[wheelguy]

Maruti Suzuki India, India’s leading passenger vehicle maker, has reached a key milestone of 20 million passenger vehicle cumulative sales in the Indian market, 37 years after it began selling cars in December 1983. The company rolled out its first car – the iconic Maruti 800 – on December 14, 1983.

While the first 10 million sales took around 29 years, the next 10 million PVs were sold in a record period of eight years, with the last 5 million coming in just three years, making it the sole Indian carmaker to clock 20 million sales. To put it succinctly, Maruti put the country on wheels.

Kenichi Ayukawa, MD and CEO, Maruti Suzuki India said, “Achieving this milestone is a great accomplishment for Maruti Suzuki, as well as our suppliers and dealer partners. We are thankful for immense trust placed in us by the customers, long lasting partnerships with our stakeholders as well as the support extended by the government. Maruti Suzuki was incorporated with a mission to put India on wheels, where every Indian family could fulfill its dream of owning a car, which we continue to work towards.”

He added, “We are committed to bring value to the lives of our customers and delight them through our global technologies, and emphasis on safety and superior quality. This is complemented by an extensive sales and after-sales service network. While Maruti Suzuki continues to contribute to the Indian economy and create employment opportunities across the value chain, the company is committed to give back to the society. Maruti Suzuki continuously invests in CSR activities in the areas of community development (health, education, water and sanitation, infrastructure), road safety and skill development.”

In line with the government’s goal for environment care and lower pollution. Maruti Suzuki has introduced factory fitted CNG vehicles as well as Smart Hybrid vehicles, in addition to eight BS VI models rolled out much ahead of the stipulated timelines. Along with its parent, Suzuki Motor Corporation, it plans to introduce a small EV for the Indian market. Currently it is road testing 50 EV prototypes across the country to check their real-life performance in multiple terrains and varied climatic conditions.

1. FY1995: 1 million
2. FY2006: 5 million
3. FY2012: 10 million
4. FY2017: 15 million
5. FY2020: 20 million

Source: Autocar Professional

[XRoader_001]

MSIL India becomes the first car manufacturer in India to clock 2 crore sales, in 37 years

Official Press release :

https://www.marutisuzuki.com/corpora...sales-in-india


New Delhi: Maruti Suzuki India Limited, India’s leading passenger vehicle maker has reached a key milestone of 20 Million passenger vehicle cumulative sales in the Indian market. This achievement makes Maruti Suzuki the only company in India to cross the landmark figure. The sales achievement is a testament to the faith of millions of customers in Maruti Suzuki’s products.

The Company accomplished this landmark number in less than 37 years of selling its first car in December 1983. While the Company succeeded in realizing the milestone of 10 million vehicle sales in close to 29 years, the next 10 million passenger vehicles were sold in a record time of 8 years.


Over the years, Maruti Suzuki has changed the way Indians commute. With the roll-out of first iconic Maruti 800 car on 14th December 1983, people in India discovered a new way of personal mobility. This was the beginning of a revolution that made millions of Indians realize their dream of owning a car! Referred to as people’s car maker, Maruti Suzuki has laid the foundation for Indian automobile industry to grow.




Thanking customers for choosing Maruti Suzuki vehicles as their preferred car, Mr. Kenichi Ayukawa, Managing Director & CEO, Maruti Suzuki India Limited said, “We are overwhelmed with this new record. Achieving this milestone is a great accomplishment for Maruti Suzuki, as well as our suppliers and dealer partners. We are thankful for immense trust placed in us by the customers, long lasting partnerships with our stakeholders as well as the support extended by the Government. Maruti Suzuki was incorporated with a mission to put India on wheels. A mission where every Indian family could fulfil its dream of owning a car, which we continue to work towards.”

He added, “We are committed to bring value to the lives of our customers and delight them through our global technologies, and emphasis on safety and superior quality. This is complemented by an extensive sales and after sales service network. While Maruti Suzuki continues to contribute to the Indian economy and create employment opportunities across the value chain, the Company is committed to give back to the society. Maruti Suzuki continuously invests in Corporate Social Responsibility (CSR) activities in the areas of community development (health, education, water & sanitation, infrastructure), road safety and skill development.”

Over the years, the Company has changed the profile of the Indian car market by introducing vehicles with contemporary features and new designs, incorporating comprehensive safety norms. With environment conservation and sustainability at the core of its business operations, Maruti Suzuki has successfully introduced products that gained wide acceptance by its large base of customers. The Company is committed to support the government’s goal for environment care and lower pollution. Maruti Suzuki has introduced factory fitted CNG vehicles as well as Smart Hybrid vehicles, in addition to eight BS6 models rolled out much ahead of the stipulated timelines. The Company along with its parent, Suzuki Motor Corporation, plans to introduce a small EV for the Indian market. Currently it is road testing 50 Electric Vehicle prototypes across the country to check their real-life performance in multiple terrains and varied climatic conditions.

As the Company works on expanding its capacity, it follows responsible manufacturing practices to minimize the impact of its operations on the environment. For instance, the Company is focusing on expanding solar energy use. The initial 1.3 MW plant is now being supplemented by a 5MW solar energy plant that will be commissioned this financial year. Another 20MW solar energy plant at Manesar, is likely to be commissioned in 2021. Similarly the Company, over the years, has brought down the dependence on ground water to almost zero, while around 60% of water requirement is met through recycled water.

[SID2997]

I hope this milestone doesn't lead to MSIL getting carried away and become oblivious of the insidious perils which are afflicting the auto industry. They need to function in start-up mode and be extremely dynamic in response to changing market conditions.Their next generation of customers, the "millennials" no longer warm up very well to homologous product families, copy-paste solutions, point A-B appliances. Unfortunately, their MOU with Toyota (another manufacturer of reliable "appliances") has further bolstered their " docile family car image " in my opinion.

[anjan_c2007]

A similar thread has been created on 30/11/2019. It better if these two threads are merged.

https://www.team-bhp.com/forum/india...ales-mark.html

[XRoader_001]

Originally Posted by SID2997

I hope this milestone doesn't lead to MSIL getting carried away and become oblivious of the insidious perils which are afflicting the auto industry. They need to function in start-up mode and be extremely dynamic in response to changing market conditions.Their next generation of customers, the "millennials" no longer warm up very well to homologous product families, copy-paste solutions, point A-B appliances. Unfortunately, their MOU with Toyota (another manufacturer of reliable "appliances") has further bolstered their " docile family car image " in my opinion.

Nicely summed up, It will be road-tough for Msil India, from now on with cash surplus brands like MG & Kia entering Indian car market with a bang, along with the change of car buyer sentiment, from small to hatchback eventually to Suvs. Msil has sailed through some of the change but with millennials often msil India is blamed for overlooking on build quality (barring brezza and scross), adding to the indifferent times is the 1.3 diesel discontinuation for Bs6 shift & eventually Evs

Maintaining no.1 spot will not be easy for Msil India and msil think tank also knows this scenario very well that's why Toyota - Suzuki partnership is critical for the Indian market for both manufacturers, I eventually expect Toyota to take over Suzuki globally if msil wants to maintain its no.1 position with impeding Ev shift coming and manufacturers like Hyundai,MG India ,Mahindra already having a head start in Ev space in India currently, Maruti task is cut out.

Msil had a bull run in the Indian car market for long,India is the only market in the world where one car manufacturer has close to 48-50% market share , worldwide no.1 car manufacturer usually is between 10-15%.In fact whenever a manufacturer has to launch a car in Indian car market it's benchmarked with respect to a Maruti car be it M800 , Zen, Swift, Dzire, Brezza , Baleno.

[SID2997]

Originally Posted by Broader_001

Nicely summed up, It will be road-tough for Msil India, from now on with cash surplus brands like MG & Kia entering Indian car market with a bang, along with the change of car buyer sentiment, from small to hatchback eventually to Suvs. Msil has sailed through some of the change but with millennials often msil India is blamed for overlooking on build quality (barring brezza and scross), adding to the indifferent times is the 1.3 diesel discontinuation for Bs6 shift & eventually Evs

Maintaining no.1 spot will not be easy for Msil India and msil think tank also knows this scenario very well that's why Toyota - Suzuki partnership is critical for the Indian market for both manufacturers, I eventually expect Toyota to take over Suzuki globally if msil wants to maintain its no.1 position with impeding Ev shift coming and manufacturers like Hyundai,MG India ,Mahindra already having a head start in Ev space in India currently, Maruti task is cut out.

Msil had a bull run in the Indian car market for long,India is the only market in the world where one car manufacturer has close to 48-50% market share , worldwide no.1 car manufacturer usually is between 10-15%.In fact whenever a manufacturer has to launch a car in Indian car market it's benchmarked with respect to a Maruti car be it M800 , Zen, Swift, Dzire, Brezza , Baleno.

I think Toyota taking over Suzuki globally is inevitable.Also, they can get a sure shot head start in the EV game at the least, borrowing Toyota’s battery tech repertoire from the initial product development phase of the Prius as well as the Camry. Maruti being Maruti can certainly undercut the Mahindra e2o as far as pricing is concerned by cutting costs in certain areas ..ahem...ahem!