very user friendly apple/android application platforms & loads of readily available api service providers, we have seen an amazing confluence of transportation & technology right at our fingertips. Modern app based carpooling services have had certain benefits that have been unchallenged -
- Verified users with Organizational details giving better sense of security.
- Far lower cost per ride compared to cab aggregators that are the primary alternative.
- Comfortable rides with people from similar work profiles.
- Punctuality & convenience compared to overcrowded & unreliable public bus services.
- Time & location flexibility compared to employer provided bus / cab services.
- Economical transport & monitory savings (even extra income!) for car owners offering rides.
- That angel ring over the head feeling of having helped in reduction of CO2, CO, NOx emissions for the greater good.
I myself have used the convenient option of car-pooling for office travel plenty times. I have offered rides to fellow city mates and avoided thousands of KGs of CO2 emissions (as per carpooling app's calculations and reports for my riding records).
Especially in metro cities like Pune, Mumbai, Bengaluru and so on - where corporate offices/IT companies & overall white collar workforce are concentrated - these car/bike pooling apps have been very popular so far. Ridership has been consistently on the rise. And its not different in other cities in India or anywhere else in the world more or less. Carpool has been a hit in the western world as well & used by people in large numbers from even before we started accepting it.
QuickRide & sRide are 2 of the most popular bike/carpooling apps used in my part of the world. There are folks very loyal to either of them and some who are active on both & compare offerings real time before picking a ride option every time. Between these two - the apps surely are capable of taking out at least half a million cars from the road on a busy work day - during the peak hours. That is a significant contribution to reducing pollution, traffic in the already choked cities!
Pooling Service Providers -
These smallish app driven startups have seen their ridership grow multi-fold in a short span. Simplicity has been the key to their business model & success story so far from what I have seen by my layman's eyes.
- A simple revenue model based on portion of each ride's "fare" going towards the app maker's kitty as a very nominal and worthy service fees.
- Offerings like prepaid ride vouchers for bulk money in the kitty etc.
- More the riders - more the revenue for the app service provider.
- With more user base - more the chances of revenue recognition via facilities like Google ad sense as well.
While being all of the above - these apps are very importantly
JOB PROVIDERS. Afterall these are start-ups that employ sharp minds in the IT and ITES arena with direct and indirect job opportunities. From what I have seen, these 2 and other similar apps were hiring bright talent regularly over last year reflecting on the excellent growth that they were enjoying over last 2-4 years.
Now What?
Come December 2019, the world had a very unwanted Christmas gift in the form of the news of COVID-19 outbreak in China. Quite rapidly it conquered the world & we here in India are under nationwide lock-down already since more than a month with cases still on the rise. Things are not different all over the world either. What happens to the carpoolers, the app providers then in this new world?
Pooling Bike/Car Owners -
What do you do now as an owner of a bike / car who used to regularly offer rides to fellow riders on a daily basis?
- Will you be unfazed and restart carpooling as soon as lock-down is lifted?
- Will you wait for a few months of normalcy before opening the doors again?
- Or now social distancing takes priority permanently & you won't look at pooling with your vehicle for foreseeable future?
Pooling Bike/Car Riders -
You used to rely on bike/car pooling as your primary daily office commute means since months or years. You don't remember when you rode an office bus for god's sake.
- Will you be open to start pooling post lock-down with your regular trusted ride providers?
- Will you wait for normalcy to restore over next few months to restart pooling? But how to be sure that its normalcy after-all?
- You are done - no more shared transport. I'm buying a 2/4 wheeler or starting to take out that dusty car in my parking that I was lazy to drive all these days!
Pooling App/Service Provider -
This is the keystone of the pooling architecture & probably the one that will take the hardest hit from the COVID-19 pandemic among the constituents of a pooling machine.
- How do you be sure that things are normal & ensure it won't look insensitive to start promoting pooling again?
- With riders apprehensive about pooling & conscious about social distancing, how do you get the much needed revenue?
- How to sustain the business model without the same revenue generation that you had so far & lack of a proper outlook for at least a couple of quarters ahead?
- What about the workforce? Will they be at risk? should they already be starting to look for other opportunities on priority? They might be the first ones to take a hit!
I feel its tough and unpredictable times ahead for the concept of car/bike pooling, the start-ups that provide these services & the people in this industry. What's your take on this niche blended area of transport & technology?