Re: The Maruti WagonR's 20th Birthday Wagon-R, a boxy tall boy was developed for Japanese market where geographical space is always at premium. So govt imposes higher road tax, parking fee for larger footprint cars. Hence the concept of boxy tall boys - it give maximum interior space for minimum footprint. Also, tall roof aids in easy ingress/egress.
In boxy tallboys, aesthetics of the car takes a beating, also reduce high speed stability due to higher drag co-efficient. I'm not getting into center of gravity and safety aspects (it can be a dedicated thread).
But strange as it may seem, India never had any regulation (Thank God for that) based on the foot print of the car - it only has regulation on length of car <4 meter or >4 meter. Still, Wagon-R became one of the biggest hits in Indian markets.
I'm a design fanatic and personally would never approve a refrigerator on wheels, but most Aam Junta look at its reliability, brand name of its manufacturer, fuel efficiency, resale value and buy it in troves. Also, there were severe lack of options in early 2000s. Road was not easy, it went through 10-15 facelifts, 2 platform changes, engine upgrades etc.
But why is it selling well even now? Because it has reached its critical mass long back and now people buying Wagon-R don't analyze much - If it is Wagon-R, don't worry. Buy it. - that's the power of a brand. "Wagon-R" brand sells itself. Wagon-R is the Chetak of cars. Second reason is - Hyundai dropped Santro Xing to take a chance with i10 and Eon. Customers got confused, i10 was priced almost at Swift prices. Eon was not the tallboy. So all Santro Xing buyers got diverted to Wagon-R booking counter. This was Hyundai's biggest mistake in Indian market. Maruti Suzuki capitalized this opportunity and made Wagon-R a sales champion. |